Agency readers, have you ever had a client say ‘I need more strategy’? And, in-house readers have you ever asked this question of your agency? I think we have all had to stop in our tracks and take a look at what is actually driving the actions we are taking. For me, it happened very early in my career. However, since that point, there have been a number of accounts that I … [Read more...] about Rev Up Your PPC Strategy!
Search Results for: PPC
Get Your PPC Campaigns Ready For The Holiday Season
Are you ready and prepared for the holidays? Is your agency well aware of the key days for shopping and already preparing your season specific ads to boost your sales? Here are some tips to get ready and succeed this holiday season. Key Online Shopping Days Know the key dates for 2014 holiday shopping: Review Last Year's Holiday Performance You’ll want to start your … [Read more...] about Get Your PPC Campaigns Ready For The Holiday Season
A Process for Setting PPC Goals
While the topic and importance of PPC goal setting is not new among fellow PPC Hero bloggers, the purpose of this post is to cover my style and approach to goal setting with clients. The first time I meet with a client I have a list of questions. While most of the questions vary, I always ask about goals. I have learned to phrase this question in a deliberate way, because it … [Read more...] about A Process for Setting PPC Goals
The Theory of Growing Vs. Building a PPC Account
There are two primary ways of conceptualizing PPC processes and systems. Both are viable but create difference paradigms in account management. For this post I’m going to title them mechanical and organic. The mechanical view considers performance as the sum of its parts. The organic takes the account as a larger whole, something akin of an ecosystem in which the parts … [Read more...] about The Theory of Growing Vs. Building a PPC Account
PPC Ad Rep Survival Guide
When I was first getting into the search marketing industry, I was weary of the ad representatives from Google and Bing who would reach out to me regarding my clients’ accounts. Having little to no experience with them, I didn’t always believe that their recommendations had my clients’ best interests at heart, and often disregarded their presence. However, managing PPC for a … [Read more...] about PPC Ad Rep Survival Guide
10 Ways To Grow Your PPC Account – New Whitepaper!
Pay-per-click advertising can be one of the most effective and efficient marketing channels for driving conversions, traffic, leads and revenue. Once advertisers have had a taste, they are always looking for more ways to grow their market reach in the digital paid-per-click space. In this whitepaper, we cover 10 ways to grow your PPC program including keyword expansion … [Read more...] about 10 Ways To Grow Your PPC Account – New Whitepaper!
On Demand Webinar – PPC Mistakes You Didn’t Know You Were Making
On Demand Webinar PPC Mistakes You Didn't Know You Were Making Presented by Your On Demand Webinar is located below. Please be sure to bookmark this page for future access to this webinar. … [Read more...] about On Demand Webinar – PPC Mistakes You Didn’t Know You Were Making
Webinar: Cutting-Edge Tactics To Spy On Your PPC Competition
More about this Webinar Competitor research is important in the ever-changing and highly competitive world of PPC and should be a part of your process. Not only is it wise to have a strategic plan in place, but you should be aware of the various tools available to do a competitive analysis. Are you questioning who your competitors are or how good their campaigns are? Do you … [Read more...] about Webinar: Cutting-Edge Tactics To Spy On Your PPC Competition
PPC Account Structuring and Campaign Building in Excel
For me, the most important thing when looking into a Google AdWords account is structure. It is incredible what a simple, clean structure can do for an account. A clean structure can help you with: Reporting (You can report on different levels more easily) Optimizing (Optimizations become easier with a clean account structure) Quality Scores (Ad copy to keyword … [Read more...] about PPC Account Structuring and Campaign Building in Excel
The Importance of PPC Industry Certification
An important area on which to evaluate a potential PPC company is their commitment to Industry Certification. Below is a description of the two most common industry certification programs, as certification via these programs indicates an understanding of current industry best practices and up-to-date knowledge of industry strategies. Google Google conducts the most … [Read more...] about The Importance of PPC Industry Certification
Plunging Into New Markets: Social, Mobile, and International PPC [New Webinar!]
Google AdWords is the leading PPC network on the web, however there are some great alternatives out there to plunge your ad dollars into. Have you considered international PPC or trying out advertising on social media like Twitter and Facebook? Discover how you could get into other markets, why you should consider them, and the difference in advertising in other countries … [Read more...] about Plunging Into New Markets: Social, Mobile, and International PPC [New Webinar!]
[Webinar Presentation] Cutting-Edge Tactics To Spy On Your PPC Competition
Competitor research is important in the ever-changing and highly competitive world of PPC and should be a part of your process. Not only is it wise to have a strategic plan in place, but you should be aware of the various tools available to do a competitive analysis. Are you questioning who your competitors are or how good their campaigns are? Do you know the good and the bad … [Read more...] about [Webinar Presentation] Cutting-Edge Tactics To Spy On Your PPC Competition
