After a month of voting, rigorous research and data analysis, it is time to announce the wildly anticipated list of the Top 25 Most Influential PPC Experts for 2015. We release our newest edition of the Top 25 every summer—it’s a nice way to honor some of the hardest workers in our tight-knit community. This year, we took it a step farther and also recognized International PPC … [Read more...] about The Top 25 Most Influential PPC Experts in 2015
Search Results for: PPC
Whitepaper – Is It Time For A New PPC Agency?
When working with a PPC agency, it’s not always easy to determine if the business relationship is moving in a positive direction. Especially with an agency relationship, transparency and good communication are vital. Therefore, when working with an agency, there are certain items you should keep an eye on which may elicit "red flags." We'll go into a few instances right … [Read more...] about Whitepaper – Is It Time For A New PPC Agency?
4 Questions PPC Agencies Need To Be Able To Answer
When working in sales, there’s a certain routine you get accustomed to on calls with potential clients. You get used to fielding the same questions, and you should develop well thought out responses to those questions. It’s important to not only show you’re prepared to answer any and all questions but that you respond in a way that answers the question and makes the company … [Read more...] about 4 Questions PPC Agencies Need To Be Able To Answer
PPC Expert Twitter Download List
Downloadable Twitter List of PPC Experts Presented by Please be sure to bookmark this page for future access to this list. PPC Experts Twitter List … [Read more...] about PPC Expert Twitter Download List
Turn Yourself Into A PPC Time Management Machine With These 4 Techniques
About a year ago, I made the shift from in-house PPC to agency. With 10+ years of in-house experience, I knew that agency life was going to be a big change for me, with the biggest change having to manage a roster of different clients. Now I like variety as much as the next person, but sometimes agency life can provide quite a bit of it—especially if you happen to have … [Read more...] about Turn Yourself Into A PPC Time Management Machine With These 4 Techniques
PPC Facepalm: 7 Reasons Your Ads Aren’t Working
Although Paid Search advertising is something that can be learned over time, there are always areas of performance that need further guidance. One example of this is your ad copy. Now, we’ve given you example after example of why to test, what to test, and all the elements of ad copy that you need to utilize in your PPC account. But there are still things, very basic things, … [Read more...] about PPC Facepalm: 7 Reasons Your Ads Aren’t Working
Webinar Confirmation: Advanced PPC & CRO Strategies For Effective Advertising in Ecommerce
You're All Set! You're now registered for Hanapin Marketing and Visual Website Optimizer's webinar, Advanced PPC & CRO Strategies For Effective Advertising in Ecommerce. Check your email now for a link to join the webinar. Know of a fellow PPC fan who would also love this webinar? or Email It » Other Resources You Might Like: Get More Bang For … [Read more...] about Webinar Confirmation: Advanced PPC & CRO Strategies For Effective Advertising in Ecommerce
Webinar – Advanced PPC & CRO Strategies For Effective Advertising in Ecommerce
More about this Webinar How effective are your ecommerce campaigns? Are you getting the most bang for your buck? Are your ads and accompanying product landing pages cohesive? In this webinar presentation, you'll learn advanced tactics like how to use search data to optimize your shopping feed, find winning ad copy, and types of remarketing lists you should be doing. We'll also … [Read more...] about Webinar – Advanced PPC & CRO Strategies For Effective Advertising in Ecommerce
[On Demand Webinar!] 11 Excel Tricks To Improve Your PPC Life
PPC and excel are like peanut butter and jelly or macaroni and cheese, you really can’t have one without the other (or at least its not as good a combination!). By becoming super savvy with excel, you’ll save a lot of precious time doing your PPC tasks and overall, become better at analyzing account performance. In this webinar, we’ll cover a variety of tricks that can have big … [Read more...] about [On Demand Webinar!] 11 Excel Tricks To Improve Your PPC Life
Living In The Micro-Moment: Rethinking PPC Strategy
On May 5th, Google introduced Micro-Moments. “Mobile has forever changed the way we live, and it’s forever changed what we expect of brands. It’s fractured the consumer journey into hundreds of real-time, intent-driven micro-moments. Each one is a critical opportunity for brands to shape our decisions and preferences.” – Google As smartphone searches are on the rise, Google is … [Read more...] about Living In The Micro-Moment: Rethinking PPC Strategy
How Policy Updates Helped Increase Conversions by 34% – The Importance Of PPC Diversification
PPC advertising policy changes are not new and, unfortunately, they don’t seem to be going away anytime soon. Even if you do follow all the policies and attempt to comply, sometimes a feature or channel that once was a PPC profit center can become discontinued, severely impacting a businesses’ bottom line. However, if you have a diversified PPC strategy and are quick to adapt … [Read more...] about How Policy Updates Helped Increase Conversions by 34% – The Importance Of PPC Diversification
[New Whitepaper!] Creating PPC Reports That Really Matter
PPC is a dynamic industry that continuously changes moment by moment. When you want to know what is happening in your accounts, or you want to present that information internally or to a client, you need to paint a vivid picture. This picture needs to encompass everything you want the end user to know and understand about performance.Reporting is an important piece of the PPC … [Read more...] about [New Whitepaper!] Creating PPC Reports That Really Matter
