While performance and optimizations are a big part of the relationship between a PPC agency and the client, there is one piece that can provide value beyond just the numbers - communicating strategy and account insights. Below we will cover 6 strategic tools that we feel help provide value to clients beyond performance. Recently, Hanapin did a focus group to find out what … [Read more...] about 6 Strategic Tools Your PPC Agency Should Be Providing
Search Results for: account structure
5 Tricks To Make Your Pay Per Click Profitable This Year
With keywords and ad placements growing ever more competitive, it’s important that you’re making full use of every paid search option that’s available and relevant to your business, as well as ensuring that your basic account structure and targeting is fail-proof. So now that the first quarter of the year is almost complete it’s time to make sure your PPC campaigns are … [Read more...] about 5 Tricks To Make Your Pay Per Click Profitable This Year
[Toolkit] Become a Master of Excel!
Excel is a must-have tool in PPC. By becoming an expert in excel, not only will you save a lot of precious time through automation and shortcuts, you'll also become better at analyzing account performance and therefore making faster and better predictions for your accounts. However, the up-front efforts of setting up appropriate spreadsheets can be time-consuming, though well … [Read more...] about [Toolkit] Become a Master of Excel!
Webinar: 11 Excel Tricks To Improve Your PPC Life
More about this Webinar PPC and excel are like peanut butter and jelly or macaroni and cheese, you really can't have one without the other (or at least its not as good a combination!). By becoming super savvy with excel, you'll save a lot of precious time doing your PPC tasks and overall, become better at analyzing account performance. We cover a variety of tricks that can … [Read more...] about Webinar: 11 Excel Tricks To Improve Your PPC Life
Quick Keyword Tool In Excel
Do you have an idea as to what your keywords should entail for you AdWords account, but want a quick way to come up with your list? A simple Excel formula can help with that. The first step is getting a grasp on what keywords will garner quality traffic. There are multiple keyword tools available to help with this type of research. Below are just a few of the tools available … [Read more...] about Quick Keyword Tool In Excel
Secrets To Clever And Efficient PPC Campaign Build Outs In Excel – New Whitepaper!
One of the most important things in a Google AdWords account is structure. It is incredible what a simple, clean structure can do for an account. A clean structure can help you with reporting, optimizing, quality scores, and build outs. In this whitepaper, we focus on build outs and have included an example excel sheet to get you started! In this Whitepaper we'll … [Read more...] about Secrets To Clever And Efficient PPC Campaign Build Outs In Excel – New Whitepaper!
Conversion Tracking is the Hermione Granger of PPC
Let’s take a minute and talk about conversion tracking— the process that, you know, lets you know when your PPC campaigns are successful, and when they are not. Pretty important stuff, yeah? But rather than take the notion of “conversion tracking is important” at face value, perhaps a high-level explanation of why is in order. Why is Conversion Tracking … [Read more...] about Conversion Tracking is the Hermione Granger of PPC
2015 Prediction: The Year of Bid and Budget Automation
2014 is winding down and I’ve begun contemplating the future of PPC. I believe 2015 will be the ‘year of bid and budget automation’. As the business of PPC grows in complexity and the amount of levers that need to be monitored and pulled within accounts increases, it's not only a need, but also a necessity to automate these two critical areas. After all, if budgets are not … [Read more...] about 2015 Prediction: The Year of Bid and Budget Automation
Predicting RLSA Expansion In 2015
Welcome to another edition of series week at PPC Hero! This week we'll be discussing our predictions for 2015. Sarah starts us off as she foresees an expansion in the usage of Remarketing Lists for Search Ads (RLSA), leading to more of a persona based approach. According to Google, “49% of customers now visit 2 to 4 sites before they decide to buy and 96% of shoppers … [Read more...] about Predicting RLSA Expansion In 2015
Setting Up Your Search Engine Marketing (SEM) Strategy
Usually as agencies we come across established digital clients, clients who have been in advertising for a very long time. They have spent a lot of dollars to promote their brand, products and services. Every once in a while, we come across a client that is not active in the digital space. If this sounds like you, don't worry, we're going to walk you through the steps to … [Read more...] about Setting Up Your Search Engine Marketing (SEM) Strategy
4 AdWords Editor Features To Save You Time
AdWords Editor is something every PPC Manager worth their salt should be using on a regular basis. Even with the addition of awesome automation tools like Acquisio, Marin, Kenshoo, and the like—there’s still a lot that’s sometimes easier to do or only available through AdWords Editor. The most basic AdWords Editor users will utilize the program for things like adding a whole … [Read more...] about 4 AdWords Editor Features To Save You Time
Running Effective PPC Campaigns In The Legal Industry
It’s the start of another series week here at PPC Hero! This week we’ll be looking at PPC management across different industries. See how strategy and management need to be adjusted depending on the vertical. Matt starts us off this week with a look at PPC management in the legal space. PPC advertising for attorneys and lawyers can be a challenging endeavor, but is always a … [Read more...] about Running Effective PPC Campaigns In The Legal Industry
