PPC Heroes, don't miss the inaugural Learn with Google Classroom at Hero Conf Philadelphia! Join Google experts as they share the latest tactics, tips and tricks to help you get the most out of your paid search campaigns. Check out the expert sessions coming your way from the Pennsylvania Convention Center, April 25-27: Calls: Converting Customers Through Conversation As … [Read more...] about Our Learn with Google Classroom Agenda is Set!
Search Results for: account structure
Build A Solid Foundation For Your PPC – Join Us For The PPC Hero Summit
With so many new features and changes in the paid search world, it’s easy to forget core tactics when determining your account structure. At the center of every great paid search account is a structure built upon extensive research, planning, and execution. Jacob “Juice” Brown and I are excited to be speaking about building a solid foundation for your PPC at our inaugural PPC … [Read more...] about Build A Solid Foundation For Your PPC – Join Us For The PPC Hero Summit
Sidebar Ads – My Conspiracy Theory
The best, and sometimes worst, thing about paid search is that while everything changes…it all stays the same. I’m specifically talking about the ever-dynamic world that is Google AdWords. There are always small tweaks and adjustments, and usually, the wide-sweeping changes are few and far between. The latest and greatest of these changes has been the removal of sidebar … [Read more...] about Sidebar Ads – My Conspiracy Theory
Project-Based PPC Engagements – The Real Story
I took a moment to sit back this weekend and think about what area of PPC I’m most surprised by as we head into 2016. For the first time in a while, it’s not a particular tactic, engine, etc. In fact, it’s a type of client engagement that started showing up at Hanapin’s doorstep at a much higher rate than usual in Q4 of this last year and isn’t showing any signs of slowing up … [Read more...] about Project-Based PPC Engagements – The Real Story
Nice To Meet You: Making Good First Impressions With Ads
Good ads are like a good handshake welcoming someone into your brand. Without the right combination of words, extensions, and customizers, your ad becomes a passing wave as your potential customer scrolls past. Be too aggressive with your words and the ad becomes a choking bear hug, ultimately turning someone away from your brand. So what is the right combination? How can we … [Read more...] about Nice To Meet You: Making Good First Impressions With Ads
[New Webinar with Wordstream] What You Don’t Know Can Hurt You!
4 Insights PPC Advertisers Need To Know Featuring PPC Hero blogger, Chadd Powell and Navah Hopkins from Wordstream The typical small business spends $1,200 a month on PPC & wastes over 25% of their budget! This is generally due to haphazard approaches to account structure & quality score. Are you wasting dollars? Join us on Thursday, October 29th at 1pm EST as Hanapin … [Read more...] about [New Webinar with Wordstream] What You Don’t Know Can Hurt You!
3 Ways Custom Labels Improve Product Ads ROI
When you're looking to improve results for Google Shopping campaigns, custom labels are a great feature to use because they can help you get more clicks for the products that deliver the best results, either through better bidding or better account structure. Based on my first-hand experience at Optmyzr and some interesting tidbits I picked up by talking to others, I’d like to … [Read more...] about 3 Ways Custom Labels Improve Product Ads ROI
Strategic Tools Your PPC Agency Should Be Providing – Part 2
Recently, Hanapin did a focus group to find out what key elements marketing managers wanted from their PPC agencies. While they all said performance was important, the other piece managers wanted to get from their PPC agency was centered on strategy and insights. This feedback was taken seriously and we have now implemented new processes to create additional value for our … [Read more...] about Strategic Tools Your PPC Agency Should Be Providing – Part 2
The Impact Of Google’s July 2015 Quality Score Change
On July 28th, Google announced in a post on G+ that they are changing how Quality Score is calculated for new keywords. The most significant part of the change is that keywords without traffic will now, by default, receive a score of 6, and Average for the three components of Quality Score. Once keywords gather enough impressions, scores will update about a day or so … [Read more...] about The Impact Of Google’s July 2015 Quality Score Change
[On Demand Webinar!] 11 Excel Tricks To Improve Your PPC Life
PPC and excel are like peanut butter and jelly or macaroni and cheese, you really can’t have one without the other (or at least its not as good a combination!). By becoming super savvy with excel, you’ll save a lot of precious time doing your PPC tasks and overall, become better at analyzing account performance. In this webinar, we’ll cover a variety of tricks that can have big … [Read more...] about [On Demand Webinar!] 11 Excel Tricks To Improve Your PPC Life
Supercharge Your Keyword Research With 5 Bing Ads Intelligence Hacks
We have a special post for you today as former Hanapin employee and current Bing Ads Account Manager, Eric Couch, shares his thoughts on Bing Ads Intelligence. Keyword research is hard. And for many PPC managers out there (myself included, until recently), it’s still a painfully primitive process. I can’t even begin to tell you how many keyword lists I’ve built out through … [Read more...] about Supercharge Your Keyword Research With 5 Bing Ads Intelligence Hacks
Pitch Now to Speak at Hero Conf London!
Hero Conf prides itself on bringing new ideas, creative concepts and exciting voices to the forefront of the PPC community. We love to see the progression of a digital marketing professional from PPC Hero reader, to Hero Conf attendee to Hero Conf speaker. Fresh perspectives often provide unexpected and genuine insight from truly devoted search marketing experts. That’s … [Read more...] about Pitch Now to Speak at Hero Conf London!
