There are many optimizations to be made in the daily life of account management. In Google AdWords and Bing Ads, specifically, you have a wide selection of bid adjustments, budget changes, and settings revisions to choose from. But one of the most significant and potentially impactful is that of the search term report. Your search term report, formerly the Search Query … [Read more...] about Use These 2 Excel Tools To Find Your Next Keyword Target
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PPC Hero Podcasts Confirmation
PPC Hero Podcasts Thanks for subscribing! Make sure you whitelist marketing@hanapinmarketing.com in your email so that you receive our emails. 2016 Travel and Tourism PPC Trends Reasons Not To Use Facebook Advertising … [Read more...] about PPC Hero Podcasts Confirmation
As They Say, “Location, Location, Location!”
So why Philadelphia? From Indy to Austin to Portland, it was time to make our debut on the east coast. We needed a scene that would fit our hip, tech-centric vibe that also had a thriving city-center complete with food, bars, and nightlife. We wanted accessible, walkable, and social. We craved culture. As home to the Liberty Bell, Rocky, a youthful Benjamin Franklin and so … [Read more...] about As They Say, “Location, Location, Location!”
Your New Year’s Resolution – PPC Style!
In 2016, We Promise an Even Better Hero Conf Experience! PPC Heroes, while you're thinking through what important life changes you'd like to make in the new year, we recommend throwing in some professional goals that we'd be happy to help you achieve. Check out our list of 2016 PPC resolutions: How Hero Conf Can Help: We're putting together a slate of the most … [Read more...] about Your New Year’s Resolution – PPC Style!
PPC Hero’s Top 10 Posts Of 2015
It's been another exciting year in the paid search industry! From new features to ongoing strategy education, 2015 has been a fun year. We're all excited for what 2016 will bring, but before we enter the new year, we're going to take a look back at PPC Hero's top 10 posts of 2015. Without further ado, here are the most popular posts of the year, starting with number 10. 10) 3 … [Read more...] about PPC Hero’s Top 10 Posts Of 2015
10 Simple Predictions For The Ever-Evolving World Of Pay Per Click In 2016
This year has been a dynamic one in the world of paid search as many platforms have released a number of updates and new features. For most retailers, a new and exciting change was the ability to have a Black Friday and a Cyber Monday structured data as an ad extension. On the other hand, Bing has also made an array of changes to their advertising platform in 2015, with the … [Read more...] about 10 Simple Predictions For The Ever-Evolving World Of Pay Per Click In 2016
It’s Time For PPC To Stop Ignoring Client Management
An Incomplete PPC Cinderella Story There once was a young girl who lived in a quaint Bavarian cottage with her step-mother and two step-sisters. This young girl was a hard-working, kind girl who loved all and hated none. She did much of the hard work that was customarily required in a household, yet, sadly her step-sisters took credit for everything. They would sit in bed all … [Read more...] about It’s Time For PPC To Stop Ignoring Client Management
Helpful Excel Functions For Building URLs
Building URLs is a common pain point for marketers of all experience levels. Tagging isn’t something you do every day, making it easy to miss out on common tips and tricks. Without knowing the standard tools, you are often left with the daunting process of building URLs piece by piece in the Google URL Builder or one by one in the interface. I wouldn’t wish that on … [Read more...] about Helpful Excel Functions For Building URLs
[New Webinar with Fred Vallaeys!] 6 Unique Ways To Grow Your PPC Account
As 2015 comes to a close, you should be analyzing and evaluating your overall marketing strategy. What worked for you this year and what didn’t? How can you expand beyond the scope of what you’re doing now? In this webinar, Founder of Optmyzr, Fred Vallaeys and Associate Director of Services at Hanapin Marketing, Jeff Baum, discuss 6 unique ways you can grow your PPC account … [Read more...] about [New Webinar with Fred Vallaeys!] 6 Unique Ways To Grow Your PPC Account
NEW Poll Question Feature Now On PPC Hero!
At Hanapin Marketing and PPC Hero, we are constantly evaluating our efforts and working to provide a better experience for our readers. That also means we want to hear what YOU have to say and what you think about next year's trends, how well the new features in Google AdWords or Bing are working for your accounts, what channels are performing well or really bad, etc. That's … [Read more...] about NEW Poll Question Feature Now On PPC Hero!
Nice To Meet You: Making Good First Impressions With Ads
Good ads are like a good handshake welcoming someone into your brand. Without the right combination of words, extensions, and customizers, your ad becomes a passing wave as your potential customer scrolls past. Be too aggressive with your words and the ad becomes a choking bear hug, ultimately turning someone away from your brand. So what is the right combination? How can we … [Read more...] about Nice To Meet You: Making Good First Impressions With Ads
3 Steps For Troubleshooting Conversion Tracking Issues
Issues with conversion tracking will throw off any campaign. As simple as it is, small issues may lead to inaccurate counts or no tracking at all. So what do you do when an issue pops up? Oftentimes there are worries about the technical side of the problem. Thankfully, you only need to understand the basics of conversion tracking to solve almost all of your … [Read more...] about 3 Steps For Troubleshooting Conversion Tracking Issues
