https://www.youtube.com/watch?v=86DppbS17rw&feature=youtu.be In this Whaddya'know Wednesday, Eric talks about making a media buying plan for Google TV and how to use Google TV. He tries really hard not to sound totally bitter about Google pushing it into the ocean on an iceberg. … [Read more...] about Media Buying For PPC Part 2: Google TV
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PPC Myth Busting! Myth 3: Display is Terrible For Direct Response
In this post, I'll show you how to structure Display campaigns for direct response. This myth ties in with the last myth, but the myth that Display is terrible for direct response is silly. There are so many ways to target specific, highly qualified audience members with advanced targeting that it’s really all I can say about it—it’s a silly myth! First, where I normally like … [Read more...] about PPC Myth Busting! Myth 3: Display is Terrible For Direct Response
Good Intentions Gone Wrong: 7 Worst Practices in PPC – Webinar
September's Webinar will be co-hosted by PPC Hero & Wordstream! We'll be covering Good Intentions Gone Wrong: 7 Worst Practices in PPC. In this free webinar, you'll learn: How your best intentions can be your own downfall in PPC 7 common mistakes that could be costing you money How to adjust your strategy to maximize ROI Join us: Thursday, September 13, 2012 … [Read more...] about Good Intentions Gone Wrong: 7 Worst Practices in PPC – Webinar
PPC Myth Busting! Myth 2: Display Is Really Expensive
Last time on PPC Myth Busting, I busted the myth that Google Analytics is complicated to use by showing you three easy ways to get information you can start using in managing your accounts right away. Today I'll be tackling the myth that Display is really expensive. I can’t tell you the number of times I’ve heard people say Display is really expensive, or too expensive for an … [Read more...] about PPC Myth Busting! Myth 2: Display Is Really Expensive
Google To Start Enforcing PPC Sitelink Policy?
https://www.youtube.com/watch?v=Zsn-Jnp0EZE&feature=youtu.be On this Whaddya'know Wednesday, Sam Owen talks about Google's new sitelinks policy that prevents you from using sitelinks like extra lines of ad text. … [Read more...] about Google To Start Enforcing PPC Sitelink Policy?
PPC Myth Busting! Myth 1: Analytics is Complicated to Use.
Because I felt completely constrained by my hour time limit for my recent webinar, and because I think there's a lot of people out there that would rather focus on one topic at a time or read an article over listening to a whole webinar, I decided to post a PPC Myth busting series. I'll post a blog article for all 10 PPC myths I busted in my webinar with bonus information for … [Read more...] about PPC Myth Busting! Myth 1: Analytics is Complicated to Use.
PPC Myths Busted! — Webinar Recording
Today, Amanda walked us through 10 different PPC Myths and busted them to smithereens! She also talked about how to sell puppies online. Aww! :) Anyway, enough about puppies... She covered anything from daunting custom reports to a comparison between adCenter & AdWords. She even did a Live Demo in Analytics on air! Unfortunately, we did have quite a few people experience … [Read more...] about PPC Myths Busted! — Webinar Recording
Media Buying For PPC: Part 1
https://www.youtube.com/watch?v=LGN8RxZ01hg&list=HL1345730129&feature=mh_lolz Part of our monthly training day in August comprised a presentation on Media Buying for PPC. Amanda West-Bookwalter goes over her portion of this presentation for today's Whaddya'know Wednesday. She goes over how she came up with a media buy plan for Google Display Network at a client's … [Read more...] about Media Buying For PPC: Part 1
6 Quick PPC Insights, Fixes and Tests
PPC accounts can get sideways fast. There also isn’t always the time to dig into the problem at the exact moment that they issue is realized. These are 6 tips that can be used to quickly find a problem or to at least put a good effort forward to improve performance while you are finding the time to dive deeper into the account. 1. Find Trouble Spots with Specific Keywords … [Read more...] about 6 Quick PPC Insights, Fixes and Tests
54 Conversion Rate Optimization Tips To Improve Your PPC Campaigns
For the final installment of our conversion rate optimization and landing page series we’ve tried to bring together as many tips and tricks as we can! Testing Methodology 1. Don’t test for testing’s sake! Always have a hypothesis about what you think will improve your conversion rate and why. There are a million different things you can change – you’ll make the biggest … [Read more...] about 54 Conversion Rate Optimization Tips To Improve Your PPC Campaigns
Heroview – PPC Account Structure & Organization
Organization in PPC is essential! Today our Heroview focused on just that: PPC account structure & organization. Cassie Allinger (@CassieAllinger), a Sr SEM Strategist at @dealerdotcom, pulled back the curtain on her organization and account structure techniques & showed us how it's done! Welcome to today’s Heroview, everyone! Real-time interviews featuring PPC experts … [Read more...] about Heroview – PPC Account Structure & Organization
Why I Love My PPC-Only Landing Page (In addition to the 2,000% increase in conversion rate)
In part two of our series highlighting the importance of CROLP (Conversion Rate Optimization/Landing Pages), we’ll be diving into a case study of just how drastically a new landing page can improve performance and conversion rate. If Kayla’s post yesterday didn’t give you the tools to get your client or web development team on board, a look behind the scenes of one account … [Read more...] about Why I Love My PPC-Only Landing Page (In addition to the 2,000% increase in conversion rate)
