For this week's Whaddya'know Wednesday, Sean Quadlin shows you how to use pivot tables to find your PPC account's optimal ad position. https://www.youtube.com/watch?v=mjTx8R8HIfM&feature=youtu.be … [Read more...] about Find Your PPC Account’s Optimal Average Position With Pivot Tables!
Search Results for: PPC
8 Ways Google Makes A PPC Manager Less Efficient
As an Account Director I am responsible for hundreds, and hundreds, and hundreds of thousands of dollars in ad spend through Google every month. Furthermore, that number is growing by approximately 15% a month. Why is it then when client’s have questions that should have good answers, or when I want to do simple things in AdWords that makes perfect sense to do, Google seems to … [Read more...] about 8 Ways Google Makes A PPC Manager Less Efficient
Why and How You Should Conduct a PPC Account Audit
No matter if you are new to the paid search world, or a seasoned pro, all paid search accounts can benefit from an audit. Whether your account is currently a hot mess, or just in need of some fine tuning, our next webinar will help you focus in on the variety of different tools, reports, and actions needed to make those all-important changes. Account Manager Sam Owen will walk … [Read more...] about Why and How You Should Conduct a PPC Account Audit
Get 280 Characters for your PPC Ads
https://www.youtube.com/watch?v=taW2KfrIcKU&feature=youtu.be Account Manager Dave Rosborough shows you how to use Sitelinks to extend your PPC Ads to 280 characters of descriptive ad text. … [Read more...] about Get 280 Characters for your PPC Ads
Our Top 25 Most Influential PPC Experts List: The Methodology
A week has passed since we posted our list of Top 25 Most Influential PPC experts, and we wanted to take a moment to thank everyone who has engaged with this post! The general purpose of “best of” lists is to generate conversation among our peers, and that’s exactly what happened. Because this post generated such response, we wanted to make sure we followed up to provide a … [Read more...] about Our Top 25 Most Influential PPC Experts List: The Methodology
Picking the Best PPC Call-to-Action Using Conversions per Impression
Picking winning PPC ads seems like an easy task. You find the one ad with the best metric(s) such as conversion rate, pause the rest, spin out a variation of that ad, and test again. This can lead you in the right direction fast, or it sometimes can blind you to another value of your ads, gross conversions. Below are three case studies that use a metric call Conversion per … [Read more...] about Picking the Best PPC Call-to-Action Using Conversions per Impression
7 Analytics Reports To Get You Thinking About Your Mobile PPC Campaigns
Hopefully you've been following our blog series this week on all things mobile PPC. If so, you should have a pretty good idea of the basics to getting started with your mobile efforts. If you read Amanda's article on building a mobile landing page with howtogomo, you’ll already be aware of the free service Google offers to test how mobile friendly your website is. It’s a good … [Read more...] about 7 Analytics Reports To Get You Thinking About Your Mobile PPC Campaigns
PPC Hero for Best PPC Blog- Please Vote!
Thanks to our loyal readers, PPC Hero has been nominated for the MarketingSherpa Readers' Choice award for Best PPC Blog! We are now a finalist, so please take a moment and vote for us here. Voting ends at midnight on Monday, June 18th, and you can vote daily! We appreciate all of our readers out there, and we want to say thank you for keeping us on your radar when it comes to … [Read more...] about PPC Hero for Best PPC Blog- Please Vote!
6 PPC Optimization Tips For mCommerce Campaigns in 2012
Mobile Commerce, also referred to as mCommerce, is the most portable and accessible marketing channel today. Perhaps this is because mCommerce literally places brands in the palms of customers’ hands. Never before have consumer goods been so readily available. Therefore, it becomes particularly important to provide a stellar user experience from start to finish. For the third … [Read more...] about 6 PPC Optimization Tips For mCommerce Campaigns in 2012
The 25 Most Influential PPC Experts
The paid search industry is full of people blogging, tweeting, and sharing PPC wisdom. But which experts are considered the best of the best- when they speak, we listen? We researched over 100 PPC experts to find out who are the most influential and took into consideration social media networks and connections, blog contributions and publications, speaking engagements, etc.- … [Read more...] about The 25 Most Influential PPC Experts
You’re Closer to Being Mobile-Traffic-Ready than You Think: PPC Case Studies
Now that you’ve used Kayla Kurtz’ amazing tips to get buy in from your clients on targeting mobile, it’s time for you to actually go out there and do it. Often, people put off targeting mobile devices with their paid search campaigns until mobile-optimized landing pages are ready to go. But, and I mean this in the kindest way possible, sometimes web development takes … [Read more...] about You’re Closer to Being Mobile-Traffic-Ready than You Think: PPC Case Studies
How To Gain Client Buy-In for Mobile PPC
PPC Hero’s mobile-focused June series kicks off today with step one of the process: getting your client on board with opening up to the mobile traffic funnel. If I had to guess, I’d say most practicing account managers know the importance of mobile traffic, but how do you convince your client to make the investment? Most people would have a hard time arguing with direct … [Read more...] about How To Gain Client Buy-In for Mobile PPC
