Paid search is (mostly) concerned with gaining conversions. This is great and all, and definitely should be your main focus, but often times we forget about what happens after the conversion. Why is this important, you ask? For lead generation, most conversions will not immediately turn into sales. These leads have to be nurtured in order to become legitimate sales … [Read more...] about Boomerang Conversions: Nurture Leads & Gain Repeat Customers With PPC
Search Results for: PPC
10 Key Traits Found In The Perfect PPC Account Manager
When paid search first hit the scene in the late 1990’s and early 2000’s, businesses had a very narrow view of what they expected from PPC professionals. They were considered ‘back office’, much in the same vane as programmers and only expected to be behind-the-scenes contributors. Fast forward to 2015. Pay-per-click advertising has evolved into a multi-billion dollar … [Read more...] about 10 Key Traits Found In The Perfect PPC Account Manager
Determining PPC Budget Growth In 2015 – The State Of Paid Search
If you are new to PPC or a veteran you know that projections are part of the game. It only makes sense to make predictions on what will happen with the PPC market as we enter a new year. To make conclusions and predictions about where the market will be heading we look to The State of Paid Search survey. Going into a new year, account managers draw conclusions from the … [Read more...] about Determining PPC Budget Growth In 2015 – The State Of Paid Search
Expect More From PPC Hero In 2015
2015 is here, bringing with it the promise of new PPC features, strategies, and more. Here at PPC Hero, we’re excited to continue providing thought provoking, insightful, and relevant content. As we begin the year we’d like to reaffirm our philosophies and let you know what to expect in 2015. PPC Hero’s Mission Our company website says it best: With every post we aim … [Read more...] about Expect More From PPC Hero In 2015
From Zero to Hero: Measuring PPC’s Impact On Brand Awareness
Question: When I say “tissue” what comes to mind? Answer: Kleenex What about “cheese crackers”? Okay, you get the point. These two brands have created awareness where you associate their brand immediately for a term (tissue & Kleenex have almost become synonymous). Brand awareness can make or break a business, and it’s something that is most often a focus for … [Read more...] about From Zero to Hero: Measuring PPC’s Impact On Brand Awareness
2 Important Ongoing PPC Agency Services
As a business, you may not be looking for full PPC management services, but you know that you need extra eyes on the account. Below, we list two ongoing services that PPC agencies can offer. Recurring Audit The recurring nature likely lends itself to not only in-house account teams, but would probably have to be for fairly high budget situations. Comprehensive audits can be … [Read more...] about 2 Important Ongoing PPC Agency Services
Master Social PPC in 2015! [Webinar Recording]
Is your social PPC ready for 2015? In the past year, we’ve seen a lot of changes in features, reporting, and advertising options for Facebook, Twitter, and LinkedIn. In this webinar, social advertising experts talk through some new options available, like the latest reporting system and video ads in Facebook and remarketing on different platforms, as well as taking a deeper … [Read more...] about Master Social PPC in 2015! [Webinar Recording]
12 PPC Agency Solutions You May Not Know About
The number of agencies offering digital marketing services continues to grow each day. From two-man shops to teams well in the hundreds, agencies offer a wide spectrum of solutions that can be difficult to navigate. As you open up the door to research potential partners to assist with your PPC (or maybe you’ve already selected one), consider how each agency may be able to … [Read more...] about 12 PPC Agency Solutions You May Not Know About
Conversion Tracking is the Hermione Granger of PPC
Let’s take a minute and talk about conversion tracking— the process that, you know, lets you know when your PPC campaigns are successful, and when they are not. Pretty important stuff, yeah? But rather than take the notion of “conversion tracking is important” at face value, perhaps a high-level explanation of why is in order. Why is Conversion Tracking … [Read more...] about Conversion Tracking is the Hermione Granger of PPC
Master Social PPC in 2015! 10 Tips To Set Yourself Up For Success [New Webinar with Clix Marketing!]
Is your social PPC ready for 2015? With over 70% of online adults actively using multiple social networking sites, if you don't have a strategy prepared for the new year (or worse, not even advertising on social - if this is you, you might want to rethink that!), its time to start thinking and start preparing. Changes...Changes Everywhere! In the past year, we’ve seen a lot of … [Read more...] about Master Social PPC in 2015! 10 Tips To Set Yourself Up For Success [New Webinar with Clix Marketing!]
The 15 Biggest PPC Mistakes And How To Avoid Them [Webinar Recording]
Everyone makes mistakes. From seasoned pros to those just getting into pay per click advertising, no one can avoid the thralls of a mistake. And in a world like PPC where everything is a test and nothing is guaranteed, its easy to overlook some things. Some mistakes can be more costly than others and for some, you may not even know you were making them! In the recording, … [Read more...] about The 15 Biggest PPC Mistakes And How To Avoid Them [Webinar Recording]
Reassessing My 2014 PPC Suggestions And Looking To 2015
2014 has been an amazing year in paid search. AdWords and Bing Ads made some great strides with their features and interfaces (my personal favorite being AdWords ad customizers). Social platforms began experimenting with new features, including Twitter allowing the ability to make purchases directly from the interface. Finally, and maybe most importantly, the PPC community … [Read more...] about Reassessing My 2014 PPC Suggestions And Looking To 2015
