In early January we wrote 145 tips for 2012. It’s been a whirlwind year in the land of PPC so this is an update to that post with an additional 20 tips. These new PPC tips come from conferences, tests, failures and new Google services and features that have been rolled out of the past 5-6 months. The new tips are at the tope and numbered 146-165 and below them you will find … [Read more...] about 165 PPC Tips, Tricks and Tools (updated)
Search Results for: bing
Give Your In-House Team a Little Breather!
Not every company needs to employ an agency full-time to manage paid search. Yup, I said it and I work for an agency. Shhhh…no one tell! The truth is that sometimes keeping either a single individual or a small in-house team for PPC management fits certain corporate level business models much better than hiring an entire agency. But what happens when Google releases a new … [Read more...] about Give Your In-House Team a Little Breather!
Whaddya’know Wednesdays: The Where and How of Conversion Tracking
https://www.youtube.com/watch?v=75YvncdUyPA&feature=youtu.be PPC Account Manager Shirin Faares Miller shows you the basics of Bing, AdWords, Analytics, and Analytics e-commerce tracking. All you need to know to get started with the basics of tracking to optimize for ROAS and ROI. … [Read more...] about Whaddya’know Wednesdays: The Where and How of Conversion Tracking
Are You Ruining Your Results By Ignoring This Vital Aspect of PPC?
One of the most important pieces of pay-per-click, unfortunately, tends to receive the least amount of attention. This often-overlooked aspect of PPC is account structure, as Melissa Mackey, Search Supervisor at gyro, explains in the following interview. A poor account structure can result in a worse click-through-rate, lower quality score, and decreased revenue. So how can … [Read more...] about Are You Ruining Your Results By Ignoring This Vital Aspect of PPC?
Changes to AdCenter Location Targeting
AdCenter no longer cares about your city. The good news is that the “you” I’m referring to probably wouldn’t read this article, as that “you” is statistically insignificant (at least in the world of internet marketing). To elaborate, in a recent blog post AdCenter announced that they are removing over 10,000 cities from their targeting options. Two things to note about this … [Read more...] about Changes to AdCenter Location Targeting
Interview with Matt Van Wagner: Slugs, PPC Tools, and Small Business Strategies
Today we are delighted to present an interview with Matt Van Wagner, the President and Founder of Find Me Faster. Matt will be presenting "Small, but Mighty! Winning Strategies, Tips and Tricks for PPC on Small Budgets" at Hero Conf on April 16-17, 2012 in Indianapolis, IN. Matt will also be moderating a panel on Advanced Mobile Marketing. The early bird deadline has been … [Read more...] about Interview with Matt Van Wagner: Slugs, PPC Tools, and Small Business Strategies
Reach Expansion Final Four Series Wrap Up
It’s been a long road to the final four for our marketing tools this year. Some have been instant game changers for clients while some have adopted the “better luck next season” philosophy. But we carry on! We extend our reach with these tools and not only continue shooting the easy lay ups but push harder for the amazing half court shots. Hopefully you will draft some of … [Read more...] about Reach Expansion Final Four Series Wrap Up
Quality Score Optimization Makes Everyone a Loser
Quality Score is meant to be an indicator of the relevancy of your ad to a user’s search query. It is merely an instrument or a gauge that indicates the clickability of your PPC marketing efforts. PPC marketers often look to Quality Score as something to optimize. You insert your keywords in ads and landing pages, use negatives to weed out irrelevant queries, and on and on. … [Read more...] about Quality Score Optimization Makes Everyone a Loser
Interview with Matt Lawson (And Last Chance For Hero Conf Early Bird Discount!)
Don't forget that Friday, March 9, 2012 is the last day to register with the Hero Conf early bird discount! Register now to save $150 on the general pass, and $190 on the conference + workshop combo! Today we are delighted to share an interview with Matt Lawson, Vice President of Marketing at Marin Software. PPC Hero: Tell us a bit about yourself and what you do for a … [Read more...] about Interview with Matt Lawson (And Last Chance For Hero Conf Early Bird Discount!)
Exciting Changes in adCenter
Hello fellow PPC Hero followers! Today we have some great news about some new updates in Microsoft adCenter that promise to make our daily account management just a little bit easier. As Bing adCenter moves towards more Google-like qualities in its services and interface, it'll make for more targeted account structures and even happier Account Managers! So what are these … [Read more...] about Exciting Changes in adCenter
New Language Targeting In adCenter
Hello PPC Hero followers! So, working in the PPC industry, we always have to keep in mind the different rules for AdWords vs. adCenter. My colleague Bethany Bey wrote a great article on Google vs. Bing: Targeting Features that highlights the differences in targeting methods for Google and Bing. In the past few months, Bing has been rolling out features that are making it more … [Read more...] about New Language Targeting In adCenter
Every Little Thing We Do Is Magic! – PPC Love Wrap Up
Isn’t love a pain? We promised we would help you show some love to your PPC accounts with this month’s series and all the TLC advice has been delivered! Our topics covered increasing CTR, uploading negatives in a less-than-friendly Bing interface, merging your Analytics and AdWords data and how to persevere against low revenue numbers when you’re bringing it home on the PPC … [Read more...] about Every Little Thing We Do Is Magic! – PPC Love Wrap Up
