This past weekend, Hanapin and PPC Hero showed our support at the Breast Cancer Awareness 5K! We encourage you to do the same! Put on your pink shoes and scarf and join your local Breast Cancer walk! Get more info on Breast Cancer walks near you here! … [Read more...] about PPC Hero Celebrates Breast Cancer Awareness
Search Results for: PPC
Should Every PPC Expert Know CRO?
All accounts have their ups and downs. This week we’re all about how we troubleshoot the “downs,” offering the practical application of PPC know-how to solve major mysteries plaguing your account’s performance. Eric has already given a few tips on how to address the source of bad lead quality and Carrie looked into how you can expand your reach in a way that pays off! Today … [Read more...] about Should Every PPC Expert Know CRO?
Industry Targeting: PPC for EDU Toolkit
Education is one of the most competitive verticals in online advertising. Your SEO and PPC campaigns can help to alleviate some of this competition. The good news is, you can optimize your efforts through cost per enrollment tracking, remarketing and multi-channel marketing. Fortunately, this is an area where both Hanapin Marketing and Intrapromote excel, and we have put … [Read more...] about Industry Targeting: PPC for EDU Toolkit
#ThinkPPC Exchange: Ad Testing for Large Accounts [Webinar Recording]
Ad testing is an ever-changing part of the life of a PPC Hero. For a complex subject like this, there’s always something new to learn, and to explore. It is helpful to know what to look for when comparing one ad directly to another, especially when dealing with larger accounts, and this week’s webinar discussed just that. This Webinar is perfect for PPC Strategists and … [Read more...] about #ThinkPPC Exchange: Ad Testing for Large Accounts [Webinar Recording]
How to Create a PPC Budget
New companies enter the PPC marketplace daily. We see it first-hand as we bring on new clients who require their accounts to be built from scratch, or with our current clients as they see increased competition in their vertical. Whether it’s your first time diving in to paid search marketing or you’re opening up a test budget for a new segment – the following tips will help you … [Read more...] about How to Create a PPC Budget
SEO and PPC for the Healthcare Sector [Webinar Recording]
From global hospitals to the small-town provider, from educators to insurance agents, marketing for healthcare-related fields is evolving more rapidly than for almost any other industry. This Webinar is perfect for healthcare administrators and marketers. Learn to spot vulnerabilities in your online strategy, and even learn to market more effectively through varied PPC ad … [Read more...] about SEO and PPC for the Healthcare Sector [Webinar Recording]
Motivating Customers With Your Facebook PPC
I’m always shocked at how often companies assume the existence of a really motivated and patient customer. They assume that customers coming to their Website from a mass media ad will diligently search through their drop navigation system, looking for the stuff that’s relevant to the ad -- rather than, you know, placing a nice fat call-out directly on the home page. Or even … [Read more...] about Motivating Customers With Your Facebook PPC
6 Excel Tricks to Save Your PPC Life
It comes as no surprise to most of you, but we get a lot of mileage out of Excel in PPC. Seeing as how the AdWords and Bing Editors are capable of accepting spreadsheet uploads, and how each interface can turn out roughly a billion Excel-based reports, it doesn't hurt to brush up on your Excel skills from time to time. While every function listed here isn't always useful 100% … [Read more...] about 6 Excel Tricks to Save Your PPC Life
Industry Targeting: SEO & PPC Strategy Webinar
From global hospitals to the small-town provider, from educators to insurance agents, marketing for healthcare-related fields is evolving more rapidly than for almost any other industry. This week's webinar is perfect for healthcare administrators, marketers, and anyone interested in learning how to better target their audience by industry. In it, healthcare marketers will … [Read more...] about Industry Targeting: SEO & PPC Strategy Webinar
PPC & Brand Awareness: Are You Doing it Right?
Today's article is provided by PPC Hero Ally Andrew Fellmuir on behalf of Ingenuity Digital. -- PPC is a method of converting impressions directly into leads and sales. The typical measurements of success for begin with click through rate and conversion. PPC lends itself to this because of its simplicity in measuring – X clicks resulted in Y sales and the X clicks cost a … [Read more...] about PPC & Brand Awareness: Are You Doing it Right?
Webinar Recording – Live PPC Grader: Are You Acing or Failing?
Cut out what doesn't work and expand what does. It's simple in theory, but can be a lot more complex when it comes time to execute. One potential complication: What, exactly, needs to change? What bids should you double down on, and what campaigns simply aren't working? Optimizing PPC accounts can be tricky, which is why WordStream and Hanapin Marketing hosted a PPC Grader … [Read more...] about Webinar Recording – Live PPC Grader: Are You Acing or Failing?
#ThinkPPC Webinar: Tracking and The Ever-Expanding PPC Highway
The world of PPC is constantly changing. With social ads, various lead types (online, phone, live chat, etc) and big league players like Google and Bing we need multi-channel tracking to accommodate these changes. As the months in 2013 count down we're seeing more and more avenues to track. So it's really no surprise that PPC Pros have tracking on their minds. Join renowned … [Read more...] about #ThinkPPC Webinar: Tracking and The Ever-Expanding PPC Highway
