Last time on PPC Myth Busting, I busted the myth that Google Analytics is complicated to use by showing you three easy ways to get information you can start using in managing your accounts right away. Today I'll be tackling the myth that Display is really expensive. I can’t tell you the number of times I’ve heard people say Display is really expensive, or too expensive for an … [Read more...] about PPC Myth Busting! Myth 2: Display Is Really Expensive
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Google To Start Enforcing PPC Sitelink Policy?
https://www.youtube.com/watch?v=Zsn-Jnp0EZE&feature=youtu.be On this Whaddya'know Wednesday, Sam Owen talks about Google's new sitelinks policy that prevents you from using sitelinks like extra lines of ad text. … [Read more...] about Google To Start Enforcing PPC Sitelink Policy?
PPC Myth Busting! Myth 1: Analytics is Complicated to Use.
Because I felt completely constrained by my hour time limit for my recent webinar, and because I think there's a lot of people out there that would rather focus on one topic at a time or read an article over listening to a whole webinar, I decided to post a PPC Myth busting series. I'll post a blog article for all 10 PPC myths I busted in my webinar with bonus information for … [Read more...] about PPC Myth Busting! Myth 1: Analytics is Complicated to Use.
PPC Myths Busted! — Webinar Recording
Today, Amanda walked us through 10 different PPC Myths and busted them to smithereens! She also talked about how to sell puppies online. Aww! :) Anyway, enough about puppies... She covered anything from daunting custom reports to a comparison between adCenter & AdWords. She even did a Live Demo in Analytics on air! Unfortunately, we did have quite a few people experience … [Read more...] about PPC Myths Busted! — Webinar Recording
Media Buying For PPC: Part 1
https://www.youtube.com/watch?v=LGN8RxZ01hg&list=HL1345730129&feature=mh_lolz Part of our monthly training day in August comprised a presentation on Media Buying for PPC. Amanda West-Bookwalter goes over her portion of this presentation for today's Whaddya'know Wednesday. She goes over how she came up with a media buy plan for Google Display Network at a client's … [Read more...] about Media Buying For PPC: Part 1
6 Quick PPC Insights, Fixes and Tests
PPC accounts can get sideways fast. There also isn’t always the time to dig into the problem at the exact moment that they issue is realized. These are 6 tips that can be used to quickly find a problem or to at least put a good effort forward to improve performance while you are finding the time to dive deeper into the account. 1. Find Trouble Spots with Specific Keywords … [Read more...] about 6 Quick PPC Insights, Fixes and Tests
54 Conversion Rate Optimization Tips To Improve Your PPC Campaigns
For the final installment of our conversion rate optimization and landing page series we’ve tried to bring together as many tips and tricks as we can! Testing Methodology 1. Don’t test for testing’s sake! Always have a hypothesis about what you think will improve your conversion rate and why. There are a million different things you can change – you’ll make the biggest … [Read more...] about 54 Conversion Rate Optimization Tips To Improve Your PPC Campaigns
Heroview – PPC Account Structure & Organization
Organization in PPC is essential! Today our Heroview focused on just that: PPC account structure & organization. Cassie Allinger (@CassieAllinger), a Sr SEM Strategist at @dealerdotcom, pulled back the curtain on her organization and account structure techniques & showed us how it's done! Welcome to today’s Heroview, everyone! Real-time interviews featuring PPC experts … [Read more...] about Heroview – PPC Account Structure & Organization
Why I Love My PPC-Only Landing Page (In addition to the 2,000% increase in conversion rate)
In part two of our series highlighting the importance of CROLP (Conversion Rate Optimization/Landing Pages), we’ll be diving into a case study of just how drastically a new landing page can improve performance and conversion rate. If Kayla’s post yesterday didn’t give you the tools to get your client or web development team on board, a look behind the scenes of one account … [Read more...] about Why I Love My PPC-Only Landing Page (In addition to the 2,000% increase in conversion rate)
Vote PPC Hero/Hanapin Marketing into SXSW!
PPC Hero and Hanapin Marketing are reaching out to their loyal readership for a favor of epic proportions. Well…epic in that it could mean the difference between a huge opportunity to speak in front of thousands! I have been asked to be a part of an all-star group of speakers for a PPC-geared panel on how to strategize paid search with a range of budgets. Even more exciting is … [Read more...] about Vote PPC Hero/Hanapin Marketing into SXSW!
ABC’s of PPC – A Guide for the Basics!
We’ve been posting some pretty advanced optimization techniques recently at PPC Hero to make sure our audience is getting the next level of PPC advice. That doesn’t mean new advertisers aren’t getting in the paid search game daily or that you all-star vets couldn’t use a little reminder of the basics. The following alphabetical list is going to seem a little simple, but you … [Read more...] about ABC’s of PPC – A Guide for the Basics!
Top 10 PPC Keyword Qualifiers in July (plus how to increase sales by finding your best qualifiers)
Today I did an analysis of the top qualifiers for three of my accounts. We're doing some PPC keyword research and I wanted to make sure we made the most of our time so the goal was to identify themes of top converting keywords. Instead of looking into specific product keywords I wanted to look at which PPC keyword qualifiers create the most value for my clients. This blog post … [Read more...] about Top 10 PPC Keyword Qualifiers in July (plus how to increase sales by finding your best qualifiers)
