There are hundreds of tasks you can complete in a PPC account. There are just as many mistakes you can make, if not more. Today we’ll focus on four mistakes regarding keywords. This is in no way a comprehensive list but gives the four most common areas that must be examined to keep an account running well. Targeting Too Broadly Broad match keywords are vital in finding good … [Read more...] about The 4 Common Keyword Mistakes
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Tough Decisions Vs. Decisions With Tough Outcomes
A lot of business-type folks, especially those in start-ups, talk a lot about making tough decisions. It’s typically framed as how hard it is to run a business or department and how lonely it is because you have to make all the tough decisions, but good decision makers are always meeting with people and searching out new information that will help them make those … [Read more...] about Tough Decisions Vs. Decisions With Tough Outcomes
Handling PPC Client Agreement Renewals
You’ve finally found it – an excellent client/agency relationship. So much so that you want to keep the engagement and momentum rolling with an agreement renewal. How should you (as the client or the agency) handle this? Who should lead? What questions should be asked? Never fear! Our team comes across this subject often and we’re happy to shed some light on how to make the … [Read more...] about Handling PPC Client Agreement Renewals
Do Users Actually Read Your Text Ads?
A couple weeks ago I came across an interesting tweet from Kim Thomas (@PPCkimpossible). We've been trying to debate each other, but can't b/c we agree. Who thinks users read ad copy (raise your hand)? @MaddieMarketer #ppcchat — Kim Thomas (@PPCkimpossible) June 25, 2015 Working primarily with ecommerce accounts, I believe that the actual message of the text ad isn't as … [Read more...] about Do Users Actually Read Your Text Ads?
How We Quickly And Profitably Ramped Up Spend
In November 2014, the client I manage presented me with a very difficult challenge. They needed to increase paid search spend an additional $100K over the amount they originally budgeted for. What made this challenge even more difficult was the timing. The increased budget request was made on day 7 of the month, which meant a new strategy had to be developed and implemented in … [Read more...] about How We Quickly And Profitably Ramped Up Spend
PPC Facepalm: 7 Reasons Your Ads Aren’t Working
Although Paid Search advertising is something that can be learned over time, there are always areas of performance that need further guidance. One example of this is your ad copy. Now, we’ve given you example after example of why to test, what to test, and all the elements of ad copy that you need to utilize in your PPC account. But there are still things, very basic things, … [Read more...] about PPC Facepalm: 7 Reasons Your Ads Aren’t Working
Keep Calm And Upgrade Your AdWords URLs
You may be officially freaking out that the AdWords upgraded URL updates are force migrating in less than a week. If you didn't know that, I'll give you a moment to lose it. Breathe into a paper bag, and get it together! I promise it's not hard to upgrade, and there's a strong chance you may not have to even lift a finger. So, to begin, let's check to see if you do have … [Read more...] about Keep Calm And Upgrade Your AdWords URLs
The 3i’s Of Real, Sustainable Improvement
Managing PPC can be a tough gig. Goals grow, strategies change, engines constantly “improve” their platforms, etc. It’s a special kind of madness that only mad people can love. It also requires a type of patient urgency that few have. You have to have the patience to let tests play out, wait for new clients to come in, and to understand what internal and external influences … [Read more...] about The 3i’s Of Real, Sustainable Improvement
Get More Bang For Your Buck – 6 Ways To Use Google Analytics for Ecommerce
Running an ecommerce PPC account, as you would imagine, can be quite different than running a lead generation account. In these instances, we are particularly interested in what the user is doing on the site, which products they’re looking at, and what they are purchasing. In this post, we'll review 6 ways you can make use of Google Analytics in order to improve your PPC … [Read more...] about Get More Bang For Your Buck – 6 Ways To Use Google Analytics for Ecommerce
Build And Sustain Successful PPC Relationships
While landing a new client can sometimes be viewed as the biggest hurdle in any marketing relationship, keeping the client happy and having a successful relationship is even more important. Sure, landing a client is a difficult task. You have to offer all the services they expect or need, have a pricing structure they’re comfortable with, and you’re usually up against stiff … [Read more...] about Build And Sustain Successful PPC Relationships
4 Tips To Better Diagnose Your Display Network Performance
Looking at your Display Network automatic placements history can be scary. We all “clean it up” once in a while by: Making exclusions Updating negative lists Changing bids Moving converting placements to managed But what happens when you don’t seem to see anything but a waste of money? Trying to justify that spend with saying “it builds brand and awareness” only gets … [Read more...] about 4 Tips To Better Diagnose Your Display Network Performance
On Demand Webinar – Leveraging Micro-Moments: Using PPC When It Matters Most
On Demand Webinar Leveraging Micro-Moments: Using PPC When It Matters Most Presented by Your On Demand Webinar is located below. Please be sure to bookmark this page for future access to this webinar. A webinar transcript is available below. Click here for a pdf of the webinar transcript. Webinar Transcript Kevin: Hello everyone, welcome to a webinar presented by … [Read more...] about On Demand Webinar – Leveraging Micro-Moments: Using PPC When It Matters Most
