You're All Set! You're now registered for Hanapin and NinjaCat's webinar, Keeping Your Sanity with PPC Reporting: Hacks For Structure and Analysis. Check your email now for a link to join the webinar. Know of a fellow PPC fan who would also love this webinar? or Email It » Other Resources You Might Like: 3 Ways To Improve Your Bing Ads Reporting … [Read more...] about Webinar Confirmation: Keeping Your Sanity with PPC Reporting
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How To Get Stellar Results From Facebook And Instagram Remarketing
I am quite sure some PPC specialists are not fully utilizing the Facebook and Instagram advertising platform. A few weeks ago, I had a meeting with one of my clients to ascertain the progress of business. For clarity, I do manage his AdWords account and his company is one of the top retailers in his sector. The client was happy, saying that things were going really well and … [Read more...] about How To Get Stellar Results From Facebook And Instagram Remarketing
Summertime Sadness – How To Adjust For Seasonality In PPC
As we approach the summer months, many businesses are either ramping up or pulling back on PPC and other marketing efforts. It is crucial that as the agency, we fully understand seasonality and the underlying business cycles that drive these decisions. This insight helps us determine strategy and tactics to get the highest impact possible out of paid efforts. Today, we’ll go … [Read more...] about Summertime Sadness – How To Adjust For Seasonality In PPC
Shopping Ads Confession: I Think Custom Labels Are Overrated
I have a confession to make. I rarely use custom labels in Shopping ads. I realize that, in PPC-land, this is akin to admitting I don’t have my attribution models fully worked out per client, or even that I don’t think Enhanced Campaigns were 100% evil (2 more confessions, btw... might as well get them all out there at one time). That being said, you may now stop … [Read more...] about Shopping Ads Confession: I Think Custom Labels Are Overrated
A Superhero Recap: Hero Conf Philadelphia
I had to start off this post with this awesome tweet by Mary Hartman, because it's such a perfect analogy to the end of every Hero Conf. We meet awesome new people, learn ground-breaking insights, and end up with amazing experiences and memories that we get to reminisce on for years to come. The only difference is - you'll never get too old for this Summer Camp!! This year, … [Read more...] about A Superhero Recap: Hero Conf Philadelphia
The Basics Of Setting Up A Paid Search Campaign
We all have tasks that reside in the Wild West fringes of our calendar, where idealistic intentions cross arms with FOMO. For those that have been asleep for the last couple of years, FOMO is the fear of missing out. When you are a small business owner or just getting started in the world of marketing, that fear of not jumping on the latest trends can result in product … [Read more...] about The Basics Of Setting Up A Paid Search Campaign
How To Use AdWords Filters To Improve Account Efficiency
One of the key takeaways I left Hero Conf Philadelphia with is the speed and urgency with which we need to work on our PPC accounts. If we’re slow making changes, we miss opportunities to improve account performance. Lost opportunity means our stakeholder’s top and bottom lines are negatively impacted. One way to increase how quickly I work in accounts is to use AdWords … [Read more...] about How To Use AdWords Filters To Improve Account Efficiency
All That Glitters Isn’t PPC Gold
I have been in the PPC industry just long enough to realize that we are entering the Golden Age of digital advertising. Social platforms are allowing us to interact with consumers in a whole new way. Programmatic gets ads in front of specific audiences like never before. Bing and Google constantly change the ball game for us. You and I, the PPC Heroes, we aren’t just managing … [Read more...] about All That Glitters Isn’t PPC Gold
We’re off to Philly, and You Can Still Come!
Hero Conf Philadelphia starts Sunday at the Pennsylvania Convention Center. All your PPC friends will be there. That means you have until Friday to claim your seat at the World's Largest All-PPC Event and join in. We've finalized the schedule, the networking and the fun, and we hope you can still make the time to be part. The biggest names and brightest minds in PPC … [Read more...] about We’re off to Philly, and You Can Still Come!
New! 6 OnDemand Webinars & Slides Featuring Hero Conf Speakers!
Hero Conf is a killer annual conference, offering its attendees cutting edge tactics and inspiring insights from some of the brightest minds in PPC. At Hanapin and PPC Hero, we get the pleasure of working with many of these speakers all year round through webinars. Sign-up now to watch 6 different on demand webinars featuring speakers at this year’s Hero Conf and from past … [Read more...] about New! 6 OnDemand Webinars & Slides Featuring Hero Conf Speakers!
Analyzing Facebook Performance Thru Multi Channel Funnels
When judging Facebook performance it’s easy to look at last click (or last non-direct click) data and assume Facebook isn’t performing as well as other platforms. It’s then easy to conclude that you should either reduce the budgets in Facebook or, worse yet, pull out of the platform entirely. Yet, Facebook as a social platform with its rich media ad formats and a vast … [Read more...] about Analyzing Facebook Performance Thru Multi Channel Funnels
Maximizing Trade Show & Expo Sales with PPC
As the hosts of our own PPC conference Hero Conf, we know how much time and planning goes into organizing events. If you or your clients’ businesses are hosting an exposition or trade show, utilizing PPC can help lift your ROI. In this post, I’ll be explaining 4 crucial steps that have lead to success for our clients when building a PPC strategy for promoting ticket sales for … [Read more...] about Maximizing Trade Show & Expo Sales with PPC
