The whole world is going mobile…. except for your company. While the rest of the world uses their mobile devices any time they have a free moment, you ask your users to wait until they are back home to hop on their computers to find the information they want. Whether they are in line at Starbucks or sitting on the subway, potential customers are accessing the Internet on … [Read more...] about Mobile PPC Advertising When You Don’t Have A Mobile Website
Search Results for: PPC
How to Communicate With Your PPC Agency
There are plenty of instructional tools and posts that outline the best ways for PPC agencies to communicate with their clients. That content tends to put the onus on the agency, and certainly as the client you can (read: should) anticipate your agency taking the bulk of responsibility when it comes to setting up recurring meetings, bringing proactive PPC strategies to the … [Read more...] about How to Communicate With Your PPC Agency
Selling PPC: Stop Pushing, Start Listening
"Why should we let you manage our PPC accounts? This is your chance to brag on yourself, go for it." Have you ever heard this question before? If you are an agency owner or agency rep then you most likely have. In fact, if you're in-house trying to get a job you've probably heard this question during an interview. It's kind of like that first date question, isn't it? … [Read more...] about Selling PPC: Stop Pushing, Start Listening
Best eCommerce Experts In PPC
PPC Hero loves lists. And if you've been with us long enough, you'll know that we release a Top 25 Most Influential PPC Experts list every year and this year, we also released the Top 25 Most Influential CRO Experts and Top Women in CRO lists. We know how resourceful they can be to our fellow readers and with the holiday season coming upon us quickly, we thought it would be a … [Read more...] about Best eCommerce Experts In PPC
Who’s Managing Your PPC? Pros and Con’s of In-House and Agency
Once goals have been defined, budgeting and measurement plans have been established, and its been decided what strategies and tactics are going to be implemented, the next question is who will manage the PPC program? There are 3 ways to manage PPC programs: In-House Management Employ an Agency Combination of In-House and Agency (Hybrid approach) Let’s now take a … [Read more...] about Who’s Managing Your PPC? Pros and Con’s of In-House and Agency
Great Tips! Using An Agency To Support (Not Replace) Your In-House PPC Team
We hear it all the time. Clients are nervous to start a conversation with an external ad agency for fear of it being the beginning of the end of the in-house PPC team. At Hanapin, we feel the exact opposite should be the case. A digital advertising agency can bring valuable resources (and time!) to the table. From companies that have incredibly robust in-house PPC teams to ones … [Read more...] about Great Tips! Using An Agency To Support (Not Replace) Your In-House PPC Team
What To Ask When Building Your PPC Program
Developing a winning paid search program is a large and complex undertaking. There are many questions to answer and things to consider, such as goals, budgets, and best tactics to employ. Let's explore a couple questions you should ask or consider when building out a pay-per-click program. Question #1: What are my goals? One of the most important questions to ask as a paid … [Read more...] about What To Ask When Building Your PPC Program
[Webinar Recording] 10 Things Every PPC Account Should Have
Are you just starting out as a PPC Account Manager? Maybe you just need a refresher on things you should be doing? Do you have a clear vision of your goals and all the bells and whistles available, set-up for your account(s)? It's easy to get wrapped up in big projects in your accounts and forget about the smaller, yet still very important, tasks that keep your account healthy … [Read more...] about [Webinar Recording] 10 Things Every PPC Account Should Have
What PPC Impression Share Really Tells You
Impression share metrics are often used as the key indicator of one’s market share. A 100% impression share would indicate that you are reaching the entire traffic volume. But this metric would be misleading. Our case study reveals that total impression share can be a quite misleading metric for determining your share of total voice. The metric is a better indication of your … [Read more...] about What PPC Impression Share Really Tells You
Keep Your PPC Clients Happy – Tips for Managing Client Relationships
A lot of conversation has taken place recently around Hanapin regarding the question “What makes clients unhappy”? I have boiled down these conversations into three overarching buckets: Not being proactive Not moving fast enough in accounts Client communication While positive results usually equates to happy clients, there is often a flaw in these three areas that … [Read more...] about Keep Your PPC Clients Happy – Tips for Managing Client Relationships
Show Don’t Tell: High-Impact PPC Storytelling
Wanna know what’s better than delivering good news to a client? Squeezing every last drop of impact out of that delivery. Easier said than done, right? Well, not really. The secret is context. And you present this context by showing instead of telling. So what does this mean exactly? Show not tell is the mantra of good storytelling. And indeed, instead of telling you … [Read more...] about Show Don’t Tell: High-Impact PPC Storytelling
10 Things Every PPC Account Should Have [New Webinar!]
Are you just starting out as a PPC Account Manager? Maybe you just need a refresher on things you should be doing? Do you have a clear vision of your goals and all the bells and whistles available, set-up for your account(s)? It's easy to get wrapped up in big projects in your accounts and forget about the smaller, yet still very important, tasks that keep your account healthy … [Read more...] about 10 Things Every PPC Account Should Have [New Webinar!]