Building a new PPC campaign from scratch can be challenging. You can easily miss keywords or add keywords without search volume. Plus, even if you have a great list of keywords, it can be challenging to organize them into tightly themed groups. Using AdWords Keyword Planner can be an excellent way to get started in building out your next campaigns. Where to Find the Keyword … [Read more...] about How To Use The AdWords Keyword Planner
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How To Better Organize Your Shopping Campaigns: Brand vs Non-Brand Segmentation
When I first pondered the notion of branded and non-branded Shopping campaigns I was a little skeptical. I wouldn’t necessarily describe myself as a perfectionist, or even a control freak; however, I’ll take a thorough initiative where I’m in the driver’s seat 10 times out of 10. Shopping campaigns, in general, are somewhat out of our complete control, so adding another level … [Read more...] about How To Better Organize Your Shopping Campaigns: Brand vs Non-Brand Segmentation
4 Tips For Troubleshooting PPC Performance
“Why is PPC performance so different from August to September?” These are the kinds of questions, that left unchecked, can send me into a bit of PPC whirlwind. My instinct is to jump to the “what”. What we will do to fix the problem. That feels easier than sifting through columns of data, trying to piece together a story. So, if you, like me, are unsure of where to start, … [Read more...] about 4 Tips For Troubleshooting PPC Performance
4 Quick Steps to Create Your Mobile App Strategy
There are several questions I get asked when advertisers or businesses are thinking about starting new mobile app campaigns. Just like paid search, it’s important to start your campaigns with a goal in order to measure value and success. Creating your mobile app strategy can be overwhelming. However, these 4 steps should help you when planning your strategy. 1. Know your … [Read more...] about 4 Quick Steps to Create Your Mobile App Strategy
Coffee Talk: Catching Up With Hanapin’s PPC Experts
It is Friday morning. Secret Jake and I walk to a little coffee shop just a block away from our office. We order Guatemalan pour-overs (we are fancy like that). We find a table and sit down only to discover it is wobbly. But we don’t move. For some reason, I feel like sitting and drinking coffee at a wobbly table is just what we need to properly talk PPC. A woman makes her way … [Read more...] about Coffee Talk: Catching Up With Hanapin’s PPC Experts
All You Need to Know to Succeed With CPA Bidding
For a newer article on this topic visit: Google Ads Target CPA Bidding: Benefits & Drawbacks Using CPA bidding is like living with an unpredictable pet. He’s as likely to bite your guest’s hand as he is to be a saint. There are mixed feelings about using Target CPA bidding. But there’s one big question: are there enough benefits to CPA bidding to … [Read more...] about All You Need to Know to Succeed With CPA Bidding
Bing Exact Match Close Variant Update and Beyond
In an effort to help advertisers reach more customers, Bing shows ads for close variations. Close variants can include singular and plural forms, abbreviations, misspellings, punctuations, word blending, accents and stemming. This can help in not only driving additional clicks where the customer intent is the same, but also save you time by not having to build and manage the … [Read more...] about Bing Exact Match Close Variant Update and Beyond
You may be a potential nightmare PPC client if…
These kinds of posts are always dangerous. I try to avoid them, to be honest, because it's difficult to walk the tightrope of tact and truth. You either end up sounding like a giant jerk that hates everyone, or you fearfully dance around feelings so much that you don't ever really say what is on everyone's mind. The purpose of this post is not simply to gather … [Read more...] about You may be a potential nightmare PPC client if…
Kicking Off and Maintaining CRO Client Relationships
Kicking off any type of relationship can be overwhelming. A conversion rate optimization (CRO) relationship is no different. You have many different aspects to juggle when you’re beginning and maintaining these relationships, including: Verticals Industry types KPIs Client personalities Site structure The list goes on and on. We’re always striving to be more of … [Read more...] about Kicking Off and Maintaining CRO Client Relationships
Did I Do That: Using the GA Effect Tool For Statistical Significance
I’m going to run a scenario by you, let’s see if this sounds familiar: “We launched display a few months ago, has this had an impact on our search traffic?” “Is direct conversion volume affected by ___?” Like Steve Urkel, you might be wondering… What’s your next step in any of the above situations? One option is to pull a simple report showing the appropriate … [Read more...] about Did I Do That: Using the GA Effect Tool For Statistical Significance
Deciding Between CPM & CPC Bidding on Facebook
In a previous blog post, fellow PPC Hero Kelsey gave everyone 3 Facebook Optimizations You Can Make Today. I wanted to expand upon her suggestion of testing out different bidding strategies and how I made a change from CPM to CPC bidding in one of my Facebook accounts. If you're managing a Facebook account that gets very few leads or conversions over a month, this will be extra … [Read more...] about Deciding Between CPM & CPC Bidding on Facebook
Time Saving Automation: Search Query Edition
Search Query Reports (SQRs) - you either love them or hate them. Nonetheless, they are an extremely important component of a PPC campaign. While you probably pull these semi-regularly (or maybe you don’t do them at all), are you getting the most out of them? With a little bit of work on the front end, you can save time by automating these reports. Once you get it all set up, … [Read more...] about Time Saving Automation: Search Query Edition
