Join landing page and conversion rate optimization experts Sam Owen (Hanapin Marketing) and Neil Patel (Co-Founder, Kissmetrics and Crazy Egg) as they go through a cross section of different landing pages to give pro-level feedback on what works and what doesn’t. You’ll be able to get some ideas about the strengths and weakness of your site, and some potential areas to test … [Read more...] about PPC Hero and Crazy Egg’s Live Landing Page Critique [Webinar]
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Happy 4th of July from PPC Hero!
Just to help you celebrate the long holiday weekend, here is some of our latest and greatest content, including guides, The Compass, and our new site: The Five Laws of Great Social PPC Ads [Free Guide!] Google AdWords Optimizations Post-Enhanced Campaigns [Quarter 2 Compass] PPC Hero Pro: Premium apps and content to help you master your accounts … [Read more...] about Happy 4th of July from PPC Hero!
Advanced PPC and SEO for Higher Education Webinar RECORDING
While colleges and universities were among the first in terms of industries diving in to the abundant world of Internet marketing, they face very unique challenges when it comes to advertising online: Competing departments cannibalizing efforts and budget, disparate content management systems threatening accurate tracking and integration… the list goes on. This webinar … [Read more...] about Advanced PPC and SEO for Higher Education Webinar RECORDING
PPC Landing Pages Should Optimize For Customer Awareness
I recently attended Conversion Conference up in Chicago and one of the most interesting takeaways was that we need to get better at tailoring our landing pages to visitors' awareness levels. I don’t mean whether or not they've had their morning coffee, but rather where they lie on a scale of ‘they have no clue about you, your product, pricing or why they might need it’ to ‘they … [Read more...] about PPC Landing Pages Should Optimize For Customer Awareness
Advanced PPC and SEO for Higher Education – New Webinar!
While colleges and universities were among the first in terms of industries diving in to the abundant world of Internet marketing, they face very unique challenges when it comes to advertising online: Competing departments cannibalizing efforts and budget, disparate content management systems threatening accurate tracking and integration... the list goes on. In this week's … [Read more...] about Advanced PPC and SEO for Higher Education – New Webinar!
Webinar Recording – Are Your PPC Leads Falling Through the Cracks?
How can I be sure I’m not missing anything? Luckily we know a few PPC rock stars who have some answers to that very question. Join Jeff Allen, Hanapin Marketing’s Director of Paid Search, and Marc Poirier, Co-founder and EVP of Acquisio (the leading PPC tracking and management software) as they discuss how to make sure nothing falls through the cracks. They’ll answer … [Read more...] about Webinar Recording – Are Your PPC Leads Falling Through the Cracks?
Acquisio’s PPC Management Software: How and Why We Use It
When it comes to automating your PPC workload, there exists a wealth of tools out there on the market. The past few years have seen a real growth in the quality of these tools, and as generally most companies will be using either no tools, or just one (particularly as changing often requires re-training), we wanted to take some time to review Acquisio for you and explain why we … [Read more...] about Acquisio’s PPC Management Software: How and Why We Use It
PPC Hero Hearts Crazy Egg
I'm sure a lot of PPC Hero readers have at least heard of Crazy Egg, the very cool heatmapping and visitor tracking software that takes your analytics and user data and visualizes it into lovely, helpful graphics. Well, we love Crazy Egg, and as it turns out they love PPC Hero! So they've very kindly offered an exclusive promotion for PPC Hero readers only. Starting today, … [Read more...] about PPC Hero Hearts Crazy Egg
The Top 25 Most Influential PPC Experts in 2013
It's that time again, PPC land! After much deliberation (and vote counting!), we have arrived at this year's list of Most Influential PPC Experts. We don't want to delay the results, so scroll past the infographic for more information about how we arrived at the final list. One important disclaimer: To avoid a conflict of interest, no PPC experts from Hanapin Marketing were … [Read more...] about The Top 25 Most Influential PPC Experts in 2013
25 Ways PPC Has Changed In The Past Year
For this month’s series on PPC Hero, we’re taking a look back through our archives and revisiting some ideas we’ve talked about in the past and how the past year or more has changed our thinking about them. Things are always changing in PPC, and our views and opinions about it are no exception. -- This month we're looking at the exciting world of changes. More specifically … [Read more...] about 25 Ways PPC Has Changed In The Past Year
Are Your PPC Leads Falling Through the Cracks? New Webinar!
It's a question many search marketers spend hours pondering, tracking, discussing and flowcharting: How can I be sure I'm not missing anything? Luckily we know a few PPC rock stars who have some answers to that very question. Join Jeff Allen, Hanapin Marketing's Director of Paid Search, and Marc Poirier, Co-founder and EVP of Acquisio (the leading PPC tracking and management … [Read more...] about Are Your PPC Leads Falling Through the Cracks? New Webinar!
What Newcomers to PPC Need to Know
The staff of PPC Hero has gotten together this month to answer a simple question: What advice would you give to someone brand new to PPC? Amanda West-Bookwalter When starting out in PPC, your best quality will be sticking to best practices . Don't try to stray away from this for a while. You may see more experienced PPC managers blogging about really cool concepts that … [Read more...] about What Newcomers to PPC Need to Know