Some of my favorite topics on this blog deal with case studies analyzing account performance in painstaking detail. It makes sense - this is an intensely data-driven line of work, often requiring hours of analysis. But it's important that we don't lose sight of the other facets of this job, like long-term account strategy, expansion, and (in this case) how to have a great PPC … [Read more...] about The PPC Meeting Survival Guide
Search Results for: PPC
Webinar Recording: Common PPC Pain Points
Certain PPC problems are easy to spot (Falling click-through-rate, low impressions, etc). Others are more like fault lines–subtle, yet indicative of potential future problems. Join Hanapin Marketing experts Cassie Oumedian and Kayla Kurtz as they discuss how toseek, find and fix common pain points. PPC Pain Points Webinar from Hanapin Marketing … [Read more...] about Webinar Recording: Common PPC Pain Points
Common PPC Pain Points: New Webinar!
Certain PPC problems are easy to spot (Falling click-through-rate, low impressions, etc). Others are more like fault lines--subtle, yet indicative of potential future problems. Join Hanapin Marketing experts Cassie Oumedian and Kayla Kurtz as they discuss how to seek, find and fix common pain points, including: How to tell what a "good" CPC is for you. When CPL goes down, … [Read more...] about Common PPC Pain Points: New Webinar!
2013 Benchmarks for Your PPC Performance Webinar Recording
Join Hanapin Marketing experts Eric Couch and Jacob Fairclough as they provide tips and metrics for measuring your PPC performance at the half-year mark. As we enter the final two quarters of the year, things like revenue, return on investment and annual performance come into sharp focus. 2013 Benchmarks for Your PPC Performance Webinar from Hanapin Marketing … [Read more...] about 2013 Benchmarks for Your PPC Performance Webinar Recording
5 Google Analytics Reports You Need to Succeed in PPC
Paid search and Google Analytics work hand in hand in so many ways (including right there in the AdWords interface). This month's series week is all about how you can make the most of Analytics in your account, whether that's with content experiments, event tracking or custom reporting. We're going to find all of the ways that you can get even more insight into the clicks … [Read more...] about 5 Google Analytics Reports You Need to Succeed in PPC
2013 Benchmarks for Your PPC Performance: New Webinar!
It's not always easy to tell when you're doing well. Counterintuitive as that seems, we get questions about it and discuss new measurement tactics each and every day. And now that we're halfway through the year, it's time to share some of our latest and greatest best practices for PPC performance grading. John Hanapin Marketing experts Eric Couch and Jacob Fairclough as they … [Read more...] about 2013 Benchmarks for Your PPC Performance: New Webinar!
Webinar Recording – Are You Spending Your PPC Budget Wisely?
Whether you’re planning your initial PPC budget or evaluating your current spend every day, there are plenty of tips and strategies for spending your PPC dollars more wisely. PPC accounts in all stages could probably use a refresher when it comes to spend planning, overall budgeting, and cost measurement. Check out the recording of last week's webinar, "Are You Spending Your … [Read more...] about Webinar Recording – Are You Spending Your PPC Budget Wisely?
Work With PPC Hero!
Hanapin Marketing, the wonderful PPC Agency behind PPC Hero and our annual Hero Conf PPC conference, is looking for a an important piece to our team to help support our long-term growth plans. Hanapin is looking for a PPC veteran to be our Associate Director of Paid Search who will play a key role in the training, development and management our highly recognized paid search … [Read more...] about Work With PPC Hero!
3 Things In-house PPC Managers Wished Agencies Knew
I spend a lot of my time trying to figure out what our clients/ideal clients want in terms of services and results. I do this by asking them questions directly, observing the questions and comments they make to our account managers and surveying crazy smart in-house people that are in committed relationships with their current partners or have made a choice to keep PPC in … [Read more...] about 3 Things In-house PPC Managers Wished Agencies Knew
Are You Spending Your PPC Budget Wisely? [New Webinar!]
Whether you're planning your initial PPC budget or evaluating your current spend every day, there are plenty of tips and strategies for spending your PPC dollars more wisely. PPC accounts in all stages could probably use a refresher when it comes to spend planning, overall budgeting, and cost measurement. This week's webinar features Wordstream's Larry Kim and Hanapin … [Read more...] about Are You Spending Your PPC Budget Wisely? [New Webinar!]
Save Time With The Ten Minute PPC Audit
It's series week on PPC Hero and we continue our run-down of time-saving techniques we've adopted in the past 12 months. This week Eric has already looked at building out your account and Carrie has dived into quick and dirty quality score techniques. Today we're going to look at the ten minute 'sense-check' audit. ---- A well-researched, in-depth audit of a PPC account can … [Read more...] about Save Time With The Ten Minute PPC Audit
PPC Hero Celebrates Christmas in July: Free Webinar!
As busy as the holiday rush we all know and love is, for most marketers the rest of the year is busy too. That makes it hard to plan very far ahead, and you risk having to scramble to take advantage of the busy season after it's already started rather than before. That's why we're celebrating Christmas in July! Tips covered in this webinar include: Why six months ahead … [Read more...] about PPC Hero Celebrates Christmas in July: Free Webinar!
