Whether or not you've been to one of our events before, we're excited to share that you're in for an all-new, all-PPC experience, at Hero Conf Los Angeles. And if you love the amazing posts you read here at PPC Hero, we know that Hero Conf is the learning experience for you. We're headed to the JW Marriott Los Angeles LA Live, April 18-20 for our 6th annual event, and … [Read more...] about Introducing the All-New Hero Conf Los Angeles
Search Results for: bing
The Ins And Outs Of PPC Account Expansion
I am obsessed with structures. As a kid I would dump out my blue plastic garbage can full of Legos in the middle of the living room and build for hours. Build. Take apart. Re-build. Then there were the times when the thousands of little pieces weren’t enough. I wanted to see just how much I could build so I’d pull the crumpled dollar bills out of my porcelain piggy bank, head … [Read more...] about The Ins And Outs Of PPC Account Expansion
3 Quick Facebook Optimizations To Charge Up Your Performance
If you’re coming from AdWords or Bing, Facebook can seem like it lacks many customization options. The lack of options can leave advertisers feeling like they lack control in how their campaigns are behaving. Some of the lack of customization seems to be by design as Facebook likes to guide users toward its auto-optimized bidding and ad serving tools, but there are a number … [Read more...] about 3 Quick Facebook Optimizations To Charge Up Your Performance
3 Questions You Need To Answer Before Beginning Paid Advertising
So you’ve you decided you want to start PPC advertising, but now you are asking, “Where do I start?” 3 of the most common questions you should ask are: Where should I advertise? How much should I spend? What should my goals be? We will discuss these questions and hopefully give you some answers to help you get started. 1) Where Should I Advertise? When it … [Read more...] about 3 Questions You Need To Answer Before Beginning Paid Advertising
Road Trip – 5 Tips For Creating International Campaigns
I just spent a week in my birthplace of Scarborough, Ontario, and I was surrounded by stories about the hometown hero Andre De Grasse and the emotional last show from the Tragically Hip and so much Justin Trudeau contemplation. I was also immersed in very specific paid search advertising based on my IP address. I was amused that while looking at the same search … [Read more...] about Road Trip – 5 Tips For Creating International Campaigns
Discover 3 Levels Of Geo Targeting For Beginners, Intermediates, & Experts
In paid search, setting geographic targets is day one. Whether it’s to exclude places you cannot sell or serve or to specifically target your primary customer base, the implementation of geo-targets is on the must-do list for a proper PPC campaign. Having cleared that up, we’re now onto the next layer of questions: Intro: How to I create this kind of targeting? … [Read more...] about Discover 3 Levels Of Geo Targeting For Beginners, Intermediates, & Experts
Workshops for Every Type of PPC Hero
While Hero Conf as a whole will be an intense and productive dive into the world of PPC, past attendees tell us the most valuable part of our events is the dedicated time with PPC pros discussing the most pressing issues facing their accounts or agency today. At Hero Conf London, 24-26 October, we have three incredible workshop options to help you be the best PPC Hero you can … [Read more...] about Workshops for Every Type of PPC Hero
Expanded Text Ads: 7 Million Clicks Say They’re Underperforming
On Tuesday, AdWords released one of the biggest updates in the history of the platform with expanded text ads. If you haven’t seen all the chatter across the web then know that you can now create new ads that have (2) 30 character headlines, a single 80 character description line and two breadcrumb fields to enter extra keywords in your display URL called Paths. AdWords … [Read more...] about Expanded Text Ads: 7 Million Clicks Say They’re Underperforming
View Ad Creative Through The Eyes Of Your Searchers
Making decisions for PPC initiatives can be stressful. Within the industry, we toss around “best” and “common” practices like confetti. We are purveyors of patterns. Collectors of congruency. Emperors of efficiency. However, we lack perfect vision into the future and have to rely on 20/20 hindsight. For example, we rethink a campaign structure after performance doesn’t … [Read more...] about View Ad Creative Through The Eyes Of Your Searchers
4 Common Questions Prospects Ask Me During The Sales Process
We’re now more than half way through the year and already there have been many changes within digital marketing. Google’s Performance Summit yielded many updates, including: Expanded text ads Bid adjustments by device Demographics for Search Ads Pinterest has turned the advertising corner, growing into a strong player within the market and Programmatic continues to … [Read more...] about 4 Common Questions Prospects Ask Me During The Sales Process
Mobile Price Extensions Rolling Out In AdWords
Google seems to be celebrating an unofficial “Christmas in July” this year. On Monday, the official AdWords blog announced another new addition to the mobile marketer’s tool chest: the long-awaited price extensions! As more and more users turn to mobile for research and purchase decision help, the need to qualify clicks grows ever more significant. Google’s new price extensions … [Read more...] about Mobile Price Extensions Rolling Out In AdWords
The 2016 Top 25 Most Influential PPC Experts
The time has come again Heroes! After a month of voting, rigorous research and data analysis, we are excited to announce the wildly anticipated list of the Top 25 Most Influential PPC Experts for 2016. We release our newest edition of the Top 25 every summer—it’s a nice way to honor some of the hardest workers in our tight-knit community. We also included the Top Rising … [Read more...] about The 2016 Top 25 Most Influential PPC Experts
