I’ve found that people who work in PPC love to work efficiently. We love creative problem solving, but aren’t always particularly fond of spending time doing the more nitty gritty tasks that come along with the job. Time wasting is not for us. Anything that can save us a few minutes so we can get back to higher level strategy and other tasks for our accounts is greeted with … [Read more...] about Time is Money: PPC Shortcuts For The Busy Account Manager
Search Results for: PPC
Eight Things You Didn’t Know About PPC & SEO [New Webinar!]
PPC advertising (also known as "Paid Search" and "Pay Per Click") is when an advertiser is charged when a user clicks their ad (versus just showing the ad). SEO (Search Engine Optimization) is about getting a website found and ranking high on search engine results pages. You're a digital advertiser...you already know this stuff right? Actually, there's probably quite a few … [Read more...] about Eight Things You Didn’t Know About PPC & SEO [New Webinar!]
8 Fixable Shortcomings That A PPC Audit Would Uncover
We’ve all been there: A new account comes across your desk and you get to spend the next few days digging in and finding all the flaws that you can then turn into “quick wins” for your team. But what will someone uncover when they audit your account? While your account may be in good, even great, shape, there is always something to find. Today I break out 8 specific oversights … [Read more...] about 8 Fixable Shortcomings That A PPC Audit Would Uncover
Yes or no? Reasons for Restructuring Your PPC Account
Deciding to restructure an account is one of the toughest decisions a paid search manager has to make. We often inherit accounts that were not built employing best practices, making account management an overly cumbersome and hard to manage process that often impedes performance. In order to achieve long-term success in our accounts, we sometimes have to rebuild our campaigns … [Read more...] about Yes or no? Reasons for Restructuring Your PPC Account
Introducing the New PPC Hero
It’s a big day. One that’s been a long time coming, and one that’s taken a lot of time, effort, and energy here at the Hanapin offices. But it’s finally here, and we’re proud to finally welcome you to the new PPC Hero. It’s a lot to soak in, but here are the watchwords we followed while creating it: Relevant. Dynamic. Shareable. Meaningful. We hope you find at least a few … [Read more...] about Introducing the New PPC Hero
Suggestions for Herding Multiple PPC Accounts
This week our blog series is taking a look at the most expensive “set it and forget it” mistakes. Sam, Carrie, Jake and Eric have already warned you about the Display Network, newly ill-performing keywords, sideways Search Partners and runaway Broad match keywords – excellent advice on all fronts! I thought for my contribution, I’d tackle how you can be sure not to lose track … [Read more...] about Suggestions for Herding Multiple PPC Accounts
Sweat The Small Stuff: PPC Mistakes You Don’t Know You’re Making
Let’s face it, in the flurry of the tasks and strategy involved in PPC, we’ve all made mistakes, many of them avoidable (and some of them huge). That’s okay, PPC Hero is here to help you catch them before they happen! Let’s walk through some easy to make mistakes and give you some pointers in avoiding (or fixing) them! This is by no means an exhaustive list of things that … [Read more...] about Sweat The Small Stuff: PPC Mistakes You Don’t Know You’re Making
How to Choose the Right PPC Agency
How to Choose the Right PPC Agency Ask the right questions to find the right agency for you … [Read more...] about How to Choose the Right PPC Agency
Why You Should Hire An Agency to Manage Your PPC Accounts
Why You Should Hire An Agency to Manage Your PPC Accounts The Value of Time and Expertise … [Read more...] about Why You Should Hire An Agency to Manage Your PPC Accounts
Industry Targeting: PPC for EDU Toolkit
Industry Targeting: PPC for EDU Toolkit Grading Your Memory: How to Turn the Things You Forget Into Quick Wins … [Read more...] about Industry Targeting: PPC for EDU Toolkit
Why You Should Hire An Agency to Manage Your PPC Accounts
Why You Should Hire An Agency to Manage Your PPC Accounts Hire An Agency: The Value of Time and Expertise … [Read more...] about Why You Should Hire An Agency to Manage Your PPC Accounts
53 Cro Tips to Improve your PPC Campaigns
53 CRO Tips to Improve your PPC Campaigns Stay On Top Of Your Game: 53 Cro Tips to Improve your PPC Campaigns … [Read more...] about 53 Cro Tips to Improve your PPC Campaigns
