For November’s series we’re diving into the exciting world of the holiday season. With Black Friday, Cyber Monday, Christmas and Boxing Day (for our non-American friends) all approaching quickly we’re sharing our favourite tips & tricks for strong holiday-PPC results. Carrie dived into the exciting world of holiday ad copy earlier this week, while Sam discussed how to make … [Read more...] about Beat the Holiday Rush with Facebook PPC
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Holiday PPC Budgeting Made Easy!
For November’s series we’re diving into the exciting world of the holiday season. With Black Friday, Cyber Monday, Christmas and Boxing Day (for our non-American friends) all approaching quickly we’re sharing our favorite tips & tricks for strong holiday-PPC results. So far we’ve covered ad copy and CRO; today we’ll uncover how you can make the daunting task of budgeting … [Read more...] about Holiday PPC Budgeting Made Easy!
Post 11/30: The Evolution Of The PPC Account Manager
This is part of a 30 posts in 30 days series chronicling my first 30 days in my new role as President of Hanapin Marketing. In the early days Account Managers didn’t exist. Someone in the IT department who knew how the Internet worked typically ran PPC. No one really knew what they did so they received a budget and occasionally reported on things like impressions and … [Read more...] about Post 11/30: The Evolution Of The PPC Account Manager
Post 10/30: All PPC Managers Are Headed For Burnout
This is part of a 30 posts in 30 days series chronicling my first 30 days in my new role as President of Hanapin Marketing. I have seen it in myself, and I certainly see it in our team, people who manage PPC accounts are all headed for burnout. The nature of the industry is immediate and constant feedback, reporting on the value of every move we make and the overwhelming … [Read more...] about Post 10/30: All PPC Managers Are Headed For Burnout
Making the Call: Call Tracking for PPC [Webinar Recording]
[Recording] Making the Call: Call Tracking for PPC Call Tracking is a handy tool that can help you take your business to the next level. Right now, you may find yourself asking, "How do I know when to use call tracking and when not to?" Lucky for you, the Heroes at Hanapin and Ifbyphone have an answer for you! This Thursday, one of each company's best and brightest will … [Read more...] about Making the Call: Call Tracking for PPC [Webinar Recording]
Making the Call: Call Tracking for PPC [Webinar]
Making the Call: Call Tracking for PPC Call Tracking is a handy tool that can help you take your business to the next level. Right now, you may find yourself asking, "How do I know when to use call tracking and when not to?" Lucky for you, the Heroes at Hanapin and Ifbyphone have an answer for you! This Thursday, one of each company's best and brightest will discuss all of … [Read more...] about Making the Call: Call Tracking for PPC [Webinar]
Post 5/30: You’re Really Awful At PPC If…
This is part of a 30 posts in 30 days series chronicling my first 30 days in my new role as President of Hanapin Marketing. What a great day! Packed with meetings that moved the company forward as well as time to build stuff (if you haven’t caught on I used “build stuff” often. A big part of my job is creating processes and systems to make us better at what we do. “Build … [Read more...] about Post 5/30: You’re Really Awful At PPC If…
Post 3/30: The Only Trick To Managing PPC While On Vacation You’ll Ever Need
This is part of a 30 posts in 30 days series chronicling my first 30 days in my new role as President of Hanapin Marketing. Friday was 2nd 2nd, a wonderful three-day weekend Hanapin gives its’ employees once a quarter. On past 2nd 2nds I, and others, have found a way to sneak in some work even though we are supposed to be relaxing. Two of the main reasons for this is that we … [Read more...] about Post 3/30: The Only Trick To Managing PPC While On Vacation You’ll Ever Need
Post 2/30: Find All Your PPC Weaknesses In 1 Day
This is part of a 30 posts in 30 days series chronicling my first 30 days in my new role as President of Hanapin Marketing. One of the reasons I love PPC is that it gives you the opportunity to constantly be learning. With so much going on though, it is hard to know what you don’t know. Or to know what your weaknesses are within PPC so you can work to strengthen them. My … [Read more...] about Post 2/30: Find All Your PPC Weaknesses In 1 Day
7 Life Decisions PPC Managers Have Made
1. To be weird Straight to the point, PPC people are a little weird. Maybe it is the long hours. Perhaps it is the fact that our results are thrown in our face near-real time. It could even be that the weirdo’s are naturally attracted to the hybrid of marketer/IT person that PPC management requires. Either way, we’re a weird bunch and I wouldn’t change it for the world. 2. … [Read more...] about 7 Life Decisions PPC Managers Have Made
Happy Halloween From PPC Hero!
Wishing you a spooky-low cost-per-trick this Halloween! How to make sure your month ends on a sweet note: 3 Tips to Troubleshoot Your Lead Quality Increase the Power of AdWords Scripts With a Few Simple Edits How to Create a PPC Budget Optimizing What You Can’t See: The Lead Quality Challenge … [Read more...] about Happy Halloween From PPC Hero!
Social Media PPC: Advertising vs. Content Marketing
I’ll admit it: I used to be the guy that always wanted to get one thing straight -- there was Social Media, and there was advertising on social media platforms. It’s an important distinction because a banner ad on a blog, or a right-hand column ad on Facebook, are, well, ads. Which means the factors that determine success are the same for them as for any other visual “space … [Read more...] about Social Media PPC: Advertising vs. Content Marketing
