Google AdWords has been the leading PPC network for the last 15 years because of the number of searches, sites on the GDN, and their continued leadership in the digital space. Even with this, it is easy to think AdWords should be at the forefront of every PPC plan, but there are scenarios when you should look to alternatives for results. There are three main reasons you might … [Read more...] about 10 Advertising Options that Aren’t Google AdWords
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Our Favorite PPC Updates for 2017 [so far]
Every month, the PPC pros at Hanapin do a day of training that includes the newest updates and features our team needs to know. We know how hard it is to keep up with the consistent changes in the PPC world - even the most seasoned pros can miss things! In this new webinar, Hanapin experts, Alka Du Mont and Zach Bruner, will pull together all the newest and most important … [Read more...] about Our Favorite PPC Updates for 2017 [so far]
Using Supermetrics To Report PPC Projected Lag Revenue
Do you ever wonder why your Analytics revenue for the month is higher than your AdWords revenue during the same time period? Wouldn't AdWords be more likely to give itself credit? What is more than likely occurring in this situation is that Analytics is attributing revenue to the current month from clicks that occurred last month, while AdWords attributes that revenue back to … [Read more...] about Using Supermetrics To Report PPC Projected Lag Revenue
Thoughts About PPC Conversion Tracking
Conversion tracking plays such an important role in measuring the success of paid search performance. However, how many times do you revisit the goals and check the tracking? Most of the time, you should only have to setup conversion tracking once and you can forget about it. Or can you? It may be a good idea to go back on occasion and double check the tracking. Audit Your … [Read more...] about Thoughts About PPC Conversion Tracking
3 AdWords Features You Are Underutilizing
Few industries evolve, adapt, and integrate new tech quicker than paid search. Capitalizing on this dynamic environment is a significant aspect of the daily challenges account managers face. Whether the news comes from Inside AdWords or via a Google Representative's beta deck, the announcement of upcoming changes typically triggers a flurry of excitement and preparation. … [Read more...] about 3 AdWords Features You Are Underutilizing
5 Tips for Measuring Social Ad Success
62 Percent of Small Business Owners Say Facebook Ads Don't Work. Results of this study were released by Small Business Trends earlier this year. Inc.com followed up on this study begging the question... Is it user error. This alarming stat was recently presented in an industry update training and prompted a dive into how businesses, both big and small, can measure social … [Read more...] about 5 Tips for Measuring Social Ad Success
5 Steps To Master Facebook Projections NOT Predictions
“Tell me how much I should spend in Facebook and what results I can expect.” This sentence is one we hear frequently from our clients. I used to cringe every time I heard this sentence. When I would hear it the over-analytical side of me would take over and freak-out because A.) I knew the volatility of Facebook’s ever-changing platform, varying audiences, and fewer metrics … [Read more...] about 5 Steps To Master Facebook Projections NOT Predictions
The 7 Things You Wish You’d Known About Facebook
We’ve all been there before - the first time you try a new advertising platform. While there are general consistencies you can prepare for using past experience, there are always learning curves to any new channel. Facebook hosts over 1.87 billion monthly active users as of 2017. No one is arguing that Facebook is a legitimate social media platform, or even that advertising … [Read more...] about The 7 Things You Wish You’d Known About Facebook
Building An Automated PPC Spend Tracker In Google Sheets
With yesterday’s webinar on efficient data analysis through Google Sheets, as well as Tuesday’s post pitting Excel features in their very own March Madness tournament, this week on PPC Hero we’ve highlighted one of the most important pieces of the digital marketer’s toolbox: spreadsheets! Today, we’ll continue the trend by showcasing an application of Google Sheets, utilizing … [Read more...] about Building An Automated PPC Spend Tracker In Google Sheets
A Pool Party, Lucky Strike, and Hundreds of PPC Geeks
Have a Little Fun While You Build a Powerful PPC Network Hero Conf Los Angeles is one short month away. We've told you about the 5, industry-leading keynotes from brands like Facebook, Google and Bing. We've shared the 41 sessions on paid search, social, mobile, programmatic, CRO and more. We touched on the Hero Conf Advanced Track and all new Career and Agency Growth … [Read more...] about A Pool Party, Lucky Strike, and Hundreds of PPC Geeks
5 Second Survey: Do You Trust Your Metric Sources?
Ok PPC Heroes! Hanapin is working on a new report and we need your opinion. Do you trust your metric sources? Meaning, do you trust the metrics that Google AdWords, Google Analytics, Facebook, Bing, Pinterest, Youtube, etc give you? Do you only trust them sometimes or do you use them as guidance only? Do you not trust them at all? This short survey will literally take you 5 … [Read more...] about 5 Second Survey: Do You Trust Your Metric Sources?
Capture User Attention On The SERP And Hold It On The Landing Page
It’s all about attention folks. On a Google SERP, we’re trying to pull in a user by using the words they’ve used and are scanning for along with various other tactics. On Facebook, we’re trying to hook our users into an action while they sit in a mindless browsing mentality. The underlying and crucial principle here is attention. If you can’t catch a user’s attention, … [Read more...] about Capture User Attention On The SERP And Hold It On The Landing Page
