Our week-long series of PPC time saving tips is now in full swing! Today I'll be discussing how Google's AdWords Editor and Microsoft's adCenter Desktop can simplify your PPC management. Being the PPC geek that I am, when Google released Editor, I thought it was the best thing since sliced bread. While I'm comfortable using spreadsheets and manually creating campaigns with … [Read more...] about PPC Made Easy: Learn How Google’s AdWords Editor and Microsoft’s adCenter Desktop Can Simplify PPC Management
Search Results for: account structure
Work Smarter, Not Harder! 6 Ways to Save Time When Managing PPC
When it comes to managing PPC accounts, there is one thing we can't seem to get enough of, and that one thing is time. There just aren't enough hours in the day to accomplish all of the tasks you need to get done! From creating detailed reports, to downloading and uploading entire campaigns, to optimizing large-scale accounts, to adjusting bids on a daily or hourly basis, all … [Read more...] about Work Smarter, Not Harder! 6 Ways to Save Time When Managing PPC
Never Get Bored With My PPC Tasks Checklist
This post is dedicated to all the PPC search advertisers out there who think they have done everything to their PPC account and still can't get the results they need to meet their goals. Just like any job out there, you can never be bored with your PPC account. There is ALWAYS something you can do to improve your performance. Below is a PPC account checklist to make sure you … [Read more...] about Never Get Bored With My PPC Tasks Checklist
PPC News Roundup for January 2, 2009
Need to save some money on PPC this year? Website Magazine has 5 solid tips for doing just that. These helpful solutions range from reviewing your match type strategy, negative keyword use, account structure, ad scheduling and even taking a look at the search engines you're using. A serious concern on the minds of many marketers is how their PPC campaigns could be affected … [Read more...] about PPC News Roundup for January 2, 2009
Long Term PPC Management – Learn How to Avoid Getting Stuck in a Rut
Managing a pay-per-click account long term is an interesting task, to say the least. Looking at the same account structure day in, day out and pulling the same reports each week takes its toll on the unsuspecting PPC manager. Without a supportive team or careful planning, it is pretty easy to get stuck in a rut! Sometimes that means you adopt a "set it and forget it" … [Read more...] about Long Term PPC Management – Learn How to Avoid Getting Stuck in a Rut
Has the Google AdWords Landing Page Quality Score Changed? Find Out!
Whenever we are reading through the dozens upon dozens of blogs that we subscribe to, we are always on the the lookout for anything pertaining to the Google AdWords Quality Score. Anyone who reads PPC Hero can attest to the fact that we love to discuss the AdWords Quality Score. So, whenever we see a post about this topic our interest is automatically piqued! On Tuesday, we … [Read more...] about Has the Google AdWords Landing Page Quality Score Changed? Find Out!
Two Match Type Strategies That Can Enhance Your PPC Performance
Last week I wrote an article about an account that we inherited that had been constructed and managed poorly. One of the strategies I called into question was separating keyword match types into unique ad groups within Google AdWords. However, we had quite a few comments from our readers stating that this is a strategy that they employ frequently with great results. This is … [Read more...] about Two Match Type Strategies That Can Enhance Your PPC Performance
Google Now Including “Real Numbers” in the Keyword Tool Results
Apparently with Google, what you ask for is what you get! As a result of advertiser feedback, Google recently added a new feature to their keyword research tool that allows you to view the actual number of search queries per keyword in addition to the green bars for estimated volume. The approximate search volume will show number of search queries for the previous month and … [Read more...] about Google Now Including “Real Numbers” in the Keyword Tool Results
Getting PPC Advice from Yahoo!? Take the Good with the Bad
Reading search marketing blogs is like a box of chocolates – you never know what you're gonna get. Today I was scrolling through my blog reader quickly reviewing the "big three" blogs. When I got to the YSM Blog, I was greeted with this headline: "Writing Effective Ads." With a smile I clicked through and began reading. Very soon into this excerpt from Yahoo!'s Smart Start … [Read more...] about Getting PPC Advice from Yahoo!? Take the Good with the Bad
Why You Are Selling Your Keyword Research Short Because You Have a Poor Research Strategy
Welcome to day one of our week-long series on keyword research! Let me sum up the theme of our series: Keyword research is the foundation upon which you build your search marketing campaigns. Yes, I know, that's the most obvious statement ever. Regardless, I'm going to keep banging away at this great analogy! What do you need to build anything from a dog house to a great … [Read more...] about Why You Are Selling Your Keyword Research Short Because You Have a Poor Research Strategy
Build a Strong PPC Foundation with Better Keyword Research
The foundation of every pay-per-click campaign is keywords. Plain and simple. Without a solid keyword foundation your campaigns will be on shaky ground. By this I mean if you don't have a well-thought-out plan for your initial keyword research, as well as continued keyword expansion, you could be hindering your PPC performance, possibly from the inception of your campaign. Next … [Read more...] about Build a Strong PPC Foundation with Better Keyword Research
Want Your Business to Be Around in 450 Million Years? Manage Your PPC Campaign Like a Shark
I was reading an article about sharks and it got me thinking about PPC management. Sure, most people's brains may not make that leap, but that's the way I roll. Sharks have been around for approximately 450 million years. Their survival is not by accident; it is a result of evolutionary instinct combined with aggressive predatory skills. And the one biological aspect of a … [Read more...] about Want Your Business to Be Around in 450 Million Years? Manage Your PPC Campaign Like a Shark
