Being in the PPC industry for over 12 years, I’ve attended my share of conferences. Throughout that time, I’ve encountered many differing opinions as to the value of conferences. In one instance, I heard that conferences hold little value because the same information can be found in a book or blog post. However, I’m a firm believer that nothing can replace the value of … [Read more...] about How PPC Conferences Recharged My Accounts And My Career
Search Results for: PPC
How PPC Provides Competitive Insights To Organizations
The problem many marketing managers experience when making the case for paid search is proving sufficient value and potential return for a business. Pay-per-click advertising is very technical and, therefore, easy to become lost “in the weeds” at the expense of educating leadership on its strategic benefits. Here is one strategic benefit that PPC provides to an … [Read more...] about How PPC Provides Competitive Insights To Organizations
Use CRO To Boost Your PPC Performance
We all look at our website’s analytics and try to figure out why we aren’t seeing the type of performance we expect. Is it because of the headline? Is it the time it takes for the page to load? If our website is performing poorly, we ask these clarifying questions to figure out the problem and then look to Conversion Rate Optimization (CRO) for the solution. The majority of the … [Read more...] about Use CRO To Boost Your PPC Performance
Increase User Engagement For PPC Traffic
For most PPC accounts, our focus is to gain revenue or leads. This gives us a (somewhat) clear idea of what kinds of optimizations to make and how we should run the account. However, for one account, the strategy shifted to boosting the quality of site visitors and user engagement. Using Google Analytics we came up with an action plan. The Challenge This particular client, … [Read more...] about Increase User Engagement For PPC Traffic
[New Toolkit!] The Essential PPC Toolkit For Education
Education is one of the most competitive verticals in online advertising, so it is important to find as many ways as possible to stretch your marketing dollars. PPC campaigns can help to alleviate some of this competition. Presented by KellyBrady and Hanapin Marketing, this toolkit includes FOUR whitepapers, a checklist for your Education PPC, and a webinar recording. The … [Read more...] about [New Toolkit!] The Essential PPC Toolkit For Education
Understanding Budget’s Role In PPC Account Performance
Starting off on the right foot with a new PPC account is crucial to the health and performance of efforts moving forward. If the account is set up inappropriately or misaligned with the goals of the business, it can have lingering effects and set you back quite a bit. Also, poor performance from the start will have a bad first impression with the big bosses or clients and could … [Read more...] about Understanding Budget’s Role In PPC Account Performance
Pros And Cons Of Hiring A PPC Agency Or Traditional Agency To Manage Your PPC
Hanapin is running into more and more sales deals where the prospective client is basing their decision on whether they want to hire a specialist, which is us, or a generalist, which is sometimes their traditional agency of record and sometimes a full-service digital agency. This post will go through the various aspects of that decision-making process. Client Request - “We … [Read more...] about Pros And Cons Of Hiring A PPC Agency Or Traditional Agency To Manage Your PPC
Dynamic Search Ads: An Underused Way to Grow Your PPC Account
According to Google, approximately 15% of user searches on a daily basis are truly unique. Dynamic Search Ads, which uses Google’s crawling technology, helps target searchers where traditional keyword targeting fails to reach them. Due to the limiting nature of keyword targeting, advertisers are missing out on additional targeted traffic, which can bring up tapped sources of … [Read more...] about Dynamic Search Ads: An Underused Way to Grow Your PPC Account
PPC Account Structure and Organization Part III
Back in October I ranted about organized structuring and how much it can help you with the following: Reporting (You can report on different levels more easily) Optimizing (Account updates become easier with a clean account structure) Quality Scores (Ad copy to keyword relevance) Build Outs (Growing accounts becomes easier) In January, I continued on this rant, going … [Read more...] about PPC Account Structure and Organization Part III
On Demand Webinar – Leveraging Micro-Moments: Using PPC When It Matters Most
On Demand Webinar Leveraging Micro-Moments: Using PPC When It Matters Most Presented by Your On Demand Webinar is located below. Please be sure to bookmark this page for future access to this webinar. A webinar transcript is available below. Click here for a pdf of the webinar transcript. Webinar Transcript Kevin: Hello everyone, welcome to a webinar presented by … [Read more...] about On Demand Webinar – Leveraging Micro-Moments: Using PPC When It Matters Most
The Greatest PPC Excel Function You’ve Never Heard Of
A little while ago, I wrote about the importance of understanding the difference between causation and correlation, and how the failure to do so could potentially be problematic for the management of your PPC accounts. Sometimes when having the causation versus correlation conversation, the erroneous takeaway is this: correlating relationships are not actionable, only causal … [Read more...] about The Greatest PPC Excel Function You’ve Never Heard Of
How PPC Helps Your SEO Efforts
Last week we touched upon how to use PPC for Email Marketing. Today we're going to discuss how PPC can help your Search Engine Optimization (SEO) efforts. PPC & SEO PPC campaigns can help determine which keywords are highly searched and which keywords are driving conversions (sales/leads). You’ll also derive what kind of messaging from ad copy testing is the most … [Read more...] about How PPC Helps Your SEO Efforts
