Get a sneak peek at Hero Conf 2013 with speaker Jeff Allen and Hanapin Account Manager, Dave Rosborough as they reveal 8 New Cutting Edge PPC Techniques for 2013! With a combined 13 years of PPC Experience, our very own PPC Heroes know all the ins and outs of PPC. Allen & Rosborough bring their leading knowledge of cutting edge PPC together in this webinar. If you would … [Read more...] about 8 New Cutting Edge PPC techniques for 2013 Webinar Recording
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Invest 1% of Your Annual Budget and Increase PPC ROI
With our last early bird discount-pricing deadline fast approaching (Friday, February 8th!), the PPC Hero team wants to make sure you know all the facts about what to expect when it comes to the workshop portion of Hero Conf. For those of you who have missed it, Hero Conf 2013 will be taking place in Austin, TX on April 8-10. It’s a 3-day event this year, up from 2 last year, … [Read more...] about Invest 1% of Your Annual Budget and Increase PPC ROI
The Seven Best PPC Learnings from January 2013
To wrap up January, we wanted to look back at what happened this month and the best things that came out of it. After polling the office, here's what the staff of PPC Hero considered their best lessons from the month. Amanda West-Bookwalter A continued source of learning for me, and this month was no different, is product listing ads. They can get otherwise unknown, small … [Read more...] about The Seven Best PPC Learnings from January 2013
How To Build Your Own Facebook PPC Campaign From Scratch
The PPC landscape continues to evolve and change each and every day. With this change comes the relentless need to stay ahead of the game. However, I've found it to be surprisingly difficult when it comes to advertising on Facebook, primarily because of the lack of information out there. In fact, there are still several questions regarding Facebook ads and how to set them up, … [Read more...] about How To Build Your Own Facebook PPC Campaign From Scratch
Top 10 Ways to Outsmart Your PPC Competition in 2013 Webinar Recording
Welcome to our webinar recording of, "Top 10 Ways to Outsmart Your PPC Competition in 2013" where our very own Amanda West-Bookwalter, Account Manager at Hanapin Marketing and writer for PPC Hero & Larry Kim, Founder and CTO of WordStream will team up to show you the top 10 tips, tools, and tricks to help you gain and maintaiPPC success throughout the year, and stay ahead … [Read more...] about Top 10 Ways to Outsmart Your PPC Competition in 2013 Webinar Recording
How To Choose Between SEO and PPC Webinar Recording
In this webinar recording Erik Dafforn of Intrapromote and Kayla Kurtz of Hanapin Marketing emphasized that SEO and PPC are both of incredible importance to your brand’s marketing and for presenting an optimal online presence to your consumers. However, this doesn’t change the fact that some brands have to choose one or the other to focus on at a time for a number of reasons. … [Read more...] about How To Choose Between SEO and PPC Webinar Recording
8 New Cutting Edge PPC techniques for 2013 – Webinar with Hero Conf Speaker Jeff Allen
Get a sneak peek at Hero Conf 2013 as speaker Jeff Allen and Hanapin Account Manager, Dave Rosborough reveal 8 New Cutting Edge PPC Techniques for 2013! With a combined 13 years of PPC Experience, our very own PPC Heroes, Jeff Allen and Dave Rosborough know all the ins and outs of PPC. Allen & Rosborough will bring their leading knowledge of cutting edge PPC to our webinar … [Read more...] about 8 New Cutting Edge PPC techniques for 2013 – Webinar with Hero Conf Speaker Jeff Allen
5 Steps to an Effective & Efficient PPC Agency Search
I would imagine most people are expecting a pretty sweet Hanapin sales pitch right now. While I hate to disappoint, that will just not be the case. Here’s why: any agency that says they’re the best choice for any/all client(s) is just wrong. Sure, there are common best practices in the industry that most agencies likely follow and similarities between agencies from all over. … [Read more...] about 5 Steps to an Effective & Efficient PPC Agency Search
Trending Strategies in PPC, Expert Innovations, and Valuable Networking in Austin this April
Since many of our readers have been inquiring about what’s in store for this year’s Hero Conf event in Austin, and because registrations are already filling up our capacity in this popular location, I wanted to give you a quick update on what to expect at the industry’s best PPC marketing conference! From April 8-10, if you’re able to join us in Austin, these incredibly … [Read more...] about Trending Strategies in PPC, Expert Innovations, and Valuable Networking in Austin this April
Top 10 Ways to Outsmart Your PPC Competition in 2013 – Webinar
Join us for a free Webinar Wednesday, January 23 at 1pm EST on the top 10 ways to outsmart your competition in 2013. Our very own Amanda West-Bookwalter, Account Manager at Hanapin Marketing and writer for PPC Hero & Larry Kim, Founder and CTO of WordStream will team up to show you the top 10 tips, tools, and tricks to help you gain and maintain PPC success throughout … [Read more...] about Top 10 Ways to Outsmart Your PPC Competition in 2013 – Webinar
What Makes a Great PPC Account Manager?
Lately I’ve been conducting about 1-2 interviews a week. Most of the time I am interviewing for our Account Manager position. A candidate recently asked something along the lines of, “What traits or behaviors do the great account managers have that the average ones do not?” This exact question is something I spend a good portion of my time trying to figure out and … [Read more...] about What Makes a Great PPC Account Manager?
Maximize Your PPC’s Efficiency With e-Commerce Tracking
In the world of ecommerce one idea is king: profit. As the old saying goes ‘revenue is vanity, profit is sanity’ and it is for this reason that properly optimized PPC can help keep all e-commerce website owners very sane and very happy. By setting up Google Analytics’ e-commerce tracking to integrate with your PPC data you can track the exact amount of revenue made on your site … [Read more...] about Maximize Your PPC’s Efficiency With e-Commerce Tracking
