It’s coming. We can tell over here at PPC Hero because more and more questions are coming in asking about preparing for the holiday season in PPC. It’s true…the peak holiday ecommerce season is right around the corner! If you were thinking you still have some time to put this off, I’d strongly caution you to re-examine that thought and get started now. The more time you give … [Read more...] about Holiday PPC Strategy & Prep in Just 7 Steps!
Search Results for: account structure
ABC’s of PPC – A Guide for the Basics!
We’ve been posting some pretty advanced optimization techniques recently at PPC Hero to make sure our audience is getting the next level of PPC advice. That doesn’t mean new advertisers aren’t getting in the paid search game daily or that you all-star vets couldn’t use a little reminder of the basics. The following alphabetical list is going to seem a little simple, but you … [Read more...] about ABC’s of PPC – A Guide for the Basics!
Introduction to China’s Largest Search Engine: Baidu
Why Consider Using Baidu? Baidu is by far the most-used search engine in China and is ranked #5 in the world for traffic according to Alexa. Baidu states that over 90% of China’s Internet users use Baidu search and that there are hundreds of millions of searches performed each day. Research firm iResearch reports that Baidu has 78% of the search market in China, while Google … [Read more...] about Introduction to China’s Largest Search Engine: Baidu
Heroview- Common PPC Blunders and Tips to Avoid Them
Welcome to today’s Heroview, everyone! Real-time interviews featuring PPC experts from around the industry! Today, Jeff Ferguson, CEO of consulting group Fang Digital, talked with us about common PPC blunders that may be holding back your campaign. PPC Hero: We’re really excited to have you with us today, Jeff! Thanks for joining PPC Hero! Jeff: My pleasure! We're big fans … [Read more...] about Heroview- Common PPC Blunders and Tips to Avoid Them
Heroview- How to Avoid Intrusive Remarketing
We held another successful Heroview yesterday with remarketing expert, John Ellis. John is the CEO at Crescent Interactive, an online marketing firm based in Nashville, TN. We had a great conversation about best practice; see the recap below! PPC Hero: Today, John Ellis will talk with us about utilizing remarketing without being too intrusive, annoying, or creepy! We are … [Read more...] about Heroview- How to Avoid Intrusive Remarketing
Heroview- Enterprise PPC
The world of PPC can drastically change based on who the client is. Large budgets, small budgets, well-known brands, emerging startups...Recently, we discussed PPC for Small Businesses, so today we wanted to focus on Enterprise-level clients. We talked with Lisa Sanner, Director of Paid Search at PointIt, an SEM agency based in Seattle. PPC Hero: Welcome to today's Heroview! … [Read more...] about Heroview- Enterprise PPC
April Showers Bring May PPC Flowers: Series Wrap Up
It’s actually been a fairly dry week for April, but nonetheless, the PPC Hero series team has loaded you up with plenty of ideas for how to make things happen now that are better for later. From client communication, to setting goals, building your account structure and finally the key places to look for initial optimization opportunities. The key with inheriting or starting … [Read more...] about April Showers Bring May PPC Flowers: Series Wrap Up
Are You Ruining Your Results By Ignoring This Vital Aspect of PPC?
One of the most important pieces of pay-per-click, unfortunately, tends to receive the least amount of attention. This often-overlooked aspect of PPC is account structure, as Melissa Mackey, Search Supervisor at gyro, explains in the following interview. A poor account structure can result in a worse click-through-rate, lower quality score, and decreased revenue. So how can … [Read more...] about Are You Ruining Your Results By Ignoring This Vital Aspect of PPC?
The One Tip That Will Save Your PPC Management Career
I promised you the one tip that will save your PPC management career, and that tip is: Be Flexible. John Lee, Director of Client Services at Clix Marketing, explains in the following interview how flexibility is key for being a successful PPC manager. Watch/ read the interview below for John's full explanation. But first... Hero Conf Countdown Only 11 days left until we … [Read more...] about The One Tip That Will Save Your PPC Management Career
Exciting Changes in adCenter
Hello fellow PPC Hero followers! Today we have some great news about some new updates in Microsoft adCenter that promise to make our daily account management just a little bit easier. As Bing adCenter moves towards more Google-like qualities in its services and interface, it'll make for more targeted account structures and even happier Account Managers! So what are these … [Read more...] about Exciting Changes in adCenter
Elite SEM Extreme Segmentation through Proprietary Bid & Campaign Management Tool
Developing a great account structure is the key to getting off on the right foot in the PPC game. The first layer of a PPC account is the campaign level. Google suggests mimicking the structure (or “sitemap”) of your site into an AdWords campaign which I highly agree with as this will be the foundation for your reporting as well. However, I believe in something called EXTREME … [Read more...] about Elite SEM Extreme Segmentation through Proprietary Bid & Campaign Management Tool
Updated Agenda – Yahoo! and 7Search to Speak at Hero Conf!
We are excited to announce that Mike McMeekin, Senior Manager, Search Optimization & Strategy at Yahoo!, Charles Meyer, Business Development Director at 7Search and Cleofe Betancourt, Business Development Strategist at 7Search will be speaking at Hero Conf! It will be a great experience listening to these professionals speak about paid search in relation to the search … [Read more...] about Updated Agenda – Yahoo! and 7Search to Speak at Hero Conf!
