The great thing about PPC is that you know the exact performance of every keyword in the account (or at least you can if you get everything set up right). You can now even attribute sales to keywords at the top of the funnel that then create sales from other keywords later on and attribute performance to them. You can do this through attribution modeling which is completely … [Read more...] about Why the Effectiveness of PPC Kills Account Growth
Search Results for: PPC
Holiday PPC Strategy & Prep in Just 7 Steps!
It’s coming. We can tell over here at PPC Hero because more and more questions are coming in asking about preparing for the holiday season in PPC. It’s true…the peak holiday ecommerce season is right around the corner! If you were thinking you still have some time to put this off, I’d strongly caution you to re-examine that thought and get started now. The more time you give … [Read more...] about Holiday PPC Strategy & Prep in Just 7 Steps!
7 Ways To Keep Your PPC Account Structure Manageable
I came across an account a few months ago so large and unwieldy that the thought of optimizing it made my eyes water. What was so wrong with the account structure you ask? Nothing! By my own admission it was perfectly set up. Campaigns were set up along tight thematic lines, each campaign had a separate mobile and desktop version, and these were both doubled up into both a … [Read more...] about 7 Ways To Keep Your PPC Account Structure Manageable
It’s Official: PPC Hero Prefers Bing to Google!
Oh, Bing. You're everywhere lately. You're on my television, interrupting my time with Stephen Colbert on Hulu, sending me emails asking me to call you Bing Ads now, and asking me to "Bing-it-on". Well, like an annoying classmate telling me to call him by his Dungeon Master name now, asking me to please, please take his survey for science class; I'd rather just get it over … [Read more...] about It’s Official: PPC Hero Prefers Bing to Google!
Mobile PPC: Proven Strategies & Untapped Opportunities – Upcoming Webinar
"The Year of Mobile" seems to have been the moniker of the past 3-4 consecutive years. The good news? You don't have to hear it anymore! Mobile is here, and making up 10-20% of all pay per click ad spend and conversions. In this month's FREE webinar, co-presented by experts at Hanapin Marketing and WordStream, you will learn: Why you need to invest in mobile PPC Who's doing … [Read more...] about Mobile PPC: Proven Strategies & Untapped Opportunities – Upcoming Webinar
PPC Hero Supports Breast Cancer Awareness Month!
In honor of Breast Cancer awareness, Hanapin Marketing & PPC Hero will be sponsoring a local Breast Cancer walk. Our team will be walking too!... photos to come! We encourage you to do the same! Put on your pink shoes and scarf and join your local Breast Cancer walk! Get more info on Breast Cancer walks near you here! … [Read more...] about PPC Hero Supports Breast Cancer Awareness Month!
Wasting Money In Your PPC Accounts? Pivot Tables Are Here To Help!
https://www.youtube.com/watch?v=9lVrZ_z_WV8&feature=youtu.be Dave Rosborough shows you how to use pivot tables in Microsoft Excel to make your PPC accounts more profitable! … [Read more...] about Wasting Money In Your PPC Accounts? Pivot Tables Are Here To Help!
Top 20 Ad Copy Tests for Improved PPC Performance
The team at PPC Hero has received quite a few requests for more posts on how to improve performance on ad copy and what kind of blog hosts would we be if we didn’t listen? Question: rhetorical. Answering anyway: we’d be the worst kind! Initially I thought this list could be rather 101-level and not very interesting or useful, but then I thought to myself, “Self, have you … [Read more...] about Top 20 Ad Copy Tests for Improved PPC Performance
The PPC Best Practices Spiral
First, this is going to be a quick post on a recent epiphany I’ve had… In PPC, as in a lot of business areas, I find that there is a cyclical nature to understanding and implementing best practices. In many cases this natural curve is fought with managers attempting to keep everyone as close to the best practices line as possible. In other cases people are constantly … [Read more...] about The PPC Best Practices Spiral
PPC Myth Busting! Myth 9: Remarketing Images & Display Images Should Follow The Same Best Practices
For my next PPC myth, I’m going to bust the myth that remarketing images should follow the same best practices as regular Display images. People just clump these together. Images ads are image ads, right? Wrong! The difference is in who you’re targeting. For standard Display image ads, you’re targeting people who you’re hoping are interested in your goods or services, but … [Read more...] about PPC Myth Busting! Myth 9: Remarketing Images & Display Images Should Follow The Same Best Practices
Managing Multiple PPC Clients – A Guide to Keeping Your Sanity
There are quite a few PPC Hero readers who work at an agency themselves or are freelancing on their own and, in both cases, are responsible for more than one client at a time. Keeping things straight and organized in those situations can be tricky, so I thought I’d share some of my own tips for success with this task! Back in January, I posted on PPC time management and before … [Read more...] about Managing Multiple PPC Clients – A Guide to Keeping Your Sanity
PPC Myth Busting! Myth 8: Ads Should Always Be In The Top 3
This is another one that I’ve been guilty of myself: thinking that ads should be in the top 3 ad positions at all times. Thinking the top three positions is the only place you can see good returns is a total myth. One that I plan on bustin'! When you log in and see ad positions in 4s and 5s or lower, you think “ack! I’m buried on the side or on page 2! No one can even see me!” … [Read more...] about PPC Myth Busting! Myth 8: Ads Should Always Be In The Top 3
