For this month’s series on PPC Hero, we’re taking a look back through our archives and revisiting some ideas we’ve talked about in the past and how the past year or more has changed our thinking about them. Things are always changing in PPC, and our views and opinions about it are no exception. -- This month we're looking at the exciting world of changes. More specifically … [Read more...] about 25 Ways PPC Has Changed In The Past Year
Search Results for: PPC
Are Your PPC Leads Falling Through the Cracks? New Webinar!
It's a question many search marketers spend hours pondering, tracking, discussing and flowcharting: How can I be sure I'm not missing anything? Luckily we know a few PPC rock stars who have some answers to that very question. Join Jeff Allen, Hanapin Marketing's Director of Paid Search, and Marc Poirier, Co-founder and EVP of Acquisio (the leading PPC tracking and management … [Read more...] about Are Your PPC Leads Falling Through the Cracks? New Webinar!
What Newcomers to PPC Need to Know
The staff of PPC Hero has gotten together this month to answer a simple question: What advice would you give to someone brand new to PPC? Amanda West-Bookwalter When starting out in PPC, your best quality will be sticking to best practices . Don't try to stray away from this for a while. You may see more experienced PPC managers blogging about really cool concepts that … [Read more...] about What Newcomers to PPC Need to Know
Webinar Recording – Does Your PPC Agency Know What It’s Doing?
In this webinar recording we go over how both agencies and their clients can work better together, Hanapin Marketing experts Kayla Kurtz and Sam Owen run down a list of 14 red flags to watch out for when dealing with an agency. Youtube: Slideshare: Does Your PPC Agency Know What It’s Doing? from Hanapin Marketing … [Read more...] about Webinar Recording – Does Your PPC Agency Know What It’s Doing?
Upcoming PPC Hero Webinars
We're always creating more and more content to help all of the search marketers out there (and ourselves) become better PPC Heroes, and some of our most popular features are our webinars. It's just one of the many things we do to be the best PPC agency we can possibly be, and to help our readers be the best PPC managers they can possibly be. Below is a running, continuously … [Read more...] about Upcoming PPC Hero Webinars
Vote For The PPC Experts You Want in Our Top 25!
Update: Voting for this year's contest has now concluded. Watch this blog later this week for the final list of 25! After last year's Top 25 Most Influential PPC Experts announcement, the most common feedback we heard was that our readers didn't get a chance to help craft the list. Message received! This year, we opened the nomination process to suggestion from you, our … [Read more...] about Vote For The PPC Experts You Want in Our Top 25!
INFOGRAPHIC: Catching Up With the Mobile PPC Market
Catching Up With Mobile The State of the Mobile PPC Market and Why You Should Be Involved In the infographic above, we at Hanapin Marketing take a look at the mobile PPC landscape, not just in terms of cost-per-click but how those mobile clicks actually perform, right down to the individual platforms that advertisers most frequently use. The big "a-ha moments" come into sharp … [Read more...] about INFOGRAPHIC: Catching Up With the Mobile PPC Market
What PPC Certifications Should Really Be Testing For
PPC Certifications have been a hot topic as of late. One of the most popular posts on PPC hero is about Google’s Fundamentals Exam. I also receive a lot of questions about the best certification programs during webinars and at conferences. (MarketMotive is the non-Google PPC Certification, ipassexam is a great one for preparing for Google Certifications and I liked the most … [Read more...] about What PPC Certifications Should Really Be Testing For
Does Your PPC Agency Know What It’s Doing?
It's not always easy to know if your relationships are working as well as they could. When you first start with a new agency, what kind of questions should they ask? What kind of questions should you ask? And later, do you feel like your account manager isn't providing the kind of feedback you need? What if the feeling is mutual? This week, in a webinar built to help both … [Read more...] about Does Your PPC Agency Know What It’s Doing?
Top 25 Most Influential PPC Experts: The Nominations Begin!
For those of us who are old enough to remember all the way back to a year ago, last June we published our annual list of the Top 25 Most Influential PPC Experts to much attention, fervor and debate. Well guess what? This year it's going to be even better! How, you ask? Well for one, we are opening up nominations to our faithful readers, because this blog has become more and … [Read more...] about Top 25 Most Influential PPC Experts: The Nominations Begin!
Happy Towel Day from PPC Hero
Towel Day is a time-honored tradition in the slightly geeky pockets of popular culture, and since PPC Hero has always been a friend of those, we're happy to show off our Hero's participation in the annual holiday: … [Read more...] about Happy Towel Day from PPC Hero
How to split your budget between SEO and PPC [Case Study]
Today's post comes from PPC Hero Ally Aleh Barysevich. Aleh is Marketing Director at Link-Assistant.com, the maker of SEO and social media software. The company’s flagship products include SEO PowerSuite and BuzzBundle. You can catch him on his Google+ here. -- How do you decide on splitting the budget between SEO and PPC? It’s not rare that some site owners have fixed … [Read more...] about How to split your budget between SEO and PPC [Case Study]
