We are always looking for more ways we can provide valuable info and insights to the digital marketing community. In our quest, we've been developing industry specific reports over the last few months that pull together paid media trends across a number of platforms - Google, Bing, Facebook, Amazon, etc. In our newest report, we focus on ecommerce. The report covers trends … [Read more...] about New Release! Paid Advertising Trends for Ecommerce Marketers
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4 Ways You’re Not Utilising AI Properly In Your PPC Campaigns
By now you might have seen a thousand articles telling you why you need to use AI (Artificial Intelligence) for PPC. I should know. I’ve written a good few of these articles myself, preaching the benefits for businesses of all sizes. If you’re unfamiliar with them, let me remind you that AI is: Fast, able to save you time and give you more hours to get your work done. … [Read more...] about 4 Ways You’re Not Utilising AI Properly In Your PPC Campaigns
6 New Jobs on the PPC Hero Job Board
New jobs have been posted to PPC Hero's Job Board, including new positions open at Workshop Digital, RyTech, Enilon & Hanapin Marketing. Here's a brief look at some of the positions available: Workshop DigitalRichmond, VARole: Senior Pay Per Click (PPC) Analyst We need a hungry, tenacious PPC professional. We need someone who can effectively communicate … [Read more...] about 6 New Jobs on the PPC Hero Job Board
Major Social Ad Platform Updates: 2019 Recap
The amount of new features and updates that have been rolled out in 2019 has been overwhelming. We can all agree on this, but can we agree on which updates are going to have the largest impact on the Paid Social advertising industry? Here is my roundup of the top updates from 2019 across the two major platforms: Facebook and LinkedIn. Facebook Transparency … [Read more...] about Major Social Ad Platform Updates: 2019 Recap
Google Ads & Microsoft Ads Certification Made Easy
The word “certified” has a nice ring to it, doesn’t it? It proves you know something about something and that you’re qualified to do a job. When you’re not certified, bad things can happen. For example, if you were to hire an uncertified accountant, they could botch your taxes so badly that the IRS seizes all of your belongings. You, your wife, and your two children would be … [Read more...] about Google Ads & Microsoft Ads Certification Made Easy
2020 PPC Un-Resolutions: What Not to Do in the New Year
As the New Year approaches, everyone loves to talk about what they are going to do differently, things they want to try, and new habits they want to have. This is what I call; Resolution Vomit. What people don’t talk about as much are the things you shouldn’t be doing as the new year starts, so today I am going to cover some common PPC mistakes you will want to avoid making. … [Read more...] about 2020 PPC Un-Resolutions: What Not to Do in the New Year
9 New Jobs Posted on the PPC Hero Job Board
New jobs have been posted to PPC Hero's Job Board, including new positions open at Go Local Interactive, Workshop Digital, Brand Value Accelerator, Hanapin Marketing, SG Services, FindLaw, Rakuten Marketing, and Dyad. Here's a brief look at some of the positions available: Go Local InteractiveOverland Park, KSRole: SEO Specialist As a Search Engine … [Read more...] about 9 New Jobs Posted on the PPC Hero Job Board
How to Pivot Paid Search Data in Excel
Learning how to use Pivot tables in your PPC reporting helps you find insights in a quick and easy manner. I create Pivot tables to look at how our campaigns are performing across different marketing platforms for brand, non-brand, and specific client goals. Let’s dive into how you can feel confident with your data and start pivoting your way into data analysis. The … [Read more...] about How to Pivot Paid Search Data in Excel
Programmatic Guide: Google Campaign Manager
Advertising in a new platform can be intimidating. Knowing where to start, what steps to complete, and how to complete each step can often stop advertisers from trying new platforms. This guide will walk you through the step-by-step process of creating campaigns in Google Campaign Manager (GCM). Defining Programmatic Advertising Before we walk through the step-by-step guide, … [Read more...] about Programmatic Guide: Google Campaign Manager
October Updates to Paid Advertising Platforms
In this monthly post, we bring you the latest from all of the major platforms. Google Ads What: Google rolls out conversions by time reporting Details: Reporting can now be viewed based on the date in which the measured action took place. Impact: Previously, Google Ads prescribed the conversion action to the date of the click. Much like Google Analytics, this update allows an … [Read more...] about October Updates to Paid Advertising Platforms
How to Grow a Startup With Paid Search on a Low Budget
If you want your startup business to succeed, you can’t wait for your SEO marketing strategies to bring in your desired traffic. Time is of the essence. Fortunately, you have a tool like the PPC to give your startup a kick start. With the right PPC advertising campaign, you can increase the organic traffic of your website. Your startup business needs solid proof of concept. … [Read more...] about How to Grow a Startup With Paid Search on a Low Budget
[Hero Academy Video] Targeting the Right Audience in Microsoft Advertising
Search has gone through an evolution. As marketers, we used to be focused on keyword targeting and what someone was searching for at that time. But now the focus has shifted on the people we’re trying to sell to and what we know about them. We’re more focused on how to connect with them and figuring out where they are in our customer journey. With this evolution has come a wide … [Read more...] about [Hero Academy Video] Targeting the Right Audience in Microsoft Advertising
