Remember in June, when Bing announced the new simplified device targeting, similar to Google AdWords, was on its way? Well, today is the day that desktops and tablets are combined into one device targeting selection as it is in Google AdWords. Previously, Bing allowed advertisers to modify bids on desktops/laptops, mobile, and tablets all separately as seen … [Read more...] about New Device Targeting in Bing Ads Starts Now
Search Results for: bing
Bing Ad Preview Tool Now Can Be Used on Product Ads
Bing Ads recently updated the Ad Preview and Diagnostic Tool in their user interface. The Bing Ad Preview Tool, similarly to the Google Ad Preview Tool, is used to see what queries your ads are showing on, and to see what your ad looks like and what position your ad is in on each query. You can see if and where your ad is showing in different locations, in different languages, … [Read more...] about Bing Ad Preview Tool Now Can Be Used on Product Ads
The People vs. Bing Broad Match
The fundamental principle behind PPC is the keyword match type. It’s literally how we determine when we show our ads on the search engine results page, so understanding this concept is an important step in comprehending PPC as a whole. When I first learned PPC, it was explained to me like so: Exact match must contain the search query exactly. Phrase match requires that the … [Read more...] about The People vs. Bing Broad Match
Bing Ads Announces Release of Top Movers Feature
Yesterday, Bing announced the release of a new feature: the Top Movers feature, very similar to what AdWords offers under the “Home” selection on their navigation bar. Bing’s official release reports that the new tool will help illuminate variations in clicks and spend, pick out campaigns and ad groups that are the greatest source of these variations, and even potentially … [Read more...] about Bing Ads Announces Release of Top Movers Feature
Morning Clicks: Bing Opportunites Tool Upgraded, AdWords Puts Focus on Shopping Campaigns
Morning Clicks is your mid-week roundup of digital advertising news and notes. We're your one-stop shop for the most relevant and important news in the PPC world. Grab your cup of joe and come see us every Wednesday morning. The new and improved look for Bing Ads came with updates to the opportunities tab with advice on what to change in your Bing account. [Search Engine … [Read more...] about Morning Clicks: Bing Opportunites Tool Upgraded, AdWords Puts Focus on Shopping Campaigns
Bing Announces Changes to Interface, New Metric, and More
While we of course love Bing for its non-aesthetical properties (a wonderful personality, and always shows up to the party with a kick-butt bowl of bean dip), no one’s discouraging it from a trip to the beauty parlor. Okay, okay, Microsoft is changing more than just the interface’s appearance, as they detailed on Monday. Bing Ads will now feature: Destination URL … [Read more...] about Bing Announces Changes to Interface, New Metric, and More
Morning Clicks: Google, Bing Make Big Updates, Bing Teams Up With Twitter, Acquisio
Morning Clicks is your mid-week roundup of digital advertising news and notes. We're your one-stop shop for the most relevant and important news in the PPC world. Grab your cup of joe and come see us every Wednesday morning. Google was busy with updates this week as you can now segment Brand terms in Analytics, segment performance by distance from a location, and reach the … [Read more...] about Morning Clicks: Google, Bing Make Big Updates, Bing Teams Up With Twitter, Acquisio
Bing Ads Announces Keyword, Editor, Security, and API Updates
After last week’s steady stream of updates from Google, Bing brought to our attention that they haven’t exactly been twiddling their thumbs. Below is a list of recent enhancements to your Bing Ads experience. Opt out of exact match plurals It’s amazing the difference one little “s” can make. After all, there’s not much funny about the four humors, right? Before, if … [Read more...] about Bing Ads Announces Keyword, Editor, Security, and API Updates
Bing Ads Announces New Features For Bid Landscape
Do you love using Google’s new and improved Keyword Planner to project what kind of traffic a hypothetical Ad Group might garner before implementing it? Does it frustrate you that this same mechanism isn’t available on Bing Ads? Well disband your frustrations, noble PPC managers! Last week Bing announced that their Bid Landscape tool is now available at the Ad Group … [Read more...] about Bing Ads Announces New Features For Bid Landscape
[New Webinar!] Seven Secrets To Beating Competitors on Google and Bing
New webinar with: Let's face it, paid search is a war. The competition on Google and Bing is fierce, and search marketers are looking for any advantage to drive more quality conversions for less. But while everyone tracks clicks and online conversions to optimize campaigns and bidding, many ignore the single best way to beat competitors: tracking phone calls. When you don't … [Read more...] about [New Webinar!] Seven Secrets To Beating Competitors on Google and Bing
Morning Clicks: Bing Releases New Device Targeting, Auto Tagging, Google Makes Mobile Ad Changes, and more
Morning Clicks is your mid-week roundup of digital advertising news and notes. We're your one-stop shop for the most relevant and important news in the PPC world. Grab your cup of joe and come see us every Wednesday morning. Bing released some big news this past week. They decided Google had it right all along, and now plan to release what Google AdWords describes as … [Read more...] about Morning Clicks: Bing Releases New Device Targeting, Auto Tagging, Google Makes Mobile Ad Changes, and more
Bing: Simplified Device Targeting is Coming
Bing has officially announced that they are making the switch to what Google AdWords refers to as "Enhanced Campaigns". It appears that Bing has employed the "if you can't beat 'em, join 'em" approach here, considering in April 2013 Bing explained why they would not be switching over to "enhanced campaigns". Presumably, the ability to run AdWords campaigns in Bing Ads with … [Read more...] about Bing: Simplified Device Targeting is Coming
