Sometimes in the weeds of your own PPC account, it’s hard to see what’s really going on. Regularly auditing your account can help prevent you from slowly bleeding money or missing out on opportunities for growth or new features. However, regular audits can be hard to do when you are the only one in your account day in and day out. As a Sr. Digital Specialist I spend about … [Read more...] about 7 Areas Where Your PPC Account Is Broken
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On Demand Webinar – 5 Super Smart Strategies To Drive Leads With PPC and CRO
On Demand Webinar 5 Super Smart Strategies To Drive Leads With PPC and CRO Presented by Your On Demand Webinar is located below. Please be sure to bookmark this page for future access to this webinar. … [Read more...] about On Demand Webinar – 5 Super Smart Strategies To Drive Leads With PPC and CRO
How To Communicate Effectively With Clients Using A PPC Timeline
Managing pay-per-click accounts for large clients is multifaceted. A successful account manager communicates with the client, coordinates work tasks for the internal team, and prioritizes which tasks are going to make the greatest impact on account performance. PPC tasks frequently overlap, are contingent on supplementary tasks, or are so capacious in scope that more than … [Read more...] about How To Communicate Effectively With Clients Using A PPC Timeline
Webinar Confirmation: 11 Excel Tricks To Improve Your PPC Life
You're All Set! You're now registered for Hanapin Marketing and 3Q Digital's webinar, 11 Excel Tricks To Improve Your PPC Life. Check your email now for a link to join the webinar. Know of a fellow PPC fan who would also love this webinar? or Email It » Other Resources You Might Like: Automate And Manually Change Bids With Excel Simple Tips To … [Read more...] about Webinar Confirmation: 11 Excel Tricks To Improve Your PPC Life
Webinar: 11 Excel Tricks To Improve Your PPC Life
More about this Webinar PPC and excel are like peanut butter and jelly or macaroni and cheese, you really can't have one without the other (or at least its not as good a combination!). By becoming super savvy with excel, you'll save a lot of precious time doing your PPC tasks and overall, become better at analyzing account performance. We cover a variety of tricks that can … [Read more...] about Webinar: 11 Excel Tricks To Improve Your PPC Life
4 Red Flags That PPC is Not Right For Your Business And What To Do About It
I’ve been in PPC for quite some time now. As I get exposed to working with more and more clients, I’ve come to realize that many of their businesses are not a good fit for PPC. I’m not just speaking to the ability to setup an account, create a few campaigns, and quickly begin sending traffic to your website. Many businesses fail to think through whether or not their … [Read more...] about 4 Red Flags That PPC is Not Right For Your Business And What To Do About It
Start Your PPC Client Relationships Right
As account managers, we all know the feeling we get when we’re notified that we’re getting a new client added to our roster. Usually, we’re excited to hear about the client, discover their business and work on devising a strategy to help them achieve their goals. Admittedly, sometimes we are so excited, that we occasionally bypass the basic first steps that any account … [Read more...] about Start Your PPC Client Relationships Right
On Demand Webinar – 8 Sure-Fire Ways To Beat Out Your Top PPC Competitors
On Demand Webinar 8 Sure-Fire Ways To Beat Out Your Top PPC Competitors Presented by Your On Demand Webinar is located below. Please be sure to bookmark this page for future access to this webinar. … [Read more...] about On Demand Webinar – 8 Sure-Fire Ways To Beat Out Your Top PPC Competitors
How To Transition Between PPC Managers
While transitioning between account managers can be stressful and sometimes unplanned, it can also be an opportunity to reinforce your relationship with the client and breathe new life into an account. Here are three tips for better transitions. Be Prepared Always prepare for these situations before they happen. This is just as important as how you handle them. Make sure … [Read more...] about How To Transition Between PPC Managers
[New Webinar with Formstack!] – 5 Super Smart Strategies To Drive Leads With PPC and CRO
These days, every PPC expert should know at least something about conversion rate optimization (CRO). For leads in particular, CRO will help you define why visitors are not performing a predefined goal (whether that be a phone call, form submission, purchase, etc). Seems pretty simple, but with so many variables at play, this task can be quite daunting. However, if you want to … [Read more...] about [New Webinar with Formstack!] – 5 Super Smart Strategies To Drive Leads With PPC and CRO
Should You Localize Your PPC Campaigns?
A local PPC strategy is not only for franchise businesses. For businesses that depend on in-store purchases, like restaurants and furniture stores, geotargeting is part of the campaign from the onset. However, occasionally setting up local PPC campaigns can be a valid and beneficial tactic for a standard PPC account as well. This post will cover just a couple of reasons why … [Read more...] about Should You Localize Your PPC Campaigns?
[Toolkit] The Ultimate AdWords Bundle For PPC Success
From the basics to advanced topics, become an AdWords expert! Google processes nearly 6 billion searches every single day. Its the largest search marketing platform out there and too big to ignore. Whether you've just taken the plunge into PPC or you've done it for awhile, Google AdWords was probably the platform you turned to first. As it changes quite frequently, there's … [Read more...] about [Toolkit] The Ultimate AdWords Bundle For PPC Success
