Anyone who has been working on a PPC account for a while- whether it be your own or a client’s- probably reaches a point of inspiration deficiency. A new PPC account can be like a new toy (if you’re not as nerdy as us, as I’m assuming you are, and this does not hold true for you I apologize); it’s fun setting it up and seeing what it does and how the world responds. But after a … [Read more...] about 4 Tips For Getting Out Of Your PPC Rut
Search Results for: account+structure
Landing Page Testing: How to test and what to test
Testing your ad copy and your landing pages can significantly improve your paid search efforts. Of course, building a solid keyword base, creating an optimized account structure, and executing a well-planned bid management strategy are also crucial. However, testing allows you to understand how to optimize and improve your communication with your target audience. Conducting … [Read more...] about Landing Page Testing: How to test and what to test
How To Get a Place Page in Google and Why It’s Essential for all Businesses
So you may have heard about this new thing called, ‘Google Place Pages’. It’s a recent launch from Google basically giving users detailed information about any place in the world with an unique, individual page within Google Maps The detailed information includes any place such as businesses, attractions, cities, neighborhoods, and much more. To access these place pages in … [Read more...] about How To Get a Place Page in Google and Why It’s Essential for all Businesses
4 Pitfalls of Dynamic Keyword Insertion (DKI)
Dynamic Keyword Insertion (DKI) is an advanced feature in each major search engine that can help you create more relevant ad text by automatically inserting a search query into an ad text. When used correctly, this tool can be very helpful in increasing the relevancy and click-through rate of an ad text. But if not applied correctly, your ad can end up disjointed, confusing, … [Read more...] about 4 Pitfalls of Dynamic Keyword Insertion (DKI)
PPC Hero Landing Page Optimization Podcast – GreensBoro500.com
Today’s PPC Hero Landing Page Optimization Podcast will focus on the Greensboro500.com PPC Landing Page, submitted by Nick. Nick said in his submission that this page is about 8 months old, and conversion rates have been declining since that time. They are geotargeted such that ads only appear to searchers within a ten mile radius of their office. The PPC Hero team has … [Read more...] about PPC Hero Landing Page Optimization Podcast – GreensBoro500.com
Praise and Caution for the AdWords Opportunities Tab
Last week Google expanded the beta test of the 'Opportunities Tab' in the AdWords interface. It is now fully available in all English-language accounts. According to Google, this new feature is designed to help advertisers find more cost-effective traffic in their pay-per-click accounts. This new tab surfaced in many of my accounts last week and I started testing it. Overall, I … [Read more...] about Praise and Caution for the AdWords Opportunities Tab
Managing Successful PPC Campaigns is a Science and an Art Form
Managing paid search campaigns requires a mixture of science and art. The scale probably tips more toward the scientific elements when it comes to optimizing your performance. However, in order to create a successful, well-balanced campaign, you can't completely disregard either end of the spectrum. Here are some skills/traits that you need to manage your PPC campaign … [Read more...] about Managing Successful PPC Campaigns is a Science and an Art Form
What You Need to Know About the Google AdWords Quality Score
A Google AdWords pay-per-click campaign will not be successful unless special attention is paid to improving and maintaining your AdWords Quality Score. What is Quality Score? Well, as defined by Google: "Quality Score is a dynamic variable assigned to each of your keywords. It’s calculated using a variety of factors and measures how relevant your keyword is to your ad … [Read more...] about What You Need to Know About the Google AdWords Quality Score
The Five Elements of a Successful Landing Page
Earlier in this document, we discussed how to familiarize yourself with your client's landing page quickly. The tactics we discussed can bring you up to speed on how your client is tracking sales/leads via their contact form or phone calls. Once you have established that leads/sales are being tracked properly, what are the steps for optimizing the performance of your … [Read more...] about The Five Elements of a Successful Landing Page
Separating Your Search and Display Networks within AdWords
Simply put, the search and display networks are completely different beasts and need to be treated as such. It will save you a lot of time and headache to separate these two networks, even if they are lumped together when you inherit the account. To quickly recap, the search network refers to ads that display based on keywords entered directly into a search engine. You … [Read more...] about Separating Your Search and Display Networks within AdWords
Save Time and Effort with AdWords Editor and MSN Desktop
Time is something PPC managers just can't seem to get enough of. Therefore, when you inherit a PPC account and it's in need of major restructuring, turn to Google's AdWords Editor and MSN Desktop to make changes quickly. Google's AdWords Editor and MSN Desktop are free desktop applications that will make your PPC management a breeze. With these two applications, you can … [Read more...] about Save Time and Effort with AdWords Editor and MSN Desktop
Ongoing Management and Optimization
Create a Long-term Plan for Optimization and Expansion of the Account There are two main tactics to employ when inheriting a PPC account: optimization and expansion. These two tactics are equally important to taking a PPC campaign to the next level, but they should be approached separately because they have different intentions. In this two-step process, optimization … [Read more...] about Ongoing Management and Optimization
