For my next PPC myth, I’m going to bust the myth that remarketing images should follow the same best practices as regular Display images. People just clump these together. Images ads are image ads, right? Wrong! The difference is in who you’re targeting. For standard Display image ads, you’re targeting people who you’re hoping are interested in your goods or services, but … [Read more...] about PPC Myth Busting! Myth 9: Remarketing Images & Display Images Should Follow The Same Best Practices
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Managing Multiple PPC Clients – A Guide to Keeping Your Sanity
There are quite a few PPC Hero readers who work at an agency themselves or are freelancing on their own and, in both cases, are responsible for more than one client at a time. Keeping things straight and organized in those situations can be tricky, so I thought I’d share some of my own tips for success with this task! Back in January, I posted on PPC time management and before … [Read more...] about Managing Multiple PPC Clients – A Guide to Keeping Your Sanity
PPC Myth Busting! Myth 8: Ads Should Always Be In The Top 3
This is another one that I’ve been guilty of myself: thinking that ads should be in the top 3 ad positions at all times. Thinking the top three positions is the only place you can see good returns is a total myth. One that I plan on bustin'! When you log in and see ad positions in 4s and 5s or lower, you think “ack! I’m buried on the side or on page 2! No one can even see me!” … [Read more...] about PPC Myth Busting! Myth 8: Ads Should Always Be In The Top 3
Good PPC Intentions Gone Wrong – Webinar Recording
Last week our very own Sean Quadlin teamed up with Larry Kim of Wordstream to discuss Good intentions gone wrong: 7 worst practices in PPC. These two packed a one-two punch and covered everything from stale keywords to bidding to your desired position. Be sure to watch to the very end — there may be a surprise... … [Read more...] about Good PPC Intentions Gone Wrong – Webinar Recording
How To Fix Your PPC Lead Quality When It Tanks
It’s a PPC manager’s worst nightmare – you hear from your sales team that suddenly the leads you are sending them are no good - An unexpected decline in lead quality that can affect any account. The question is, what steps can you take to deal with this shocking news? Your first step should be identifying the cause of your lead quality issues. Check back over everything you … [Read more...] about How To Fix Your PPC Lead Quality When It Tanks
PPC Myth Busting! Myth 7: Tablet Performs Like Desktop
So, we hear people talk about mobile all the time. I mean, ALL THE TIME. But we always hear that tablet can just be left in with desktop. Poor little tablet. He feels so left out. Cheer up, little guy, I'm here to bust this myth!! Of course, I can’t tell you that this is the case for every single account, but in my accounts I’ve seen a difference between desktop and tablet … [Read more...] about PPC Myth Busting! Myth 7: Tablet Performs Like Desktop
5 Excel Time Savers For PPC Ad Writing
For the next edition of our Excel for PPC series, I'd like to show you some cool tricks I use for Excel when writing ads. 1. Use Ad Groups as Ad Titles For this to work, you need to structure your ad group to describe perfectly what you're selling or advertising. Like, if I'm selling coffee mugs, and I decide to make an ad group for every color. So, my ad group will be … [Read more...] about 5 Excel Time Savers For PPC Ad Writing
PPC Myth Busting! Myth 6: Quality Score is All About CTR
Our next myth is about quality score. I think there are a lot of myths about quality score out there because it’s sort of a mysterious algorithm that Google doesn’t readily share with us. The one I hear most often is that click-through rate is what Quality Score is all about, and that’s the only thing you really need to focus on when trying to fix it. This just isn’t true, so … [Read more...] about PPC Myth Busting! Myth 6: Quality Score is All About CTR
3 Time-Saving Techniques For PPC Managers Using Excel Filters
Mounds of data, MS Excel and large coffee; these are three things that I’ve come to know and love as a PPC manager. In fact, these things go hand-in-hand with each other (some would argue about the coffee) because Excel provides us with ways to manipulate and analyze all of the data we’re confronted with on a daily basis. Perhaps this is why we’ve decided to pursue the topic … [Read more...] about 3 Time-Saving Techniques For PPC Managers Using Excel Filters
How to Use Excel to Estimate New PPC Account Performance
To start off our September PPC Hero series on how to use Excel for that next level of PPC super performance, I decided to do just that: start from the beginning! Is there a way to determine possible account performance before opening up the floodgates and turning your account on? We got this question via our Twitter account last month and the short answer is yes…and you can do … [Read more...] about How to Use Excel to Estimate New PPC Account Performance
PPC Myth Busting! Myth 5: Broad Match Isn’t Worth Pursuing
I have to admit that I’m guilty of buying into this myth myself. I’ll be setting up a new campaign with super strict cost per acquisition goals, and think “I just can’t afford to waste money on broad!”. This might be a good strategy to begin with, but what happens when you’ve finished building your account, you’re hitting cost goals, but your volume is teeny tiny? This is … [Read more...] about PPC Myth Busting! Myth 5: Broad Match Isn’t Worth Pursuing
PPC Myth Busting! Myth 4: adCenter Isn’t Worth My Time
So, this is a HUGE myth, because I hear it all the time and it’s just so unfounded. The biggest thing that busts this myth in adCenter is lower CPCs, which leads to lower costs per acquisitions if the conversion rate is at least the same as Google. I’ve often found, however, that conversion rates can be higher for Bing and Yahoo search properties only than in Google. So, let … [Read more...] about PPC Myth Busting! Myth 4: adCenter Isn’t Worth My Time
