Struggling with PPC advertising? We can help! You could get a FREE account assessment during our optimization clinic webinar this Thursday! On Thursday (3/7/2013) at 1:00PM EST, we’ll be doing a live webinar with our colleague, Larry Kim from Wordstream (the creators of the AdWords Grader). Click here to register for the Webinar! During the webinar, we’ll hold a live PPC … [Read more...] about Webinar: Get a FREE, Live PPC Hero Account Assessment
Search Results for: PPC
Tap into Foreign Markets With International PPC Campaigns
Want to reach further with your marketing? An international PPC campaign can be a key part of getting the word out about your product or service. Overseas consumers are coming online at an incredible rate. According to Internet World Stats, the Middle East and Africa have the fastest growing online populations, while Asia accounts for 44.8 per cent of internet users. A … [Read more...] about Tap into Foreign Markets With International PPC Campaigns
PPC for the First of the Month – Start Things Off On the Right Foot!
We’re right on the brink of a new month and are about to wrap up the first quarter of 2013. The last couple of weeks have also thrown some new curve balls at the paid search world with the release of Enhanced Campaigns and all. However, this is not the time to forget about the all-important basics to be sure your accounts are growing and continue to perform better month over … [Read more...] about PPC for the First of the Month – Start Things Off On the Right Foot!
The Seven Best PPC Lessons from February 2013
So what it was a short month? Having two fewer calendar days doesn't mean that the staff of PPC Hero didn't come away with life changing lessons and insights. We now present to you the best things that we began implementing in our accounts this month in hopes that it'll make February that much more meaningful for you. Amanda West-Bookwalter This month was all about betas … [Read more...] about The Seven Best PPC Lessons from February 2013
How to Masterfully Inherit a Messy PPC Account
Every account inheritance situation is different and should be handled on a case-by-case basis; this is what I know. Whether you’re bringing the account on from an in-house or agency-managed situation, if the account has been on autopilot or actively optimized frequently, ecommerce or lead gen…the list can (and does) go on and on. However, that doesn’t mean myself and the rest … [Read more...] about How to Masterfully Inherit a Messy PPC Account
Never Send A Bad PPC Report Again
PPC reports are not tasks. They are not something merely to be completed and sent along in the hopes that the client or boss is getting what he or she wants or even worse, sent hoping that he or she does not read the reports at all. Reports should shed light on activity, give the reader insight into performance and engage the reader so he or she feels compelled to dive along … [Read more...] about Never Send A Bad PPC Report Again
Next Level PPC & SEO With Google Analytics Webinar Recording
Welcome to our "Next Level PPC & SEO With Google Analytics" webinar recording! We have been covering the basics of SEO and PPC over the last two months, and we thought it was time to delve a littler deeper. In this recording with, Erik Dafforn of Intrapromote and Kayla Kurtz of Hanapin Marketing we uncovered how to use Google Analytics to report and analyze your SEO and … [Read more...] about Next Level PPC & SEO With Google Analytics Webinar Recording
Are Enhanced Campaigns Going to Ruin Your PPC Accounts?
Google’s looming Enhanced Campaigns update to AdWords has a lot of people asking questions. Maybe you’re trying to decide if it's good or bad, or you’ve already decided, or maybe you’re just trying to make sure your campaigns don't tank after the update becomes mandatory this summer. Listen in on our discussion panel of PPC experts with Jeff Allen & Sam Owen of Hanapin … [Read more...] about Are Enhanced Campaigns Going to Ruin Your PPC Accounts?
Meet PPC Heroes From Across The Globe!
Hero Conf Registrations are pouring in from across the globe! To help visualize the big picture, we've created a map of all the current registrants for 2013. Get your company location on the map and register before our early bird prices fly away tomorrow (2/08) at Midnight! REGISTER NOW » Big brands and small businesses alike will join in on the … [Read more...] about Meet PPC Heroes From Across The Globe!
Next Level PPC & SEO With Google Analytics
Join us for a Webinar on Wednesday, February 13th at 12pm With the basics of SEO and PPC covered over the last two months, it's time for something a little deeper! In this month's webinar, Erik Dafforn of Intrapromote and Kayla Kurtz of Hanapin Marketing will uncover how to use Google Analytics to report and analyze your SEO and PPC accounts. Each presenter will explain their … [Read more...] about Next Level PPC & SEO With Google Analytics
Five Questions We Didn’t Have Time For In #ppcchat Today
I just finished today's #ppcchat (every Tuesday at Noon EST, hosted by @matt_umbro). The streamcap is already live. We only had an hour though, so here's five questions that we didn't have time for that I'd like to share! This week's #ppcchat was all about Hero Conf, kind of a "behind the scenes" look at planning and what we have in store and how we've made things even better … [Read more...] about Five Questions We Didn’t Have Time For In #ppcchat Today
Judging your PPC Ads by Analytics Metrics
I thought I’d write a quick blog post as I’ve been working on some ad test results this morning and wanted to share a quick set of techniques for judging winners without conversion data. Most of the time we talk about either click-through rate or conversion rate as the key way we judge our ads. Here at Hanapin we combine the two and use IUC – impressions until conversion – as … [Read more...] about Judging your PPC Ads by Analytics Metrics
