We’ve all been PPC-ing And we’ve all got bids to make We don’t know what this year will bring So we blog and hope it takes! (If you try really hard, those lyrics can be sung to the tune of Santa Claus is Coming to Town. If it doesn’t work the first time, try harder. I’m not Beethoven.) This is my selfish intent for this blog post: I hope the geniuses behind each of the … [Read more...] about My 2017 PPC Platform Wish List
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Reflections Of A PPCer At The End Of The World…Errr, 2016
2016 was a great year for PPC. I know that's an odd way of beginning an article about 2016 since let's be honest, 2016 was pretty much a terrible year in many aspects. Perhaps there is some yin-yang action happening behind the scenes connecting PPC to the real world? Whatever it might be, digital marketing in 2016 grew overall in terms of spend, social media advertising … [Read more...] about Reflections Of A PPCer At The End Of The World…Errr, 2016
How to Master the Mobile Market in 2017 [Webinar Confirmation]
You're All Set! You're now registered for Hanapin's webinar, How to Master the Mobile Market in 2017. Check your email now for a link to join the webinar. Know of a fellow PPC fan who would also love this webinar? or Email It » Other Resources You Might Like: 5 Ways to Deliver the Best Mobile Experience Top 6 Ways to Get the Most out of Mobile … [Read more...] about How to Master the Mobile Market in 2017 [Webinar Confirmation]
On Demand Webinar: How to Master the Mobile Market in 2017
More about this Webinar We’ve watched as PPC has increasingly focused more on mobile. Google and Bing are changing their algorithms, desktop is flying out the window in some areas, and having a mobile-friendly site is vital to PPC survival. We know that mobile is hot right now, but how can you measure it, and how should you adjust your mobile marketing strategies for the best … [Read more...] about On Demand Webinar: How to Master the Mobile Market in 2017
Thank You Notes: Acknowledging The Most Significant PPC Updates Of 2016
It’s that time of year when we all get a little bit retrospective. Maybe it is the changing of the seasons. Maybe it is the prospect of returning to one’s home for the holidays. The snow. The spirit. We look fondly (or maybe begrudgingly) upon the past year and pat ourselves on the back for getting through it in one piece. Before we set sights on what is to come in 2017, let us … [Read more...] about Thank You Notes: Acknowledging The Most Significant PPC Updates Of 2016
On Demand Webinar: PPC Predictions and Trends You Need to Know in 2017
More about this Webinar 2017 is on everyone’s minds, so we’ve been watching PPC trends closely in order to give you a heads up about what the future holds. What type of content is going to make the biggest splash on social? What features can you be on the lookout for? Where is ad tech going in the coming year? We’ve got the expert predictions for you. In this webinar … [Read more...] about On Demand Webinar: PPC Predictions and Trends You Need to Know in 2017
How To Optimize PPC Campaigns That Are Limited By Budget
In AdWords and Bing, getting alerted about paid search campaigns that are limited by budget are pretty commonplace. If I had a nickel for all the campaigns I have seen that were limited by budget, I would ask "where are these coins coming from and can we talk about 2016 inflation?" When you think of these budget limitations, you might feel inclined to internalize these red … [Read more...] about How To Optimize PPC Campaigns That Are Limited By Budget
Social Media Demographic Strategy Tips for 2017
Tis the season for holiday cheer, mistletoe and digital marketing planning for 2017! With all the discussions around digital budgets and strategy for 2017, are you sure your business is utilizing the right channels for your target audience? It’s no secret AdWords and Bing work great for pay-per-click advertising but if paid social platforms are not on your 2017 radar, you … [Read more...] about Social Media Demographic Strategy Tips for 2017
The Evolution of Hero Conf
Where did Hero Conf come from? What was the idea behind creating an event that caters to such a specific group of advertisers in an already crowded market? It's a pretty interesting story, actually. One that informs a lot of what you see when you attend our events. In 2012, the market was ripe with digital advertising content. For those who worked across SEO, SEM and PPC, … [Read more...] about The Evolution of Hero Conf
Brand New Bundles for Marketers in Retail, Travel, and Lead Gen!
In a time that was not so long ago, we used to do what we called "toolkits." A combination of whitepapers, webinars, infographics, blog posts, podcasts, etc. on a particular topic. Topics ranged from Excel to Facebook to Analytics to even one for Hiring An Agency (Hanapin is a PPC agency - how could we not??)! If you want to see any of those distant, yet still fabulous … [Read more...] about Brand New Bundles for Marketers in Retail, Travel, and Lead Gen!
How AI Is Shaping The Future Of PPC – Hero Conf London Takeaways
Last week's Hero Conf London event showcased dozens of excellent speakers who all made thought-provoking points. However, the most memorable moments for me were when the speakers gave their best prediction of the future. Sophie Newton of Brainlabs spoke on the future automation of PPC during her opening keynote. Various other speakers then followed up with more … [Read more...] about How AI Is Shaping The Future Of PPC – Hero Conf London Takeaways
Embracing The Dark Side Of Negative Keywords
I have been waiting for a long time to tell you about my dark side. I don’t want you to be scared and you don’t have to send a tweet of concern to @JeffAllenUT, but let’s talk about my love of negativity. Negative keywords, that is! In this post we are going to talk about all things negative: What are negative keywords? How can we find negative keywords? How can we … [Read more...] about Embracing The Dark Side Of Negative Keywords
