#PPCChat at Hero Conf! Join us on Tuesday, April 28th at 8am PT/11am ET for a live #ppcchat with your favorite PPC'ers - live from Hero Conf! … [Read more...] about PPCChat At Hero Conf
Search Results for: PPC
The Hierarchy of PPC Account Realization
There are many aspects of PPC account management but few frameworks for explaining them. Often times account management is portrayed as a bundle of tasks, which may or may not be needed for a specific account. This lack of a clear explanation leaves it open ended as to where tasks fall in relation to one another. Most have probably heard of Maslow’s hierarchy of needs. If … [Read more...] about The Hierarchy of PPC Account Realization
Final Chance to Join Your Fellow PPC Heroes in Person!
We’re beyond excited for next week! Hero Conf begins in Portland, OR on Monday, April 27. And we’d really love to have you join us at the PPC Conference of the Year. But your time to access world-class PPC content is almost up. Don’t miss: Keynotes from: Attendees from: Networking at: Plus: 65 speakers 44 sessions 11 networking opportunities 1 incredible … [Read more...] about Final Chance to Join Your Fellow PPC Heroes in Person!
On Demand Webinar – PPC Bidding Hacks: 8 Ways To Supercharge Your Account
On Demand Webinar PPC Bidding Hacks: 8 Ways To Supercharge Your Account Presented by Your On Demand Webinar is located below. Please be sure to bookmark this page for future access to this webinar. … [Read more...] about On Demand Webinar – PPC Bidding Hacks: 8 Ways To Supercharge Your Account
[New Whitepaper!] 9 Ad Tests You Should Be Doing In Your PPC Account
Ad testing is an important aspect of paid search. It's something that every business, no matter vertical or size, should be doing. Not only does it improve the effectiveness and quality of your PPC ads, it gives you a better idea on what appeals to your target audience and offers insights you can use elsewhere in your marketing mix. Small changes in ad copy variations can have … [Read more...] about [New Whitepaper!] 9 Ad Tests You Should Be Doing In Your PPC Account
When You Should Charge For PPC Audits – AKA How To Land A New Client
This is the fifth in a series of five blog posts about how to grow your agency. Jeff Allen and I are hosting Agency Growth workshops in Portland and London. Learn all about how we've grown Hanapin from a $2000 investment to an Inc 5000 company and an Indiana Best Places to Work honoree. For more info, read the About page and our FAQ. Make sure to check out the previous posts … [Read more...] about When You Should Charge For PPC Audits – AKA How To Land A New Client
[New Webinar with Acquisio!] PPC Bidding Hacks: 8 Ways To Supercharge Your Account
A major factor that determines the success or failure of your paid search campaign is your bidding strategy. Are you maximizing every dollar spent on your campaign? Are you reaching the right customer? In this webinar on April 23rd at Noon EST, experts from Acquisio and Hanapin Marketing discuss a number of areas including the economics of the bidding auction, winning at … [Read more...] about [New Webinar with Acquisio!] PPC Bidding Hacks: 8 Ways To Supercharge Your Account
4 Design Principles You Need To Understand In Conjunction With PPC
Website design can be a personal matter. What you think looks good, may not look good to another. The hope is that your design inspires others and generates a reaction from viewing or interacting with your work. While we still look for that inspiration in Conversion Rate Optimization (CRO), it comes down to the actions of the majority that lead to a more profitable outcome for … [Read more...] about 4 Design Principles You Need To Understand In Conjunction With PPC
[New Webinar with Kissmetrics!] Analyzing Your Key Metrics: 7 Areas You Must Examine for PPC Account Success
When you are in the trenches of your account day in and day out, it’s hard to see what’s really going on sometimes. Without regularly auditing your PPC account, you never know if you are missing out on opportunities or leaking money. With hundreds or thousands of dollars (or more) at stake, that’s a risk you don’t want to take. In this webinar on Thursday, April 16th at 1pm … [Read more...] about [New Webinar with Kissmetrics!] Analyzing Your Key Metrics: 7 Areas You Must Examine for PPC Account Success
PPC Networking Is Not for the Faint of Heart
We're going all out for Hero Conf 2015 After-Hours, April 27-29 in downtown Portland, OR. Not only will you get all the PPC content you can handle, you'll also get some incredibly innovative events to share with your fellow PPC Heroes. Sunday, April 26 You’ve spent the day traveling. We’re offering a fantastic way to wind down, at the Hero Conf Welcome Reception. Enjoy … [Read more...] about PPC Networking Is Not for the Faint of Heart
PPC RFPs: Balancing Value & Investment
Do you ever wake up from one of those dreams where something so splendid has happened and it feels so real that once you realize you are in fact awake, you wonder if you can fall back asleep fast enough to go back to Perfect Land forever? I have those dreams sometimes about PPC (it’s ok, you can call me a nerd, I can handle it) and most recently my greatest wish is that RFPs … [Read more...] about PPC RFPs: Balancing Value & Investment
How PPC Impacts Your Business
The general tone around the digital marketing industry lately has been somewhat bleak. Over the last handful of years, specific channels have gotten more and more popular, driving competition to high levels. These factors have together increased prices for many digital channels across all verticals. To continue the difficulty of the market, consumers are becoming more educated … [Read more...] about How PPC Impacts Your Business
