As we approach summer, it's once again time to create our annual list of the Top 25 Most Influential PPC Experts for 2015. Larry Kim was recognized as the top PPC expert in both 2014 and 2013. Who will be number one this year and who will make the cut? That's where you come in! We're asking you, our fellow PPC Heroes, to vote for whom you believe is most influential in our … [Read more...] about Voting Begins For The 2015 Top 25 Influential PPC Experts
Search Results for: PPC
[New Whitepaper!] 3 Areas Where PPC Insights Can Help Optimize Your Overall Marketing Strategy
At Hanapin Marketing, we see a high number of pay-per-click marketing initiatives being set-up and often ran in a silo, with total separation from other marketing efforts. This separation is undoubtedly not the best thing for your business. Integrating PPC with your overall marketing strategy not only helps ensure your pay-per-click campaigns reach their ROI goals and full … [Read more...] about [New Whitepaper!] 3 Areas Where PPC Insights Can Help Optimize Your Overall Marketing Strategy
3 Areas To Analyze Before Taking On A New PPC Account
When working on a PPC account, what contributes to the success or failure relies on us as the experts. How you organize the account, the layout of campaigns, keyword research, ad copy writing, and the list goes on and on. What often gets lost in this shuffle is the actual product, the client and how it fits or doesn’t fit in the realm of PPC. Are we setting ourselves up for … [Read more...] about 3 Areas To Analyze Before Taking On A New PPC Account
Use PPC To Help Build And Optimize Your Email Lists
We see a high number of pay-per-click marketing initiatives being set-up and often ran in a silo, with total separation from other marketing efforts. This separation is undoubtedly not the best thing for your business. Integrating PPC with your overall marketing strategy not only helps ensure your pay-per-click campaigns reach their ROI goals and full potential, but will also … [Read more...] about Use PPC To Help Build And Optimize Your Email Lists
[New Webinar with Google!] Leveraging Micro-Moments: Using PPC When It Matters Most
As a marketer, your biggest opportunities are in the smallest moments. Reaching your customers in moments that matter, in a way that is relevant to their intent and context is not only needed, it’s absolutely essential to your brand. You should understand this new behavior (micro-moments) and take action to address it, as hearts, minds and dollars are won or lost in these … [Read more...] about [New Webinar with Google!] Leveraging Micro-Moments: Using PPC When It Matters Most
[New Whitepaper!] The Fundamentals of PPC Conversion Tracking
It’s a fundamental truth that if you are an advertiser and you are not tracking your conversions— also known as goal completions, lead captures, purchases, or form submissions— you are also not maximizing your marketing efforts’ measurability, scalability, or profitability. In this whitepaper, we’ll discuss how to get started on tracking your conversions and breakdown each … [Read more...] about [New Whitepaper!] The Fundamentals of PPC Conversion Tracking
6 Strategic Tools Your PPC Agency Should Be Providing
While performance and optimizations are a big part of the relationship between a PPC agency and the client, there is one piece that can provide value beyond just the numbers - communicating strategy and account insights. Below we will cover 6 strategic tools that we feel help provide value to clients beyond performance. Recently, Hanapin did a focus group to find out what … [Read more...] about 6 Strategic Tools Your PPC Agency Should Be Providing
Webinar Confirmation: Leveraging Micro-Moments: Using PPC When It Matters Most
You're All Set! You're now registered for Google and Hanapin Marketing's webinar, Leveraging Micro-Moments: Using PPC When It Matters Most. Check your email now for a link to join the webinar. Know of a fellow PPC fan who would also love this webinar? or Email It » Other Resources You Might Like: How Mobilegeddon Impacts Paid Search Are Long Tailed … [Read more...] about Webinar Confirmation: Leveraging Micro-Moments: Using PPC When It Matters Most
Webinar: Leveraging Micro-Moments: Using PPC When It Matters Most
More about this Webinar As a marketer, your biggest opportunities are in the smallest moments. Reaching your customers in moments that matter, in a way that is relevant to their intent and context is not only needed, it's absolutely essential to your brand. You should understand this new behavior (micro-moments) and take action to address it, as hearts, minds and dollars are … [Read more...] about Webinar: Leveraging Micro-Moments: Using PPC When It Matters Most
Utilize PPC To Fill Other Marketing Funnels
Paid search provides a great opportunity to fill other marketing funnels with leads and/or cross selling opportunities. Our favorite illustration of this scenario is when those leads generated from PPC turn in to large margin revenue, then that customer goes in to an email marketing campaign that targets them for smaller revenue items or product servicing after a certain amount … [Read more...] about Utilize PPC To Fill Other Marketing Funnels
[On Demand Webinar!] Harness The Power Of PPC and SEO for Insane Landing Page Results
Are you faced with the dilemma of determining how to maximize and optimize your limited online marketing budget? What tactics should you use, PPC or SEO? The answer is both. PPC and SEO are often viewed as two very different online marketing strategies, however the benefit of using both is so beneficial, neither one can be ignored. If your PPC and SEO campaigns aren’t talking … [Read more...] about [On Demand Webinar!] Harness The Power Of PPC and SEO for Insane Landing Page Results
How To Go About Adding To Your PPC Mix
The first questions that should be answered for any new PPC account need to cover goal identification. What will make this a successful marketing channel for us? How many conversions and at what cost per acquisition will put us in the black? After that can come many different questions, including ones related to the specific business or industry you’re working in. … [Read more...] about How To Go About Adding To Your PPC Mix
