Someone really smart once said that smart people learn from their mistakes and wise people learn from the mistakes of others. I’ve hit the ball out of the park my fair share over the past 12 years but I’ve struck out swinging, too. Here’s some take-aways from those mistakes. 1. It’s getting A LOT harder. CPC’s go up, CTR goes down and conversion rates are getting worse. The … [Read more...] about 12 PPC Lessons Learned Over 12 Years
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Strapped For Cash? Here are 13 Optimization Tips For Managing Low-Budget PPC Accounts
I’m sure most of you had thoughts about managing what you would consider being a dream account. You know, a high-spending client that generates tons of sales with CPA inline. Heck, maybe you even access to a full landing page design and backend development team who are awaiting orders. Unfortunately, this just isn’t realistic for those of us who work with smaller accounts that … [Read more...] about Strapped For Cash? Here are 13 Optimization Tips For Managing Low-Budget PPC Accounts
PPC Hero’s Top Time Saving Tips During Your Busy Holiday Season
It’s a busy time of year. There are so many products you want to sell, so many bids that need to be changed, so much ad text you need to refine. We here are PPC Hero have thought that you might be able to benefit from some of our own personal time savers. Spoiler alert: we’re very into templates. Think of it like an early present, but the best kind of present: … [Read more...] about PPC Hero’s Top Time Saving Tips During Your Busy Holiday Season
Webinar Recording – The 8 Metrics That Matter For PPC
Last week we joined WordStream's Founder Larry Kim and Account Manager at Hanapin Marketing Sam Owen, where they showed us the 8 key metrics that matter for PPC advertising. Watch it now and stick around for the Q & A at the end. Check it out! … [Read more...] about Webinar Recording – The 8 Metrics That Matter For PPC
PPC Hero Staff Trampled in Mad Rush to Sponsor Hero Conf 2013
The team here at PPC Hero has been posting a lot recently about Hero Conf 2013, especially as we finalize our speakers for the event and giveaway prizes for registrations. Well it’s time we start extending the value of our conference to those who could tap our audience and get some touch-time with potential customers! We’re talking about exhibitor space, people. We have it and … [Read more...] about PPC Hero Staff Trampled in Mad Rush to Sponsor Hero Conf 2013
Upcoming PPC Webinars!
This December is a big month for Hanapin & PPC Hero! Why you ask? Because we'll be hosting two Webinars! Get the details below: December Webinar #1 Topic: 10 Things to Consider When Coordinating PPC and SEO Campaigns Date & time: Thursday, December 6th @ 12pm Co-host: Intrapromote Description: PPC and SEO are two sides of the same coin — If you want to have a … [Read more...] about Upcoming PPC Webinars!
Why PPC Agencies Should Include Call Tracking in All AdWords Plans
In early 2012, we here at White Shark Media were at a cross roads. We had acknowledged the need for call tracking for quite some time, but the interest to sign up with our call tracking partner wasn’t as high as we wanted it to be. We wanted 90% of all local-based Clients to sign up for dynamic call tracking, which would allow us to optimize AdWords a lot more … [Read more...] about Why PPC Agencies Should Include Call Tracking in All AdWords Plans
Proving the Value of PPC Through Conversion Tracking with Matthew Umbro
Our next Hero Conf 2012 speaker transcript is from Matthew Umbro where he tells us how to Prove the Value of PPC Through Conversion Tracking. Don’t forget we will be posting our transcripts from last year periodically through out the coming months. Feel free to reminisce or check out what you missed! If you’re more of a straight to the point kind of person and want access to … [Read more...] about Proving the Value of PPC Through Conversion Tracking with Matthew Umbro
Benchmarking PPC in your Industry for the Holiday Season
It’s the most wonderful time of the year… or is it? We sat down in the Hanapin Marketing offices last week to discuss our account projections this holiday season. “Don’t forget to spend heavy going into thanksgiving,” was the cry of PPC Hero’s Jeff Allen. “If you don’t, you’ll likely miss budget targets with the slow few days.” This got me thinking, how many of us are fully … [Read more...] about Benchmarking PPC in your Industry for the Holiday Season
How To Avoid PPC Management Vacation Nightmares
It's that time of the year. Everyone has been hoarding their vacation days or paid time off just to take days off during the busiest time of the year for some eCommerce clients. Chances are that you'll either be the person on the side of this that is taking some of your hoarded time to hit the road or the person left with all the work from the person hitting the road. This … [Read more...] about How To Avoid PPC Management Vacation Nightmares
Upcoming Webinar: Metrics That Matter for PPC
Join us for our free November Webinar with WordStream Founder, Larry Kim, and our very own PPC Hero, Sam Owen. In this Webinar we'll cover: 8 key PPC metrics, including Quality Score, wasted spend and impression share Why these metrics are so important for campaign analysis How to quickly find out how your own campaigns are performing After registering you'll receive a … [Read more...] about Upcoming Webinar: Metrics That Matter for PPC
Happy Halloween PPC Heroes!
This year we had to go with a classic... PPC Hero as the Monster from Frankenstein! Have a sweet and safe Halloween everyone! … [Read more...] about Happy Halloween PPC Heroes!
