In 2014, companies plan to spend $55.7 billion on search ads or 46% of total internet advertising dollars according to a recent tech crunch article. Given the massive amounts of money spent on search, I repeatedly encounter the same costly mistakes when I audit paid search campaigns. I’ve put together a list of the top 5 mistakes (FAILS) that I frequently encounter in paid … [Read more...] about Top 5 PPC Fails
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Cut Throat PPC: A Guide To Competitive Analysis
When it comes to PPC advertising, I’ve never heard of a business that isn’t interested in what their competitors are doing. Your client might come to you and request a competitive analysis, and you might be wondering where the heck to start. Don’t worry, I’ll walk you through what to look at, how to make the comparisons, and what tools to use. Choosing Competitors I … [Read more...] about Cut Throat PPC: A Guide To Competitive Analysis
Win the Mobile Bid Battle with 3 Easy Excel Reports
Of all the issues we deal with in PPC, the question of what to do with mobile traffic seems to come up more often than the rest. In many ways, it's the next big problem we have to face (alongside attribution in general)- is there any value to this traffic? If so, how do we properly account for its value? And what role does it play in our marketing efforts as a whole? While … [Read more...] about Win the Mobile Bid Battle with 3 Easy Excel Reports
Keyword Bidding Strategies That Will Give You the Most Bang for Your Buck [Webinar Slide Presentation]
Paid search bids are among the core building blocks to a successful account. Because they are one of the many fluid parts of day-to-day performance, it is integral that we understand what bidding strategies are most suited for, for our individual needs. In the slide presentation, you will learn distinct strategies that are most applicable to account types, as well as the … [Read more...] about Keyword Bidding Strategies That Will Give You the Most Bang for Your Buck [Webinar Slide Presentation]
Morning Clicks: Multiple AdWords Log-Ins Now Allowed and More
Morning Clicks is your mid-week roundup of digital advertising news and notes. We're your one-stop shop for the most relevant and important news in the PPC world. Grab your cup of joe and come see us every Wednesday morning. It was announced this week that Google launched Managed Service for Running Docker-Based Applications on its Cloud Platform. [Tech … [Read more...] about Morning Clicks: Multiple AdWords Log-Ins Now Allowed and More
5 Ways Exit Overlays (Pop-ups) Can Supercharge Your PPC Campaigns
Second chances are rare in search marketing. Typically, landing pages only have 6 seconds to get the point across. And unless you’re a big brand with a healthy retargeting spend, chances are you aren’t reeling in all abandoning users. Luckily, a new technology called exit-intent exists to help marketers re-engage abandoning visitors with a last-second offer. And for … [Read more...] about 5 Ways Exit Overlays (Pop-ups) Can Supercharge Your PPC Campaigns
Keyword Bidding Strategies That Will Give You the Most Bang for Your Buck [New Webinar!]
Paid search bids are among the core building blocks to a successful account. Because they are one of the many fluid parts of day-to-day performance, it is integral that we understand what bidding strategies are most suited for, for our individual needs. This live webinar, will teach you distinct strategies that are most applicable to account types, as well as the details of … [Read more...] about Keyword Bidding Strategies That Will Give You the Most Bang for Your Buck [New Webinar!]
PPC Ad Rep Survival Guide
When I was first getting into the search marketing industry, I was weary of the ad representatives from Google and Bing who would reach out to me regarding my clients’ accounts. Having little to no experience with them, I didn’t always believe that their recommendations had my clients’ best interests at heart, and often disregarded their presence. However, managing PPC for a … [Read more...] about PPC Ad Rep Survival Guide
The Importance of PPC Industry Certification
An important area on which to evaluate a potential PPC company is their commitment to Industry Certification. Below is a description of the two most common industry certification programs, as certification via these programs indicates an understanding of current industry best practices and up-to-date knowledge of industry strategies. Google Google conducts the most … [Read more...] about The Importance of PPC Industry Certification
5 Tips For PPC Success in the Health & Supplement Vertical
Series week continues as we assess PPC management across different industries. Yesterday, Kristina covered the Tourism and Travel industry. Today, Cassie will be discussing the Health and Supplement Industry. The Health and Supplements vertical for PPC is complex as it is heavily regulated with strict editorial constraints. The ad copy must be informative. However, you are … [Read more...] about 5 Tips For PPC Success in the Health & Supplement Vertical
Miami. In January. Need We Say More?
We’re excited to announce the newest Hero Conf Summit, created for serious digital advertisers in competitive markets. Once your busy holiday season has subsided, take some time to learn important new strategies and unwind in style. Hero Conf eCommerce Summit is January 22-23, 2015 in sunny South Beach Miami. Join us for a day packed with eCommerce insights sure to have an … [Read more...] about Miami. In January. Need We Say More?
Morning Clicks: Google’s Latest Releases and More
Morning Clicks is your mid-week roundup of digital advertising news and notes. We're your one-stop shop for the most relevant and important news in the PPC world. Grab your cup of joe and come see us every Wednesday morning. What's the latest with Google? The sixth penguin update was released for Google and is expected to effect 1% of queries. [Search Engine … [Read more...] about Morning Clicks: Google’s Latest Releases and More
