With love in the air, we thought we'd share a few articles that have gotten a lot of love and attention from our favorite PPC Hero readers, you! Here are just a few of the recent blog posts you loved! 1) 10 Alternatives to Google AdWords 2) How Restructuring Improved Quality Score & Reduced CPA by 23% 3) The 10 Common Remarketing Mistakes That Will Haunt You 4) … [Read more...] about Happy Valentines Day From PPC Hero!
Search Results for: PPC
7 Steps to ‘Translate’ a PPC Campaign
If you’re killing it with an English-language pay per click campaign, your next step might be to expand to other languages. While there’s ample room for growth, ‘translating’ a pay per click campaign can be trickier than you might think. After advising over a hundred businesses on how to launch a pay per click campaign in China, my best advice is to localize the campaign from … [Read more...] about 7 Steps to ‘Translate’ a PPC Campaign
Ad Copy: The Forgotten Ingredient of PPC Success
I find it amazing as pay per click professionals we spend so much time talking about account structure, keywords, and bidding, yet ad copy is treated as an afterthought. After all doesn’t Google Adwords and Bing Ads contain the word ‘Ad’ in their product title? In the end, the only thing a potential prospect or buyer sees is the ad. If your ads are lacking a compelling message, … [Read more...] about Ad Copy: The Forgotten Ingredient of PPC Success
PPC Roundtable: What’s Your Anti-Wishlist?
Every once in a while here at PPC Hero, we like to ask big questions. Questions so big they have numerous answers. And then our writing staff gets together and each offers their own thoughts and perspectives on the answer to that question. This is one of those moments. Earlier this month, in our Series posts, we asked our writers to write about what was on their wish list -- … [Read more...] about PPC Roundtable: What’s Your Anti-Wishlist?
Eight Ways Automation Will Change Your Life [#ThinkPPC Webinar]
PPC automation can mean a lot of different things -- maybe you just want to eliminate tedious tasks with AdWords scripts, or maybe you're using a powerful software suite to develop complex bid adjustment patterns and triggered events. Whether you're at either end of the spectrum or somehwere in between, you know that automation does always mean one thing: Efficiency. But maybe … [Read more...] about Eight Ways Automation Will Change Your Life [#ThinkPPC Webinar]
Optimize for the Sale: PPC and SEO Solutions for Ecommerce [Webinar Recording]
PPC and SEO marketers do a lot of optimizing. We optimize for the click. We optimize to be found and shared. We optimize bids to be as effective as they can be down to the very last penny. But in all this rushing to make sure people go where we want them to, we sometimes overlook the very last piece: How do we get them to buy? In the recording below, see Kayla Kurtz … [Read more...] about Optimize for the Sale: PPC and SEO Solutions for Ecommerce [Webinar Recording]
Instant Onboarding – Every PPC Account Manager’s Dream
For January’s series post we are taking a look at our PPC wishlists. What tools do we all wish we had available to make our lives that much easier? Where do our chief frustrations stem from and what band-aid solutions are we using to fix them? The series team has been pouring their hopes and dreams out all week, expressing their deep desires for very practical things when it … [Read more...] about Instant Onboarding – Every PPC Account Manager’s Dream
How To Succeed In PPC Without Conversion Tracking
For January’s series post we are taking a look at our PPC wishlists. What tools do we all wish we had available to make our lives that much easier? Where do our chief frustrations stem from and what band-aid solutions are we using to fix them? -- One of my biggest frustrations with PPC has always been in dealing with accounts where conversion tracking wasn’t straightforward. … [Read more...] about How To Succeed In PPC Without Conversion Tracking
PPC Hero Reviews Wordstream’s AdWords Grader Plus
Earlier this week our friends over at Wordstream launched their new and updated AdWords Grader Plus and we thought we'd take a look at what's changed. For those of you interested in our previous thoughts on the grader Eric wrote a review of Wordstream's AdWords Grader back in November 2012. What does the AdWords Grader do? A quick recap for those of you not wanting to read … [Read more...] about PPC Hero Reviews Wordstream’s AdWords Grader Plus
Optimize for the Sale: Unique PPC and SEO Challenges for Ecommerce [New Webinar]
PPC and SEO marketers do a lot of optimizing. We optimize for the click. We optimize to be found and shared. We optimize bids to be as effective as they can be down to the very last penny. But in all this rushing to make sure people go where we want them to, we sometimes overlook the very last piece: How do we get them to buy? Join Kayla Kurtz from Hanapin Marketing and Erik … [Read more...] about Optimize for the Sale: Unique PPC and SEO Challenges for Ecommerce [New Webinar]
Is Your PPC Account Running On Autopilot?
Quite frequently over the last few months, I’ve had conversations with either prospective clients or account managers from other agencies who have expressed the same concern/issue – “I’m worried the account has gone stagnant.” My first response is always to refrain from assuming the worst, as it’s actually a little difficult (in my very humble opinion) these days to set it and … [Read more...] about Is Your PPC Account Running On Autopilot?
Better Communicate The Value of PPC To Those You Answer To
So you’ve done everything right. AdWords & Bing certified? Check. Read tons of articles and keep up on the latest industry developments? Check. You’re a dedicated PPC Hero reader? Check (Apologies for the shameless plug). In addition, you can write killer ad copy, diligently research new keywords, methodically change bids and analyze data with the best of them. In other … [Read more...] about Better Communicate The Value of PPC To Those You Answer To
