Have you ever met a compulsive DIY’er (Do It Yourself’er)? You know the type. They get so intent on saving a penny that they can spend dollars to do it. Sure, some DIY activities are worth it. You own an auto repair shop so there’s no use paying another mechanic to fix your car! DIY. You used to be a professional painter? Then save a buck and paint your own house! DIY. There … [Read more...] about AdWords DIY (Destroy It Yourself) – 4 Reasons to Hire a PPC Professional
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Everything You Need To Know About PPC Ad Extensions
Search ads are no longer just about headlines, description lines and display URLs. Ad Extensions now also play a huge part in the appearance and success of our ads. Take a look at this ad from Walmart I saw the other day. Notice how more than 50% of the space taken up by this ad comes from extensions of various types. Why Are Ad Extensions Important? There’s Lots … [Read more...] about Everything You Need To Know About PPC Ad Extensions
5 Options to Ensure Accurate PPC Conversion Tracking
Conversion tracking is arguably the most important piece of running successful PPC campaigns. That being said, it’s crucial that you make sure your conversion tracking tags are placed correctly. You might be prompted to check conversion tags because your numbers seem a bit off (either too high or too low compared to backend data). I would recommend getting in the habit of … [Read more...] about 5 Options to Ensure Accurate PPC Conversion Tracking
Our Quarter 2 Compass – Overcoming PPC Pain Points
As many in the PPC industry know, the Compass is Hanapin Marketing’s best practices journal. We’ve released it quarterly and semi-privately for years, but this year, we’re changing it up. We’ve started hosting quarterly industry surveys via the Hanapin Forum where we ask you, our dedicated audience, what you think about a particular issue in the PPC industry. We collect the … [Read more...] about Our Quarter 2 Compass – Overcoming PPC Pain Points
Voting Begins For The Top 25 Most Influential PPC Experts for 2014!
Another year has gone and it's time to compose the list of the Top 25 Most Influential PPC Experts for 2014. With your help, of course! The PPC world is full of gurus blogging, tweeting, and speaking about tips, tricks, and strategies. But which are considered the "best of the best" - the experts you secretly stalk on Twitter for awe-inspiring PPC knowledge or attend … [Read more...] about Voting Begins For The Top 25 Most Influential PPC Experts for 2014!
6 Factors to Assigning the Right PPC Account Manager
New client account assignments are not a task to be taken lightly. In fact I would say this might be one of the most crucial steps in onboarding new business. Account Managers (AMs) can’t be assigned like used car lot salespeople (“Whose turn is it?”). Why is that? Because just as any account has multiple facets of need, Account Managers have different experiences and focus … [Read more...] about 6 Factors to Assigning the Right PPC Account Manager
8 PPC Hacks You Should Be Using
Let’s face it: we could all use a little help. Today, I’m showcasing 8 PPC hacks that can help your campaigns flourish. You may know of a few of these already, but even if just one is new to you—you could really rake in the benefits! Ad Hacks Using Dynamic Keyword Insertion (DKI) or Dynamic Search Ads (DSA) will give you extra character space While the official limit on … [Read more...] about 8 PPC Hacks You Should Be Using
8 PPC Tactics Not (Yet!) On Your Radar – On Demand Webinar!
As Account Managers, you are constantly changing, rearranging, and editing your accounts. You are masters of organization, pro writers at ad copy, and ninjas at the bidding process. But sometimes, in the midst of all that awesomeness, its easy to forget or miss simple tactics that will save time and increase efficiency. Join two of Hanapin's expert Account Managers for a … [Read more...] about 8 PPC Tactics Not (Yet!) On Your Radar – On Demand Webinar!
Questions To Ask Before Handing Over Your PPC Account [Webinar Recording]
At some point during your time in PPC, you'll probably have to participate in an account transition, whether that is you handing over an account to someone else or vice versa. It can be an unsettling time as you want to make sure that goals stay on target, the account stays healthy, communication stays open, and overall, the transition is a smooth one. What questions should you … [Read more...] about Questions To Ask Before Handing Over Your PPC Account [Webinar Recording]
OnDemand Webinar – 8 PPC Tactics Not (Yet!) On Your Radar
On Demand Webinar 8 PPC Tactics Not (Yet!) On Your Radar Presented by Your On Demand Webinar is located below. Please be sure to bookmark this page for future access to this webinar. … [Read more...] about OnDemand Webinar – 8 PPC Tactics Not (Yet!) On Your Radar
10 Questions To Ask Before Handing Over Your PPC Account [New Webinar!]
At some point during your time in PPC, you'll probably have to participate in an account transition, whether that is you handing over an account to someone else or vice versa. It can be an unsettling time as you want to make sure that goals stay on target, the account stays healthy, communication stays open, and overall, the transition is a smooth one. What questions should you … [Read more...] about 10 Questions To Ask Before Handing Over Your PPC Account [New Webinar!]
3 Assumptions Every Great PPC Account Manager Makes
They say, “don’t make assumptions”, but who are they to tell you how to live your life? Contrary to the expression, making assumptions can make you a better account manager, maybe even a great one. Now I can’t condone every assumption you might have. Here are 3 big ones that will always point you in the right direction. Your Clients Don’t Review Your Reports In Detail This one … [Read more...] about 3 Assumptions Every Great PPC Account Manager Makes
