/developing-a-pay-per-click-strategy/ … [Read more...] about PPC Strategy
Search Results for: PPC
What is PPC?
https://en.wikipedia.org/wiki/Pay_per_click Suggested Blogs to Start Following: https://www.PPChero.com https://www.searchenginejournal.com/ https://adwords.blogspot.com/ https://searchengineland.com/ https://analytics.blogspot.com/ https://community.microsoftadvertising.com/blogs/advertiser/default.aspx? … [Read more...] about What is PPC?
Case Study: Geo Segmentation & How It Can Help Your PPC Campaigns In 2013
Granularity is an important concept for many PPC accounts today. In fact, the way you segment your campaigns and ad groups can have a huge effect on key metrics like conversion volume and CPA. This granular segmentation is particularly useful for those larger accounts that drive a lot of volume and spend quickly. After successfully testing this on one of my larger PPC accounts, … [Read more...] about Case Study: Geo Segmentation & How It Can Help Your PPC Campaigns In 2013
PPC Hero’s Beginner’s Guide to PPC
PPC Foundation PPC Account Structure Budgeting and Projections Keywords Bid Management Ad Writing and Testing Google Display Network Landing Page Optimization Google Analytics Reports and Client Services … [Read more...] about PPC Hero’s Beginner’s Guide to PPC
10 Things to Consider When Coordinating PPC & SEO Campaigns – Q & A Follow Up
Back at the beginning of the month, Hanapin/PPC Hero co-hosted a webinar with Intrapromote to review the best ways to coordinate your PPC and SEO marketing efforts. You can watch the recording to get all the delivered content, but we also had some fantastic questions and ran out of time to answer them all live. So I wanted to follow up on the questions we didn’t get to and … [Read more...] about 10 Things to Consider When Coordinating PPC & SEO Campaigns – Q & A Follow Up
Heroview: PPC Budget Tips For The Holiday Season
Yesterday's Heroview featured Amanda West-Bookwalter (Amanda_Westbook), where we discussed PPC Budget tips for the holiday season. __________________________________________ PPC Hero: We are super excited to have you with us today Amanda! Thanks for joining us! Amanda: Thanks for having me! I'm excited! PPC Hero: Let's start with you giving us a little more info about your … [Read more...] about Heroview: PPC Budget Tips For The Holiday Season
PPC Optimization Clinic Webinar Recording
Last week we held our 'Free PPC Hero Account Assessment Webinar,' where we held a live PPC optimization clinic where Larry Kim from Wordstream (the creators of the AdWords Grader) and our very own Sean Quadlin reviewed 2 AdWords accounts and pointed out areas of strengths, and uncover opportunities to improve PPC account performance. There were a couple of questions we were … [Read more...] about PPC Optimization Clinic Webinar Recording
The Importance of Site Speed for PPC
There’s been a lot of talk about site speed in the past year or so and I thought it would be a good time to look into the impact it’s had on some of my accounts. Over the past few weeks I’ve been helping my clients look into their average page load time and see if we can discover any ways to speed things up as part of a general site audit and quality score review. The … [Read more...] about The Importance of Site Speed for PPC
PPC Hero’s Tips to Get You Through the Holiday and Into the New Year!
With the new year approaching, it's the perfect time to reminisce of 2012 and use the things we've learned throughout the holidays & into the new year. With a combined effort from the PPC Hero team we pulled the top 5 tips to get you through the holiday and into the new year. Enjoy these pointers from our PPC Heroes and your holiday season! “I find that it's crucial to … [Read more...] about PPC Hero’s Tips to Get You Through the Holiday and Into the New Year!
10 things to Consider When Coordinating PPC & SEO Campaigns – Webinar Recording
Last week our friends from Intrapromote joined forces with us to dive deep into the 10 things you should consider when coordinating PPC & SEO campaigns. Erik Dafforn and our very own Kayla Kurtz touched on everything from Cross-channeling to calculating ROI. If you missed it or just want to reminisce check out the recording here » … [Read more...] about 10 things to Consider When Coordinating PPC & SEO Campaigns – Webinar Recording
Agency or In-House? Choosing The Right PPC Path For You
Lots of crazy stuff has happened in PPC during 2012. Even though that’s been true pretty much every year since its launch, we at PPC Hero felt that it was a big enough year to justify its very own series. That’s why for this month’s series we’re taking on the Biggest Thing in My PPC Year. Whether it’s tools, product releases or changes to our way of thinking, we’ll be … [Read more...] about Agency or In-House? Choosing The Right PPC Path For You
Submit Your Account for a Free PPC Hero Account Assessment!
Struggling with PPC advertising? We can help! You could be one of our free account assessments in our optimization clinic webinar next Wednesday. Next week – on Wednesday, December 12 at 1:00PM EST, we’ll be doing a live webinar with our colleague, Larry Kim from Wordstream (the creators of the AdWords Grader) Click here to register for the Webinar. During the webinar, we’ll … [Read more...] about Submit Your Account for a Free PPC Hero Account Assessment!
