AdWords geographic reports provide performance data by location. You can use this data to optimize campaigns by identifying the best or worst performing states, create new bid modifiers for specific cities, or examine the performance of your current targets. All of this information is vital to identifying efficiencies and growth opportunities. In this article we will cover the … [Read more...] about How To Use AdWords Geographic Data Reports
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Geographic Customizers: Feed & Ad Creation
It can be difficult to find new things to test out. Whether you’re working with an older account or one that is conservative in new ventures, geo modifier ads can be a great way to test something new within the familiar form of ad copy testing! This is a great way to micro-target your PPC audience with a bit of automation. When recently tasked with creating ads that change … [Read more...] about Geographic Customizers: Feed & Ad Creation
Not All PPC Conversions Are Created Equally – A Lead Gen Success Story
It is not uncommon in PPC, especially with lead generation accounts, to track multiple types of conversions. Within one account, you can track phone calls, lead form fills, content downloads, newsletter sign-ups etc. And, while you can attribute different values to your lead types to accurately measure performance, how do you strategically integrate optimizations that promote … [Read more...] about Not All PPC Conversions Are Created Equally – A Lead Gen Success Story
Common Problems (and Solutions) With URL Tagging and Tracking
For a more up-to-date article on this topic visit: https://www.www.ppchero.com/what-the-gclid/ In Google Analytics, there is an order to everything. I learned this the hard way. In the past, the PPC Hero team has shared with our readers some unfortunate side-effects that can happen when you combine destination URLs, tracking parameters and 301 redirects. Today I am going to … [Read more...] about Common Problems (and Solutions) With URL Tagging and Tracking
Prepare Yourself for the Future of Audience Based Advertising
Brad will be featured at Hero Conf Austin for his April 16 keynote presentation, "Personalized Marketing in an Audience Centric World". Register to see him live! Imagine you’re sitting in your house or apartment relaxing after a hard day at work. You look around and the place is a mess. You don’t have the energy to clean it; so you do what everyone else does - you pick up your … [Read more...] about Prepare Yourself for the Future of Audience Based Advertising
Ultimate Guide to Paid Search Acronyms & Terminology
Whether you’re new to the game or a seasoned account manager, PPC terms and acronyms can be difficult to digest at times. The sheer volume of terms, acronyms and technicality is enough to make even the boldest of individuals cry. The folks here at PPC Hero believe it is important to provide our readers with as much information possible, so we’ve decided to compile a … [Read more...] about Ultimate Guide to Paid Search Acronyms & Terminology
Why You Should Rethink Your Bing PPC Strategy
Okay, so we all know that Google continues to have the highest volume of searchers compared to Bing and Yahoo. In the last comScore Search Engine Share release, Google has 63.8% of the search engines share. Bing has 21.3% and Yahoo has 12.4% of the remaining search market share. In 2017, when the next market share report is released we can expect a few shifts, but we do not … [Read more...] about Why You Should Rethink Your Bing PPC Strategy
How to Visualize Last Year’s PPC Data – and Learn From It
As a PPC professional, you hold yourself accountable for developing smart strategies and delivering optimized results. It’s critical to know how your Google AdWords campaigns performed last year and what you can do differently this year to improve. With all the reports available, it should be easy, right? Sadly, there’s a catch. But Orbiter PPC Data Visualizations can … [Read more...] about How to Visualize Last Year’s PPC Data – and Learn From It
An Argument for Automatic Placements on Google Display
Don't Lose Sleep over Evil Bots Earlier this month, Larry Kim wrote a post “How to Find & Eliminate 90%+ of Click Fraud in the Google Display Network”. In the very first sentence, he asserts: “Believe it or not, click fraud in PPC marketing really does exist.” And while I do agree, click fraud does exist, you will not find me huddled over my desk in a panic trying to save … [Read more...] about An Argument for Automatic Placements on Google Display
Searching for Lost Impression Share
There are two ways that we lose impression share in our campaigns: because of rank and because of budget. (Check out the PPC Hero Article about Maximizing Impression Share: How to Use Adwords Competitive Metrics if you want a better understanding of impression share). Losing impression share due to budget is somewhat easy to mitigate by either throwing more money into the daily … [Read more...] about Searching for Lost Impression Share
Improve Your Facebook Ads With Creative Hub and Split Testing
There are many tools and 3rd party platforms that are designed to help with ad testing and creation, but they can come with a steep learning curve and expense. For someone starting out in ad testing who is learning or without budget for a new tool, these options can be out of reach. Luckily, Facebook has created what is essentially an end-to-end ad testing suite right within … [Read more...] about Improve Your Facebook Ads With Creative Hub and Split Testing
6 Things You Didn’t Know You Could Do In Google Sheets
Google Sheets is a versatile tool for PPC marketers. Whether you’re using it build reports for your clients, analyze data, or other miscellaneous PPC tasks, getting familiar with some of the lesser known functions can be beneficial. Here are the features we’ll cover in this post: Import Sitemaps Currency Conversions Sparklines Import from other workbooks Check for … [Read more...] about 6 Things You Didn’t Know You Could Do In Google Sheets
