Here’s the deal – you want PPC to power your business, but you offer a product or service that can only cater to the local community. What options does that leave you? There are really two things I want to focus on – the first is making sure your PPC is as awesome as it can be, and this comes from taking advantage of all the tools and tricks available to you as a local … [Read more...] about Top PPC Tips For Local Businesses
Search Results for: PPC
PPC For Ecommerce with Lisa Raehsler – Hero Conf 2012 Transcript
Our next Hero Conf 2012 Speaker transcript is from Lisa Raehsler, where she talks about PPC for Ecommerce. Don't forget we will be posting our transcripts from last year periodically through out the coming months. Feel free to reminisce or check out what you missed! If you’re more of a straight to the point kind of person and want access to our full 339 page transcript guide, … [Read more...] about PPC For Ecommerce with Lisa Raehsler – Hero Conf 2012 Transcript
Webinar Recording — Mobile PPC: Proven Strategies & Untapped opportunities
Last week, Hanapin's very own Jeff Allen and Wordstream's Larry Kim broke down Mobile PPC for us. We covered everything from how to optimize landing pages to bad examples of Mobile PPC. We also had quite an informative Q & A at the end! Check it out! … [Read more...] about Webinar Recording — Mobile PPC: Proven Strategies & Untapped opportunities
Increase Your PPC ROAS In 2 Minutes With Dynamic Value Tracking
Better measurement of PPC results leads to better Return on Ad Spend. This post walks you through how to increase your ROAS by customizing your Google AdWords conversion tracking code to dynamically pull in order values or assigning values to leads based on the likelihood of a specific lead generating revenue for your business. (Side note, this is probably my most verbose post … [Read more...] about Increase Your PPC ROAS In 2 Minutes With Dynamic Value Tracking
Google’s latest earnings report woes to have an impact on the future of PPC?
In case you hadn't heard the big news, Google’s latest earnings report was accidentally released 4 hours early when RR Donnelly (the firm who prints Google’s financial documents) filed the reports during trading hours by mistake. The big news is that almighty Google’s net profits fell 20% from last year to $2.18 billion. Investors reacted badly to the news and $22 billion … [Read more...] about Google’s latest earnings report woes to have an impact on the future of PPC?
Misleading PPC Competition Metrics: A Case Study
This week, the PPC Hero series team has been uncovering various ways PPC numbers may be slightly skewed or just downright inaccurate (AdWords vs. Analytics data, Google Display placements, etc.). But how can misreported data hurt you from a competitive research standpoint? Competitor research is a portion of account management that must be taken seriously and revisited often, … [Read more...] about Misleading PPC Competition Metrics: A Case Study
Heroview – New and Unusual PPC Auditing Techniques
Stuck in your old PPC auditing routine? Mix things up with our feedback from "British Sam" (Sam Owen of Hanapin Marketing) as he discusses new and unusual PPC auditing techniques in this week's Heroview. __________________________________________ Welcome to today's Heroview everyone, real-time interviews featuring #PPC experts from around the industry! As a reminder, we'll … [Read more...] about Heroview – New and Unusual PPC Auditing Techniques
Top 10 Reasons It’s Good To Be In PPC
PPC is the bee’s knees. It’s trackable, scalable and profitable. PPC can also be incredibly frustrating at times because the work is never done, the credit isn’t always forthcoming and consistent stellar results have led to excellence blindness. After a few long weeks of a lot of lever pulling and client meetings I stepped back and thought about why I do it. Here’s my top … [Read more...] about Top 10 Reasons It’s Good To Be In PPC
Predictive Keyword Research for PPC
I just watched a fascinating video by Rand Fishkin on predicting keyword volume. It’s geared to his neck of the woods (SEO) but was important and insightful enough that I wanted to shed some additional thoughts on predictive keyword research for PPC. What is predictive keyword research? To me, it means getting ahead of a term or topic before it becomes popular. Think about … [Read more...] about Predictive Keyword Research for PPC
New Complete PPC Account Audit Guide Now Live!
Whether you're onboarding a new account, checking over someone else's work or attempting to get a fresh perspective your own dearly beloved account, an account audit can be a PPC manager's best friend. That's why we just wrote a new guide about how to perform PPC account audits. Head over to our Guides page to learn what you might be missing in your own account. … [Read more...] about New Complete PPC Account Audit Guide Now Live!
Using Campaign Trends to Write Better PPC Ads
Campaign type is one of the most important things to keep in mind in your ad testing. Calls to action, benefits, punctuation and so much more should all get tested in your account in one way or another (Kayla has a great list here), but the results of each of these tests will vary wildly even within the same account based off of what type of targeting you’re using. I’ve been … [Read more...] about Using Campaign Trends to Write Better PPC Ads
Name That Query! PPC Hero’s New Contest
The Internet can be a strange place. People make weird posts, people browse strange sites and, most important of us to us PPC Heroes of the word, people search for weird things. It's something that we've long delighted in here at PPC Hero. For months and months we've regaled you with the weird search queries that have popped up in our reports. As much fun as it has been, … [Read more...] about Name That Query! PPC Hero’s New Contest
