You have been in business for over a decade. Potential customers respect that kind of longevity and will want to use that knowledge to decide whether to click your ad. So you open up your AdWords account and create some ads based around your businesses longevity, how reliable your business is, and how your business can be trusted. You launch these ads and you wait… And … [Read more...] about For The Best PPC Ads Change Your Focus
Search Results for: PPC
How Football Shaped My Philosophy Regarding PPC
PPC to me is a lot like football. Building successful paid search accounts requires a well-defined philosophy for approaching account work, a strong game plan, and solid execution of the plan you spent all that time creating. Football coaches subscribe to either an offensive or defensive philosophy. Offensive minded coaches believe in high scoring teams with a defense that’s … [Read more...] about How Football Shaped My Philosophy Regarding PPC
Rule Your PPC Strategy With High Value Analytics [New Toolkit with SEMrush!]
It's easy to get overwhelmed by the volume and reports available to you, but analytics data is the most powerful weapon you have when optimizing your PPC campaigns for maximum effectiveness. Without solid, predictive data, you could waste thousands of dollars learning things the hard way. That's why we've put together this toolkit, jam-packed full of useful tools and resources … [Read more...] about Rule Your PPC Strategy With High Value Analytics [New Toolkit with SEMrush!]
Use Google Analytics Custom Reports To Make Your PPC Life Easier
Do you ever get frustrated with Google Analytics reporting for not having exactly what you want? I know the feeling. You want a column for cost and for each type of goal you have set up, but these don’t come in your standard reports in the interface. Or maybe you’re just ready to step up your analytics game to the next level (and subsequently expose your inner analytics … [Read more...] about Use Google Analytics Custom Reports To Make Your PPC Life Easier
The 15 Biggest PPC Mistakes and How To Avoid Them [On Demand Webinar!]
Everyone makes mistakes. From seasoned pros to those just getting into pay per click advertising, no one can avoid the thralls of a mistake. And in a world like PPC where everything is a test and nothing is guaranteed, its easy to overlook some things. Some mistakes can be more costly than others and for some, you may not even know you were making them! In this webinar … [Read more...] about The 15 Biggest PPC Mistakes and How To Avoid Them [On Demand Webinar!]
Webinar: Harness The Power Of PPC and SEO for Insane Landing Page Results
More about this Webinar Are you faced with the dilemma of determining how to maximize and optimize your limited online marketing budget? What tactics should you use, PPC or SEO? The answer is both. PPC and SEO are often viewed as two very different online marketing strategies, however the benefit of using both is so beneficial, neither one can be ignored. If your PPC and SEO … [Read more...] about Webinar: Harness The Power Of PPC and SEO for Insane Landing Page Results
Webinar Confirmation: Harness The Power Of PPC and SEO for Insane Landing Page Results
Live Webinar Harness The Power Of PPC and SEO for Insane Landing Page Results Thank you for registering for the webinar. You will get an email confirmation shortly. … [Read more...] about Webinar Confirmation: Harness The Power Of PPC and SEO for Insane Landing Page Results
Manage Your PPC Clients More Effectively By Identifying Personalities
One of our recent monthly training sessions was centered on how to best service our clients. As we all know, clients can be difficult and challenging. Understanding personalities of those we deal with is the first step in figuring out how to best service them. Based on my personal observation of client behaviors, I’ve been able to categorize them into various personality … [Read more...] about Manage Your PPC Clients More Effectively By Identifying Personalities
On Demand Webinar – The 15 Biggest PPC Mistakes And How To Avoid Them
More about this Webinar Everyone makes mistakes. From seasoned pros to those just getting into pay per click advertising, no one can avoid the thralls of a mistake. And in a world like PPC where everything is a test and nothing is guaranteed, its easy to overlook some things. Some mistakes can be more costly than others and for some, you may not even know you were making … [Read more...] about On Demand Webinar – The 15 Biggest PPC Mistakes And How To Avoid Them
On Demand Webinar – The 15 Biggest PPC Mistakes & How To Avoid Them
On Demand Webinar The 15 Biggest PPC Mistakes & How To Avoid Them Presented by & Your On Demand Webinar is located below. Please be sure to bookmark this page for future access to this webinar. … [Read more...] about On Demand Webinar – The 15 Biggest PPC Mistakes & How To Avoid Them
Secrets To Clever And Efficient PPC Campaign Build Outs In Excel – New Whitepaper!
One of the most important things in a Google AdWords account is structure. It is incredible what a simple, clean structure can do for an account. A clean structure can help you with reporting, optimizing, quality scores, and build outs. In this whitepaper, we focus on build outs and have included an example excel sheet to get you started! In this Whitepaper we'll … [Read more...] about Secrets To Clever And Efficient PPC Campaign Build Outs In Excel – New Whitepaper!
Showcase PPC’s Holistic Value With AdWords New Store Visits Metric
32% of offline consumers say that location-based search ads have led them to visit a store or make a purchase, according to a Google study. Last month Bri wrote about the Google announcement of “Store Visits” being added to the Estimated Conversion Tool belt, which already includes phone calls, in-store purchases and cross device conversions. Before seeing if Store Visits … [Read more...] about Showcase PPC’s Holistic Value With AdWords New Store Visits Metric
