The data doesn’t lie! Year after year, the search engine marketing industry continues to expand at double-digit growth rates. With everyone racing to the web to advertise, your space in the PPC market is vital. So why not just visit a few sites and choose an agency? We believe a strong PPC agency relationship is imperative. Spend some time getting to know your agency and ask … [Read more...] about How To Choose the Right PPC Agency – Whitepaper!
Search Results for: PPC
When PPC Help Never Comes
Luck doesn’t begin to describe my circumstances growing up. Great parents, financial stability, fell into the right crowds; basically, I always had people I could count on. Later in life these circumstances have led me to naturally connect with people whom I trust. I always know that if I find myself in a tough spot someone will be there to help get me out of it. There is a … [Read more...] about When PPC Help Never Comes
Day-to-Day PPC Management: What to Ask Your Key Stakeholders and Vendors
Question #1: How do I measure performance? We’ve addressed setting goals and funding our program. Now the question must turn to “How do I measure performance?” 3 popular ways to measure PPC performance are: Platform Interfaces: All ad platforms provide a wealth of information. Traffic metrics such as cost, clicks, impressions, ad position, and cost per click can be … [Read more...] about Day-to-Day PPC Management: What to Ask Your Key Stakeholders and Vendors
Mobile PPC Advertising When You Don’t Have A Mobile Website
The whole world is going mobile…. except for your company. While the rest of the world uses their mobile devices any time they have a free moment, you ask your users to wait until they are back home to hop on their computers to find the information they want. Whether they are in line at Starbucks or sitting on the subway, potential customers are accessing the Internet on … [Read more...] about Mobile PPC Advertising When You Don’t Have A Mobile Website
How to Communicate With Your PPC Agency
There are plenty of instructional tools and posts that outline the best ways for PPC agencies to communicate with their clients. That content tends to put the onus on the agency, and certainly as the client you can (read: should) anticipate your agency taking the bulk of responsibility when it comes to setting up recurring meetings, bringing proactive PPC strategies to the … [Read more...] about How to Communicate With Your PPC Agency
Selling PPC: Stop Pushing, Start Listening
"Why should we let you manage our PPC accounts? This is your chance to brag on yourself, go for it." Have you ever heard this question before? If you are an agency owner or agency rep then you most likely have. In fact, if you're in-house trying to get a job you've probably heard this question during an interview. It's kind of like that first date question, isn't it? … [Read more...] about Selling PPC: Stop Pushing, Start Listening
Best eCommerce Experts In PPC
PPC Hero loves lists. And if you've been with us long enough, you'll know that we release a Top 25 Most Influential PPC Experts list every year and this year, we also released the Top 25 Most Influential CRO Experts and Top Women in CRO lists. We know how resourceful they can be to our fellow readers and with the holiday season coming upon us quickly, we thought it would be a … [Read more...] about Best eCommerce Experts In PPC
Who’s Managing Your PPC? Pros and Con’s of In-House and Agency
Once goals have been defined, budgeting and measurement plans have been established, and its been decided what strategies and tactics are going to be implemented, the next question is who will manage the PPC program? There are 3 ways to manage PPC programs: In-House Management Employ an Agency Combination of In-House and Agency (Hybrid approach) Let’s now take a … [Read more...] about Who’s Managing Your PPC? Pros and Con’s of In-House and Agency
Great Tips! Using An Agency To Support (Not Replace) Your In-House PPC Team
We hear it all the time. Clients are nervous to start a conversation with an external ad agency for fear of it being the beginning of the end of the in-house PPC team. At Hanapin, we feel the exact opposite should be the case. A digital advertising agency can bring valuable resources (and time!) to the table. From companies that have incredibly robust in-house PPC teams to ones … [Read more...] about Great Tips! Using An Agency To Support (Not Replace) Your In-House PPC Team
What To Ask When Building Your PPC Program
Developing a winning paid search program is a large and complex undertaking. There are many questions to answer and things to consider, such as goals, budgets, and best tactics to employ. Let's explore a couple questions you should ask or consider when building out a pay-per-click program. Question #1: What are my goals? One of the most important questions to ask as a paid … [Read more...] about What To Ask When Building Your PPC Program
[Webinar Recording] 10 Things Every PPC Account Should Have
Are you just starting out as a PPC Account Manager? Maybe you just need a refresher on things you should be doing? Do you have a clear vision of your goals and all the bells and whistles available, set-up for your account(s)? It's easy to get wrapped up in big projects in your accounts and forget about the smaller, yet still very important, tasks that keep your account healthy … [Read more...] about [Webinar Recording] 10 Things Every PPC Account Should Have
What PPC Impression Share Really Tells You
Impression share metrics are often used as the key indicator of one’s market share. A 100% impression share would indicate that you are reaching the entire traffic volume. But this metric would be misleading. Our case study reveals that total impression share can be a quite misleading metric for determining your share of total voice. The metric is a better indication of your … [Read more...] about What PPC Impression Share Really Tells You
