A lot of conversation has taken place recently around Hanapin regarding the question “What makes clients unhappy”? I have boiled down these conversations into three overarching buckets: Not being proactive Not moving fast enough in accounts Client communication While positive results usually equates to happy clients, there is often a flaw in these three areas that … [Read more...] about Keep Your PPC Clients Happy – Tips for Managing Client Relationships
Search Results for: PPC
Show Don’t Tell: High-Impact PPC Storytelling
Wanna know what’s better than delivering good news to a client? Squeezing every last drop of impact out of that delivery. Easier said than done, right? Well, not really. The secret is context. And you present this context by showing instead of telling. So what does this mean exactly? Show not tell is the mantra of good storytelling. And indeed, instead of telling you … [Read more...] about Show Don’t Tell: High-Impact PPC Storytelling
10 Things Every PPC Account Should Have [New Webinar!]
Are you just starting out as a PPC Account Manager? Maybe you just need a refresher on things you should be doing? Do you have a clear vision of your goals and all the bells and whistles available, set-up for your account(s)? It's easy to get wrapped up in big projects in your accounts and forget about the smaller, yet still very important, tasks that keep your account healthy … [Read more...] about 10 Things Every PPC Account Should Have [New Webinar!]
[Webinar Recording] PPC Attribution: Bury The Last Click And Move On
Are you still only crediting the last click when you measure your marketing success? We hate to break it to you, but last click attribution is dying and no longer valid today. Modern analytics platforms allow you to go beyond last click and see all the interactions a user makes with your brand before the conversion. We all know different PPC clicks -- from display network … [Read more...] about [Webinar Recording] PPC Attribution: Bury The Last Click And Move On
The PPC Play Book
There are few things America loves more than Football. With football season approaching, I figured I would release a “PPC playbook” for lead generation. These top “plays” can increase the efficiency of your PPC performance, but always keep in mind that like in football, the same plays do not work for every team. I recommend implementing one play at a time, to measure … [Read more...] about The PPC Play Book
10 Questions To Ask When Building Your PPC Program – New Whitepaper!
Developing a winning paid search program is a large and complex undertaking. There are many questions to answer and things to consider, such as goals, budgets, and best tactics to employ. Are you prepared for all aspects of the program including goals, budgeting, measuring, and implementing? If not, its time to get all your ducks in a row. You don't want any major set-ups once … [Read more...] about 10 Questions To Ask When Building Your PPC Program – New Whitepaper!
How To Turn Competitive Analysis Into Actionable PPC Gains
“If you know the enemy and know yourself, you need not fear the result of a hundred battles. If you know yourself but not the enemy, for every victory gained you will also suffer a defeat. If you know neither the enemy nor yourself, you will succumb in every battle.” Sun Tzu – The Art of War PPC Let’s face it – managing a PPC account doesn't happen in a vacuum. We tend to … [Read more...] about How To Turn Competitive Analysis Into Actionable PPC Gains
PPC Hero Interviews Brad Geddes
If you are in the paid search industry, chances are that you've heard of world renowned paid search guru, Brad Geddes. Along with being an author, speaker, and marketing consultant, Brad recently launched a new ad testing platform called AdAlysis. Brad was gracious enough to allow PPC Hero an interview. How did you get into paid search and why have you stuck with … [Read more...] about PPC Hero Interviews Brad Geddes
PPC Attribution: Bury The Last Click And Move On [New Webinar!]
Are you still only crediting the last click when you measure your marketing success? We hate to break it to you, but last click attribution is dying and no longer valid today. Modern analytics platforms allow you to go beyond last click and see all the interactions a user makes with your brand before the conversion. We all know different PPC clicks -- from display network … [Read more...] about PPC Attribution: Bury The Last Click And Move On [New Webinar!]
PPC Roundtable – AdWords Close Variants
As we end series week we'll be looking at a once optional feature that will now be mandatory. If you haven't heard, AdWords will soon be removing the option to exclude exact and phrase match keyword variations. This impending update has caused much stir in the PPC community. We asked our authors what they think of the change. What are your thoughts on Google's decision to … [Read more...] about PPC Roundtable – AdWords Close Variants
Easily Predict The Future Performance Of Your PPC Account
This week we’ve been explaining the value behind the regular tactics and routine maintenance you hear so much about from our PPC Hero team. Today’s lesson involves the concept of projecting performance for the upcoming weeks. First, let me address the “why” of projections performance. The entire concept of this exercise is to get an estimate of, ceteris paribus, the … [Read more...] about Easily Predict The Future Performance Of Your PPC Account
Account Structure: The Backbone of PPC Success
Prior to my career in paid search, I spent time designing databases. It was instilled in me that a great structure was key to a great database. If the structure were laid out in a clean, logical manner, the data quality and integrity would be far superior. The same holds true for PPC accounts. Campaigns with tightly themed ad groups and targeted keyword sets will usually … [Read more...] about Account Structure: The Backbone of PPC Success
