Learn more from Sergio live at Hero Conf Austin, April 16-18. The PPC game only gets more challenging as time goes by. Each year, it becomes exponentially more difficult to gain an edge on your competition. To maintain your lead, you need to deploy strategies your competitors don’t even have on their radars. Do that and you’ll get them scratching their heads, wondering what … [Read more...] about 3 SEM Tests To Take Your Strategy To The Next Level
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Demographic Targeting in Apple Ads
We’ve all been there: after launching your discovery campaign, it’s time to check out your data to see how audiences reacted to your campaign strategy. Typically, you’d run a demographics report and see how different ages and genders performed against your KPI’s, and then target the high performing audiences at a greater bid or increased budget or not at all. Different … [Read more...] about Demographic Targeting in Apple Ads
4 Tips to Conquering Amazon Product Ads
To say that I am a fan of Amazon is probably an understatement. I search for products on Amazon at least once a day if not more, especially in the midst of wedding planning. As a consumer, I find it easy, efficient, and the possibilities are endless. Below is a diagram of the way [I believe] a purchase happens on Amazon. In my world, by searching for one product, I … [Read more...] about 4 Tips to Conquering Amazon Product Ads
Amazon Updates AMS Reporting Abilities
If you have ever used Amazon Marketing Services (AMS), Amazon’s PPC platform, I guarantee you remember the absolute hassle of pulling a report for a campaign. Getting account level reports wasn’t even an option. It made managing a difficult task and getting a high-level view of an account nearly impossible. Luckily, the Amazon reporting gods have smiled upon us. We can now … [Read more...] about Amazon Updates AMS Reporting Abilities
5 Things to Make You Better at PPC Marketing
I Love Us I love the PPC community. We are funny, smart, and, for the most part, do our work without much hubris. And one of the greatest things about PPC Hero is this: we are dedicated to making the funny, smart, humble PPC community better. PPCers are very much interested in knowledge-sharing and the old adage “a rising tide lifts all boats”. So in this post, I am going to … [Read more...] about 5 Things to Make You Better at PPC Marketing
Large PPC Account Conundrums: Data Management
Large PPC accounts can be fun to work on, but a common frustration is how to manipulate and gather insights from mountains of data. In order to take advantage of said data, you need to be able to easily (and quickly) pivot, label, group, sum, etc. In this post we’ll walk through a few options to make your data easier to manage. The Problem In a nutshell: tons and tons and tons … [Read more...] about Large PPC Account Conundrums: Data Management
Common Problems (and Solutions) With URL Tagging and Tracking
For a more up-to-date article on this topic visit: https://www.www.ppchero.com/what-the-gclid/ In Google Analytics, there is an order to everything. I learned this the hard way. In the past, the PPC Hero team has shared with our readers some unfortunate side-effects that can happen when you combine destination URLs, tracking parameters and 301 redirects. Today I am going to … [Read more...] about Common Problems (and Solutions) With URL Tagging and Tracking
Ultimate Guide to Paid Search Acronyms & Terminology
Whether you’re new to the game or a seasoned account manager, PPC terms and acronyms can be difficult to digest at times. The sheer volume of terms, acronyms and technicality is enough to make even the boldest of individuals cry. The folks here at PPC Hero believe it is important to provide our readers with as much information possible, so we’ve decided to compile a … [Read more...] about Ultimate Guide to Paid Search Acronyms & Terminology
Google Tag Manager Basics for Beginners
Why Account Managers Need to Know GTM Basics As an account manager, I believe in being able to handle most things myself, within reason. While having Google Tag Manager knowledge is not a requirement of my job it feels very necessary, plus it’s fun. I have had clients that fall into different parts of the spectrum, but a few reasons you may want to get the basics down: … [Read more...] about Google Tag Manager Basics for Beginners
How I Increased Non-Brand PPC Profits by 650%
The ultimate goal of most companies is to grow. How do we grow our brands? We increase the profitability of the company and strategically reinvest those profits into the company. That means our #1 question as digital marketers should be, "How do I increase the profitability of our PPC campaigns?" We often forget to step back and ask that question directly. However, we spend … [Read more...] about How I Increased Non-Brand PPC Profits by 650%
The Case For PPC Creative In Multiple Languages
For many advertisers, business boundaries extend far beyond the borders of their home country. Once leaving the safety of the primary market, it's likely that advertisers will need to explore multilingual account coverage. Many advertisers will attack this expansion opportunity by going one of two routes: Door #1: The "close enough" by running duplicated English campaigns … [Read more...] about The Case For PPC Creative In Multiple Languages
Why My PPC Clients Use Call Tracking
In PPC it is important to know how many leads you have and where they come from. This is simple enough to do in AdWords if you are only using Google as your paid channel or Google Analytics if you have more than one marketing channel. Another question my clients ask about their leads is “How good is that lead?” Because of this, my clients use call tracking and as a marketer, I … [Read more...] about Why My PPC Clients Use Call Tracking
