One of the challenges of working in an agency environment is that, while it helps get the work done, multiple people touch an account, and you run the risk of creating inconsistencies. When you need to know that your data is accurate it’s nice to know that you and your team have taken a few minutes in the beginning to set up a system for URL building and tracking. Once you … [Read more...] about Using URL Tracking Parameters To Get More Out Of Analytics
Search Results for: account structure
A Cool (Repurposed) PPC Tool Discovery
It would be difficult to overstate the importance of a properly structured geotargeting strategy to the success of a good percentage of PPC campaigns. We’ve discussed geotargeting for PPC many times before on the blog, so if you are confused, go ahead and read about it. But to get the value out of this post you need to know that there are basically two reasons geotargeting … [Read more...] about A Cool (Repurposed) PPC Tool Discovery
Best Practices for Multilingual PPC
Launching a multilingual pay-per-click campaign is a good way to quickly have a presence in a country. Many companies do not have the resources and budgets to build multiple versions of their website based on language, but through the wonders of pay-per-click, advertisers can efficiently and effectively reach an international or bilingual audience online. The problem with most … [Read more...] about Best Practices for Multilingual PPC
Best Practices for YSM Network Distribution
Last week I introduced the expanded Yahoo (YSM) network distribution options and how to find and change your account settings. As promised, this post will focus on some best practices to restructure your Yahoo campaigns to target both search and search partners. If you are like most pay-per-click managers, your YSM account is probably a cloned export of your Google AdWords … [Read more...] about Best Practices for YSM Network Distribution
Living On The Edge: The Google Content Network
Google’s content network: it’s sort of like jumping over fourteen school buses on a flaming motorcycle. If you’re not careful and well-prepared, it can be a huge disaster. But if you can pull it off- it’s totally awesome. Impress your friends, clients, and coworkers! Tame your fear and win worldwide adoration. That might be overstating things; but in any case there’s usually … [Read more...] about Living On The Edge: The Google Content Network
Dissecting Yahoo’s Network Distribution Settings
Yahoo’s newly launched (and perhaps overdue) network distribution settings give advertisers greater control over their search campaigns. You now have the option to display ads in only Yahoo! Search, only Yahoo! Search Partners or across the entire Yahoo! Search Network. These expanded distribution options open the door for expanding your Yahoo! account with greater visibility, … [Read more...] about Dissecting Yahoo’s Network Distribution Settings
How To Get a Place Page in Google and Why It’s Essential for all Businesses
So you may have heard about this new thing called, ‘Google Place Pages’. It’s a recent launch from Google basically giving users detailed information about any place in the world with an unique, individual page within Google Maps The detailed information includes any place such as businesses, attractions, cities, neighborhoods, and much more. To access these place pages in … [Read more...] about How To Get a Place Page in Google and Why It’s Essential for all Businesses
4 Pitfalls of Dynamic Keyword Insertion (DKI)
Dynamic Keyword Insertion (DKI) is an advanced feature in each major search engine that can help you create more relevant ad text by automatically inserting a search query into an ad text. When used correctly, this tool can be very helpful in increasing the relevancy and click-through rate of an ad text. But if not applied correctly, your ad can end up disjointed, confusing, … [Read more...] about 4 Pitfalls of Dynamic Keyword Insertion (DKI)
How to Make Large Changes without Negatively Affecting Your AdWords Quality Score
One of the first instincts when inheriting a PPC account is to start making changes immediately in order to start making progress. The spirit of this instinct is great, but you need to be aware of how changes within your account can potentially harm its performance if done incorrectly and without caution. The effects of making rash changes to a PPC account are the most … [Read more...] about How to Make Large Changes without Negatively Affecting Your AdWords Quality Score
Our Greatest Hits for July 2009
The page views have spoken! Below we have gathered PPC Hero's four most visited, and hopefully most valuable, articles from July. Whether you're a new or long-time subscriber you may have missed these insightful and helpful pay-per-click management tips. Enjoy! Coming in at the #1 spot is Amber's post listing 10 easy ways to optimize your PPC landing pages and increase your … [Read more...] about Our Greatest Hits for July 2009
10 Questions You Should Ask a Potential New PPC Management Firm
You’ve either been trying to manage your company's PPC account on your own, or you have hired a general marketing person to manage the PPC account internally. Regardless, you know that more could be done to get more bank for your buck. How do you know when it’s time to hire a PPC management firm? You know more could be done. You have 50 keywords in your entire account. You … [Read more...] about 10 Questions You Should Ask a Potential New PPC Management Firm
Get More Leads by Restructuring and Optimizing Your Google Content Network Campaigns
Lately, I've been writing a series of articles on the Google Content Network. Previously, we have discussed Content Network bidding strategies; how to and why you should separate the Search and Content network distribution; how to use your performance data to create placement targeted campaigns (not written by yours truly); how to locate performance fluctuations; and I've also … [Read more...] about Get More Leads by Restructuring and Optimizing Your Google Content Network Campaigns
