The general tone around the digital marketing industry lately has been somewhat bleak. Over the last handful of years, specific channels have gotten more and more popular, driving competition to high levels. These factors have together increased prices for many digital channels across all verticals. To continue the difficulty of the market, consumers are becoming more educated … [Read more...] about [New Whitepaper!] The Impact of PPC on Your Business
Search Results for: PPC
[New Webinar with Wordstream!] PPC for Travel Marketers: The Top 11 Tips
Get the top 11 tips for travel industry marketers to dominate the search results page and get INSANE ROI. Twenty years ago if you wanted to book a trip you would drive over to your local travel agency. How times have changed! Today people start their journey on the internet, and if you want to book with them you have to be in front of them when they start searching! Join … [Read more...] about [New Webinar with Wordstream!] PPC for Travel Marketers: The Top 11 Tips
OnDemand Webinar: Optimize Your PPC Retargeting Program To Boost ROI
On Demand Webinar Optimize Your PPC Retargeting Program To Boost ROI Presented by Your On Demand Webinar is located below. Please be sure to bookmark this page for future access to this webinar. … [Read more...] about OnDemand Webinar: Optimize Your PPC Retargeting Program To Boost ROI
[Whitepaper!] 10 PPC Tactics That Should Be On Your Radar
In PPC, innovation is everything. Change is the only constant in this industry, and what worked for you yesterday may not work for you today. That means if you’re not trying new things– new tactics, new strategies, or new platforms – then you’re getting left behind. No one here wants to see that happen, so we’ve compiled a handy list of 10 PPC tactics you can employ to stay … [Read more...] about [Whitepaper!] 10 PPC Tactics That Should Be On Your Radar
How I Would Evaluate A PPC Agency’s Performance If I Were A Client
As the CEO of a 45-person company, I obviously can’t make all of the decisions for the company, nor do I want to. I need to be able to rely on our department heads and managers to drive results. So, I would approach managing the agency like I approach managing Hanapin, focusing on results and behaviors. If Hanapin were to hire a PPC agency, I would not be the person managing … [Read more...] about How I Would Evaluate A PPC Agency’s Performance If I Were A Client
[New Webinar with AdRoll!] Optimize Your PPC Retargeting Program To Boost ROI
Retargeting. We’re still trying to figure out if this feature in PPC is really cool or just really creepy. However, no one can deny how powerful retargeting can be for a business. It’s highly effective in bringing back bounced traffic, users that abandoned their lead form and shopping cart and allowing you to amplify all of your marketing channels. On March 26th at Noon EST, … [Read more...] about [New Webinar with AdRoll!] Optimize Your PPC Retargeting Program To Boost ROI
Setting Clear PPC Expectations From The Beginning
Over the past five years the PPC industry has evolved and changed. As more pay-per-click agencies target small business we are increasingly seeing cost per clicks (CPCs) increase. This is simply because there are more companies in the marketplace bidding for positions on the results pages. Increasingly it is rare that a company does not spend money in PPC. As agencies we … [Read more...] about Setting Clear PPC Expectations From The Beginning
Identify The Best Structure For Your PPC Account
Prior to setting up your PPC account, you must strategize what type of structure works best for management and the direction you and the company will take the account moving forward. So much work goes into keyword research, ad copy messaging, bidding strategies and more, but one of the most crucial decisions is identifying the best structure for your account. You should … [Read more...] about Identify The Best Structure For Your PPC Account
On Demand Webinar: 6 Killer PPC Conversion Tactics You Need To Try
On Demand Webinar 6 Killer PPC Conversion Tactics You Need To Try Presented by Your On Demand Webinar is located below. Please be sure to bookmark this page for future access to this webinar. … [Read more...] about On Demand Webinar: 6 Killer PPC Conversion Tactics You Need To Try
Webinar: PPC Bidding Hacks: 8 Ways To Supercharge Your Account
More about this Webinar A major factor that determines the success or failure of your paid search campaign is your bidding strategy. Are you maximizing every dollar spent on your campaign? Are you reaching the right customer? In this webinar, experts from Acquisio and Hanapin Marketing discuss a number of areas including the economics of the bidding auction, winning at … [Read more...] about Webinar: PPC Bidding Hacks: 8 Ways To Supercharge Your Account
Webinar Confirmation: PPC Bidding Hacks: 8 Ways To Supercharge Your Account
You're All Set! You're now registered for Hanapin Marketing and Acquisio's webinar, PPC Bidding Hacks: 8 Ways To Supercharge Your Account. Check your email now for a link to join the webinar. Know of a fellow PPC fan who would also love this webinar? or Email It » Other Resources You Might Like: Bidding Strategies: A Pair of Case Studies How Bing … [Read more...] about Webinar Confirmation: PPC Bidding Hacks: 8 Ways To Supercharge Your Account
Save Time On Tactical PPC Work
After you do all of the hard work analyzing your account, you’re going to need to implement some changes. Whether it’s bid changes, new campaigns, or pausing keywords; getting into your account and optimizing can be a time suck. Tasks To Do Yourself Excel Templates - Excel is a huge part of our day-to-day tasks when it comes to PPC, so you might as well accept it and become … [Read more...] about Save Time On Tactical PPC Work
