Brand recognition and better sales rates are directly dependant on organic and paid search results. Organic search results could be greatly improved with on-page and off-page SEO, specifically by gaining organic backlinks. Meanwhile, paid search results depend on the PPC ranking on Google, Bing, or other search engines. Even though there is no direct interconnection between … [Read more...] about Are PPC Ads Counting Google Organic Backlinks?
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Web Accessibility and Compliance: Essential for Users, Good for SEO
The real-world impact of inaccessible channels and content is devastating for millions of people. Lack of equal access to information fosters extreme isolation. It silences far too many people, and yet the majority of site developers, content creators, and SEOs fail to do the basics to make their websites accessible. In the early ‘90s, brands were FORCED to install … [Read more...] about Web Accessibility and Compliance: Essential for Users, Good for SEO
How To Increase Conversion Rates By Maximizing Search Intent
A high conversion rate is crucial to the success of your business. If you’re focused on content marketing, you need to get user intent right. When your content aligns with user intent, you’ll get more clicks from Google, people will stay longer on your page, and fewer people will bounce. Moreover, in time you can make content rank with less effort. … [Read more...] about How To Increase Conversion Rates By Maximizing Search Intent
Seven Facebook Ad Examples to Inspire Your Campaign
There are many Facebook ads to choose from when promoting your brand on the popular social media platform. All come with their advantages and disadvantages; therefore, it is vital to know the type of advertising campaign you wish to run. Understandably, this can be a hard decision to make, especially if it is your first time creating a Facebook ad campaign. But not to worry, … [Read more...] about Seven Facebook Ad Examples to Inspire Your Campaign
8 Types of Google Ads Extensions For Higher CTR
Google Ads extensions help advertisers show more useful information in their paid ads and increase SERP real estate, leading to an increase in CTR. Think about phone numbers, addresses, additional links to pages, and much more. Using appropriate ad extensions will boost the CTR which leads to a higher Quality Score. This means your CPC will go down, and your ads can get more … [Read more...] about 8 Types of Google Ads Extensions For Higher CTR
How to Enhance Your PPC System with Artificial Intelligence
It’s impossible to talk about modern marketing without mentioning such strong trends as the use of artificial intelligence. AI is changing paid advertising while also introducing new opportunities for marketers. Experts predict that AI and machine learning will generate up to $2.6 trillion in value by solving problems associated with sales and marketing over the next three … [Read more...] about How to Enhance Your PPC System with Artificial Intelligence
CPA (Cost Per Attention)
Hey! Excuse me. May I have a moment of your time? This piece talks briefly about attention, not necessarily how to get it but once you have it, the importance of using and caring for it in the most considered way. The concept is not a new idea but an initial intention that has seemed to have gotten lost in the accelerated growth of the advertisement industry in recent years. … [Read more...] about CPA (Cost Per Attention)
A Letter to New Digital Marketers
Entering into an industry you don’t have too much experience in can seem intimidating and almost impossible to someone starting out. At least that’s what was running through my mind before getting my first digital marketing position. Before starting as a Paid Media Specialist at Brainlabs in the latter half of 2020, I was working in the hospitality industry and hopping … [Read more...] about A Letter to New Digital Marketers
What a Post-Pandemic Marketing Strategy Should Look Like
In early 2020, non-essential vendors and workplaces closed their doors, events became virtual, and e-commerce boomed. Now, as the world continues its journey towards looking more like it was 15 months ago, marketers again need to think strategically about their next move. While the future can’t be predicted as such, we can use previous learnings and follow current trends … [Read more...] about What a Post-Pandemic Marketing Strategy Should Look Like
How To Merge Your Adobe & Google Data For Making Audience Bid Adjustments
It is inevitable that one of your clients will use Adobe as their source of truth, which can throw a wrench into ways you can test across your account. Let this be a source of how I have found a workaround to marry the data for tests. In my case, I have been working with a client who doesn’t rely on Google pixels to track their transitions or revenue, thus making any … [Read more...] about How To Merge Your Adobe & Google Data For Making Audience Bid Adjustments
Amazon PPC Management: How To Get The Best On Budget
Amazon is one of the largest digital marketplaces for online retailers in the world. This platform also offers marketing and advertising services for both vendors and sellers. Amazon advertising services might be exactly the right thing that meets your brand’s needs due to its vast audience and experience. Amazon Advertising offers the PPC (pay-per-click) model that is … [Read more...] about Amazon PPC Management: How To Get The Best On Budget
March 2021 Updates to Paid Media Platforms
In this monthly post, we bring you the latest from all of the major platforms. Google Ads What: Drive Leads with Hotel Property Promotion Ads Details: Property Promotion Ads are now available globally. Previous to this launch, direct participation in property promotion ads was done through an allowlist. They show prominently in search results for geographical … [Read more...] about March 2021 Updates to Paid Media Platforms
