While the reaction surrounding Google's upcoming adoption of Expanded Text Ads was largely positive throughout the paid search community, many remained wary of how this change would impact importation and synchronization across publishers. Well fear not fellow PPC Heroes, Bing Ads recently announced that Expanded Text Ads will be compatible in their platform. This adoption … [Read more...] about Expanded Text Ads Extending Into Bing
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Top 3 Bing Ads Improvements That Have Happened This Month
In case you haven't been following, Bing Ads has released new features throughout the month of May. Today's post will cover the top 3 improvements. 1) Bing UET Tag Helper A troubleshooting Chrome extension can now quickly check if Universal Event Tracking (UET) tags are set up correctly without having to wait for validation in the UI. To help advertisers confirm their UET … [Read more...] about Top 3 Bing Ads Improvements That Have Happened This Month
Bing Callout And Review Extensions: They’re Here And You Should Use Them
Ad extensions are one of the best ways to make your ads stand out to customers searching for you. Bing recently released two new extensions that you have been seeing on Google for some time now, callout and review extensions. Here’s a review of how they work. Callout Extensions: Highlight specific products, services, deals, or selling points to your customers by placing … [Read more...] about Bing Callout And Review Extensions: They’re Here And You Should Use Them
Webinar Confirmation: Bing Shopping Campaigns – Reports You Need To Drive Optimal Performance
You're All Set! You're now registered for our webinar, Bing Shopping Campaigns: Reports You Need To Drive Optimal Performance. Check your email now for a link to join the webinar. Know of a fellow PPC fan who would also love this webinar? or Email It » Other Resources You Might Like: 3 Ways To Improve Your Bing Ads Reporting Skills Shopping … [Read more...] about Webinar Confirmation: Bing Shopping Campaigns – Reports You Need To Drive Optimal Performance
Flash Series! Bing Shopping Campaigns: Reports You Need To Drive Optimal Performance
More about this Webinar With Bing Shopping Campaigns mainstreamed to all advertisers, you should look at your reporting to help optimize for the best performance. In this 20 minute flash webinar, Bing's Program Manager and Shopping Campaign expert, Richard Park, will discuss the reporting features in the UI and which reports you can pull to help better optimize your … [Read more...] about Flash Series! Bing Shopping Campaigns: Reports You Need To Drive Optimal Performance
3 Ways To Improve Your Bing Ads Reporting Skills
If you are involved with PPC, I guarantee you have created a report at some point. If you haven’t, you have probably been given a report to read or analyze. After all, we let the numbers speak and dictate the direction of account optimizations. You may even be able to create a report in your sleep. That being said, what’s worse than knowing what you want to report on and having … [Read more...] about 3 Ways To Improve Your Bing Ads Reporting Skills
What Bing Ads Native Advertising Means For You
Lots of exciting new features are rolling out for Bing Ads in 2016, including Bing Native Ads. According to Bing, "the MSN audience is more engaged" and "native ads can yield a click-through rate that is five to seven times higher compared to the average click-through rate for display ads." Currently, Bing Native Ads are only available in Beta for US advertisers but should be … [Read more...] about What Bing Ads Native Advertising Means For You
The Launch Of The Bing Network And What It Means
Last Tuesday, Microsoft announced the launch of the Bing Network, marking the long coming end of the Yahoo Bing Network. Despite the fact that Bing Ads continues to serve ads on a considerable percentage of Yahoo search results, Stephen Sirich, GM of Bing Ads, mentioned Yahoo just once in his post announcing the Bing Network and it substantively pertained to account … [Read more...] about The Launch Of The Bing Network And What It Means
Top Reasons I Can’t Wait For Bing Ads Mac Editor
Last November, Bing announced that the editor platform would soon be compatible with Macs. Bing Insists that a PC will no longer be a requirement and it will be it easier for Mac users to use Bing Ads Editor to manage search marketing campaigns. Mac users have been begging for a version of the desktop editor tool for years, as noted in the comment below from Bing Ads … [Read more...] about Top Reasons I Can’t Wait For Bing Ads Mac Editor
OnDemand Webinar: 7 Crucial Bing Ads Updates You Need To Know About In 2016
On Demand Webinar 7 Crucial Bing Ads Updates You Need To Know About In 2016 Presented by & Your On Demand Webinar is located below. Please be sure to bookmark this page for future access to this webinar. … [Read more...] about OnDemand Webinar: 7 Crucial Bing Ads Updates You Need To Know About In 2016
[New Webinar with Bing!] 7 Crucial Bing Ads Updates You Need To Know About in 2016
The paid search world has seen many changes in the last year, particularly on the Bing Ads platform. From remarketing to image extensions to shopping campaigns, not only is Bing becoming a more savvy search marketing platform, but its market share is now at 20% (6 years ago, it was only at 8%). In this webinar, Bing Ads Evangelist John Gagnon and Sr. Account Manager from … [Read more...] about [New Webinar with Bing!] 7 Crucial Bing Ads Updates You Need To Know About in 2016
Facebook: 7 Crucial Bing Ads Updates You Need To Know About in 2016
In this webinar, Bing Ads Evangelist John Gagnon and Sr. Account Manager from Hanapin and #PPCChat founder Matt Umbro, discuss all the critical updates, features, and tools that you need to know about to help boost your performance in Bing in 2016. They will also go through a roadmap of what’s coming and what it means for you! Can't make the webinar? Register anyways and we'll … [Read more...] about Facebook: 7 Crucial Bing Ads Updates You Need To Know About in 2016
