For this month’s series PPC Hero decided to go back to the basics, but with a twist. We’ll be tackling all of the standard best practices for bids, ads, and keywords. But we’ll also share some of our personal insights about what works, what doesn’t, and what you can apply to your own accounts. When it comes to keyword research everyone in PPC seems to have their own … [Read more...] about Going Beyond the Basics with PPC Keyword Research
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Finalist: The Secret PPC Matrix Before the Click
Editorial note: This guest post is a finalist in our Hero Conf scholarship event. Raymond Smit is Co-Owner of Nico’s Kitchens in South Africa. Many Adwords users are trapped inside a matrix they don’t yet know exists. They choose keywords, write their ads and pay Google. That’s the blue pill. Playing inside the Adwords interface and being unaware or blind to what is really … [Read more...] about Finalist: The Secret PPC Matrix Before the Click
Webinar Recordings! SEO & PPC Myths Debunked, Plus PPC Optimization Clinic
A big thanks to everyone who attended our webinar yesterday: SEO & PPC Myths Debunked and Where to Really Focus. We had a lot of great discussion with our friends from Intrapromote about SEO and PPC optimization. For anyone who's interested, you can find both the recording and the transcript of the webinar below. And speaking of PPC optimization, as a special bonus we've … [Read more...] about Webinar Recordings! SEO & PPC Myths Debunked, Plus PPC Optimization Clinic
Writing Successful PPC Ad Copy – Building from Account Structure & Beyond
For this month’s series PPC Hero decided to go back to the basics, but with a twist. We’ll be tackling all of the standard best practices for bids, ads, and keywords. But we’ll also share some of our personal insights about what works, what doesn’t, and what you can apply to your own accounts. Yesterday, Eric discussed how account structure is vital to making sure your PPC … [Read more...] about Writing Successful PPC Ad Copy – Building from Account Structure & Beyond
PPC Hero Turns Six!
Six years ago to this very day, Hanapin Marketing launched this blog and produced its very first blog post. It was titled "Let the Adventure Begin." And what an adventure it has been! Since that first post, PPC Hero has grown beyond our wildest expectations. Almost 2,000 blog posts, 5,000 comments, 12,000 subscribers and tens of thousands more regular readers later, we've … [Read more...] about PPC Hero Turns Six!
Starting PPC For eCommerce Sites: A Beginner’s Handbook Part 2
In part 2, we'll cover account structure & budgeting. You’ve come up with the perfect eCommerce site. Maybe you got in on a great wholesale deal for miniature furniture for dollhouses. Maybe you spin your own yarn out of your angora bunny’s hair and it’s selling like proverbial hot cakes. But, you seem to have reached your limit for growth through the marketing channels … [Read more...] about Starting PPC For eCommerce Sites: A Beginner’s Handbook Part 2
PPC & SEO Goals: Debunking Myths & Where to Really Focus
Join us for a free webinar covering this topic on March 14 at 12:00 pm. Register today! Being in an incredibly technical industry, SEO & PPC account managers must frequently explain to their in-house peers or client contacts why one metric is not necessarily as important as another and revisit that conversation again and again to permanently reroute thinking patterns. And … [Read more...] about PPC & SEO Goals: Debunking Myths & Where to Really Focus
6 Approaches To Improving Your PPC Conversion Rate
When it comes to PPC, generally clients want me to do two things for them: Increase Conversions Reduce Cost Per Conversion Achieving these two goals requires more than just good luck. I want to discuss six different approaches you can take to measuring and improving your conversion rate. 1. Set Goals The first thing I always look at when I start off trying to improve my … [Read more...] about 6 Approaches To Improving Your PPC Conversion Rate
Starting PPC For eCommerce Sites: A Beginner’s Handbook Part 1
In part 1, we'll cover Advertising Platforms, eCommerce Tracking, and Keyword Research. You’ve come up with the perfect eCommerce site. Maybe you got in on a great wholesale deal for miniature furniture for dollhouses. Maybe you spin your own yarn out of your angora bunny’s hair and it’s selling like proverbial hot cakes. But, you seem to have reached your limit for growth … [Read more...] about Starting PPC For eCommerce Sites: A Beginner’s Handbook Part 1
Webinar: Get a FREE, Live PPC Hero Account Assessment
Struggling with PPC advertising? We can help! You could get a FREE account assessment during our optimization clinic webinar this Thursday! On Thursday (3/7/2013) at 1:00PM EST, we’ll be doing a live webinar with our colleague, Larry Kim from Wordstream (the creators of the AdWords Grader). Click here to register for the Webinar! During the webinar, we’ll hold a live PPC … [Read more...] about Webinar: Get a FREE, Live PPC Hero Account Assessment
Tap into Foreign Markets With International PPC Campaigns
Want to reach further with your marketing? An international PPC campaign can be a key part of getting the word out about your product or service. Overseas consumers are coming online at an incredible rate. According to Internet World Stats, the Middle East and Africa have the fastest growing online populations, while Asia accounts for 44.8 per cent of internet users. A … [Read more...] about Tap into Foreign Markets With International PPC Campaigns
PPC for the First of the Month – Start Things Off On the Right Foot!
We’re right on the brink of a new month and are about to wrap up the first quarter of 2013. The last couple of weeks have also thrown some new curve balls at the paid search world with the release of Enhanced Campaigns and all. However, this is not the time to forget about the all-important basics to be sure your accounts are growing and continue to perform better month over … [Read more...] about PPC for the First of the Month – Start Things Off On the Right Foot!