Today is one of the best days of the year to enjoy the Irish classics, like corned beef and cabbage and a good Irish stout - Guiness anyone? We hope you get to enjoy all these favorites and that you're wearing green today (we don't want you to get pinched!). Above all, we hope you find that big pot of gold in your PPC accounts today. PPC Hero demonstrates below: Here's a … [Read more...] about Happy St. Patrick’s Day from PPC Hero!
Search Results for: PPC
Tips to Tidy Up Your PPC Clutter [Webinar Recording]
Can you feel it? The weather is getting warmer, and the delicate fragrance of newly-bloomed flowers hangs in the air. These are sure signs that spring is right around the corner! But after a long winter of being cooped up in a stuffy paid search account, your AdWords performance is most likely not all roses and sunshine. It’s time to throw open the windows, brush away those … [Read more...] about Tips to Tidy Up Your PPC Clutter [Webinar Recording]
Powerful and Practical Keynotes From the Biggest Names in PPC
Hero Conf is known for quality content and exciting, fresh perspectives. You should expect exactly that from our 2014 keynotes, as the biggest brands and names in digital advertising share info you can’t afford to miss. From landing pages to ad testing, marketing mastery to Big Data, expect actionable information and exceptional takeaways. Perfecting Landing Pages Bryan … [Read more...] about Powerful and Practical Keynotes From the Biggest Names in PPC
Do Long-Tail Keywords Matter in PPC?
One of the trickiest decisions in building out new campaigns in your account is how in depth you need to get with your keyword build out. On the one hand, building out every conceivable search term into its own exact match ad group seems like the best way to ensure maximum coverage. On the other hand, focusing your time and effort into making sure your head terms are well … [Read more...] about Do Long-Tail Keywords Matter in PPC?
Tips to Tidy Up Your PPC Clutter [New Webinar]
Can you feel it? The weather is getting warmer, and the delicate fragrance of newly-bloomed flowers hangs in the air. These are sure signs that spring is right around the corner! But after a long winter of being cooped up in a stuffy paid search account, your AdWords performance is most likely not all roses and sunshine. It’s time to throw open the windows, brush away those … [Read more...] about Tips to Tidy Up Your PPC Clutter [New Webinar]
#ThinkPPC: Why Big Brands Care About Social – And You Should Too [Webinar Recording]
Social Media Advertising can be a great way to reach a large audience of potential revenue sources with a lower cost per acquisition, but it can also be a beast to manage. How do you know which social network fits you best? Are there other things you can learn from social media advertising besides just how to optimize your account? Listen to digital advertising experts from … [Read more...] about #ThinkPPC: Why Big Brands Care About Social – And You Should Too [Webinar Recording]
Use AdWords Scripts to Quiet the PPC Noise
The job of a PPC manager is busy, complicated, and every once in a while just a little tedious. But with Google AdWords scripts, processes can be automated, redundant tasks can be eliminated, and you can focus on the more important, strategic aspects of the job. Scripts are something we've been talking about a lot here on PPC Hero, for no other reason (really) than that we … [Read more...] about Use AdWords Scripts to Quiet the PPC Noise
Holy Sidekick! The Ultimate PPC Partner Takes on Refined Targeting
Editor's Note: This article is a part of our Hero Conf guest post contest. Based on a combination of pageviews and editorial review from the PPC Hero writing staff, a winner will be chosen from the finalists we post throughout the week. Today's post comes to us from Ariana Wolf (@ArianaWolf), a search strategist for 90octane. “Holy jumble! Where's the hope of the world now?” – … [Read more...] about Holy Sidekick! The Ultimate PPC Partner Takes on Refined Targeting
SCHEME: The Easy Acronym For Pitching Branded PPC
We’ve all heard (or feared) our clients doubting the importance of using branded terms in our PPC efforts. The questions commonly revolve around “Why would I pay for these clicks if they are already trying to find me? Won’t SEO pick them up?” Today we will refute this argument for the last time, so that you can say with all certainty and clarity that the concerns are far … [Read more...] about SCHEME: The Easy Acronym For Pitching Branded PPC
#ThinkPPC: Why Big Brands Care About Social – And You Should Too [New Webinar]
Social Media Advertising can be a great way to reach a large audience of potential revenue sources with a lower cost per acquisition, but it can also be a beast to manage. How do you know which social network fits you best? Are there other things you can learn from social media advertising besides just how to optimize your account? Join digital advertising experts from … [Read more...] about #ThinkPPC: Why Big Brands Care About Social – And You Should Too [New Webinar]
How To Pitch YouTube Video Ads As A New PPC Initiative
PPC Hero’s February series will be focused on arming you, the PPC account manager, with all the necessary ammunition to make a strong argument for adding new focus areas in your paid search campaigns to your client. That client can be your direct supervisor or executives if you’re managing in-house, or a client in the traditional sense if you’re working in an agency on several … [Read more...] about How To Pitch YouTube Video Ads As A New PPC Initiative
Happy Valentines Day From PPC Hero!
With love in the air, we thought we'd share a few articles that have gotten a lot of love and attention from our favorite PPC Hero readers, you! Here are just a few of the recent blog posts you loved! 1) 10 Alternatives to Google AdWords 2) How Restructuring Improved Quality Score & Reduced CPA by 23% 3) The 10 Common Remarketing Mistakes That Will Haunt You 4) … [Read more...] about Happy Valentines Day From PPC Hero!
